Official Google Canada Blog

The commercials, Beyonce, and the Ravens dominate game day searches in Canada

Monday, February 4, 2013

M&M's

Beyonce

Mercedes-Benz

Lincoln

Baltimore Ravens

Canada’s Team? The Ravens. Canada’s Harbaugh? Jimmost-searched HarbaughColin KaepernickMichael OherJoe FlaccoDavid AkersRandy MossGame day commercialsM&M’sMercedes-BenzAudiLincolnDisney's “Oz Great and Powerful”more than 66 million times

If you haven’t seen all the ads, head on over to the YouTube Ad Blitz channel and vote for your favourite now through February 11.

Posted by Andrew Swartz, Google Canada

Google.ca Celebrates the Penny

Monday, February 4, 2013

A tribute to Canada's penny on its last day of distribution.

Some fun Penny facts courtesy of the Canadian Mint.

35 billion pennies have been minted since 1908, and the total weight of all those coins (103,617 tons) is almost double that of the Titanic.

At 2.35 grams, a penny weighs about the same as a hummingbird.

If all those pennies are stacked up, the height (52,600 kilometers) is the equivalent of about 100,000 CN Towers, the iconic edifice in Toronto.

If placed side by side, all those Canadian pennies would circle the earth 16 times

Posted by Aaron Brindle, Google Canada

Google named Most Influential Brand in Canada...and the World

Friday, February 1, 2013

FFWD Advertising & Marketing Week

Googlers from the Toronto office pose for photos
with the Most Influential Brand awards for Google and YouTube

herePosted by Andrew Swartz, Google Canada

January Search Trends on Google

Friday, February 1, 2013

Despite the football playoffs, NHL-related searches are outpacing NFL searches in January by a margin of 3:1. PEI, Saskatchewan, New Brunswick, Newfoundland and Nova Scotia are leading January searches for ‘hockey’ - all provinces without an NHL team.

And with the help of the Google Maps API, Metro News assembled a quick snapshot of interesting Trend Tidbits from across the country.

View Metro's Canadian Google Trends - January, 2013 in a larger map

Posted by Aaron Brindle, Google Canada

From hockey to Honey Boo Boo, Metro News has a great feature today looking back at Canada's Google Search Trends in January.
Canada's Top 10 Trending Searches for January:1. Idle No More2. Jodie Foster3. Lance Armstrong4. NHL5. Weight Watchers6. Job Bank7. NFL8. Kim Kardashian9. Canucks10. Sunwing
Idle No MoreSearches for this protest movement peaked in mid-January, however it remains 2013’s fastest rising search term in Canada. Regionally, Canada's prairie provinces show the highest search volume, with Manitoba - where the Idle No More protests originated - taking the lead.
The return of the NHL!After a long hockey-less fall where NFL searches outpaced NHL-related searches for the first time since we started collecting data, professional hockey is once-again surging on Google as regular (albeit shortened) season got underway. Despite the football playoffs, NHL-related searches are outpacing NFL searches in January by a margin of 3:1. PEI, Saskatchewan, New Brunswick, Newfoundland and Nova Scotia are leading January searches for ‘hockey’ - all provinces without an NHL team.
And with the help of the Google Maps API, Metro News assembled a quick snapshot of interesting Trend Tidbits from across the country.

View Metro's Canadian Google Trends - January, 2013 in a larger map
Posted by Aaron Brindle, Google Canada

Mapping creates jobs and drives global economic growth

Thursday, January 31, 2013

Originally posted on the Official Google Blog
Twenty years ago, we used paper maps and printed guides to help us navigate the world. Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible. This sea change in mapping technology is improving our lives and helping businesses realize untold efficiencies.
The transformation of the maps we use everyday is driven by a growing industry that creates jobs and economic growth globally. To present a clearer picture of the importance of the geo services industry, we commissioned studies from Boston Consulting Group (BCG) and Oxera. What we found is that maps make a big economic splash around the world.
In summary, the global geo services industry is valued at up to $270 billion per year and pays out $90 billion in wages. In the U.S., it employs more than 500,000 people and is worth $73 billion. The infographic below illustrates some examples of the many benefits of maps, whether it’s improving agriculture irrigation systems or helping emergency response teams save lives.

Click the image for a larger version
1.1 billion hours of travel time saved each year? That’s a lot of time. Also, consider UPS, which uses map technology to optimize delivery routes—saving 5.3 million miles and more than 650,000 gallons of fuel in 2011. And every eight seconds, a user hails a taxi with Hailo, which used maps and GPS to deliver more than 1 million journeys in London alone last year. Finally, Zipcar uses maps to connect more than 760,000 customers to a growing fleet of cars in locations around the world.
Because maps are such an integral part of how we live and do business, the list of examples goes on and on. That’s why it’s important we all understand the need to invest in the geo services industry so it continues to grow and drive the global economy. Investments can come from the public and private sectors in many forms—product innovation, support of open data policies, more geography education programs in schools and more.
We’re proud of the contributions that Google Maps and Earth, the Google Maps APIs and our Enterprise solutions have made to the geo services industry and to making maps more widely available, but there’s a long way to go. To learn more about the impact of the maps industry, see the full reports. Posted by Brian McClendon, VP Google Geo

The Super Bowl of Searches

Wednesday, January 30, 2013

Battle of the Brothers
In Canada, searches for 49ers coach Jim Harbaugh are outpacing searches for his brother, and Ravens head coach, John Harbaugh by 85 %.

Cue the Commercials
In 2012, Canadians searched for ‘super bowl commercials’ on both Google and YouTube more than any other country in the world, including the U.S. In each of the last two years, PEI and Ontario searched the most on Google for “super bowl”; yet, Saskatchewan and Alberta recorded the highest volume of searches for ‘super bowl commercials’

Super Bowl of Calories
What's your game day menu? Canadian Google searches for “Chicken Wings” peak every year during the week of the Super Bowl.

Super Bowl vs. Stanley CupHow much do Canadians love the Super Bowl? According to Google Search Trends, Canadians search for the “Super Bowl” more than we search for our beloved Stanley Cup. In 2012, there were twice as many searches on Google for ‘Super Bowl’ in Canada than ‘Stanley Cup’. And as we get closer to the championship game this weekend, search activity is once again on the rise. In the last 7 days alone, Google searches in Canada for ‘Super Bowl’ have risen more than 480%.

Ravens vs. 49ers - Search Showdown
Searches for the Ravens and the 49ers are in a dead heat in the US. But it’s a different story in Canada, where searches for the Baltimore Ravens are outpacing 49ers searches by 45 percent. As we’ve seen in years past, geographic allegiances seem to factor into search activity as British Columbia is showing the highest search rates for the San Francisco 49ers and Ontario has the highest volume of Baltimore Ravens Searches. Nationally, Nova Scotia is leading all provinces in searches for “Super Bowl”.Battle of the BrothersIn Canada, searches for 49ers coach Jim Harbaugh are outpacing searches for his brother, and Ravens head coach, John Harbaugh by 85 %.Cue the CommercialsIn 2012, Canadians searched for ‘super bowl commercials’ on both Google and YouTube more than any other country in the world, including the U.S. In each of the last two years, PEI and Ontario searched the most on Google for “super bowl”; yet, Saskatchewan and Alberta recorded the highest volume of searches for ‘super bowl commercials’Super Bowl of CaloriesWhat's your game day menu? Canadian Google searches for “Chicken Wings” peak every year during the week of the Super Bowl.

Meet the 15 Next How-To Gurus on YouTube

Wednesday, January 30, 2013

www.youtube.com/BeforeAndAfterTV!www.youtube.com/BeforeAndAfterTVwww.youtube.com/bikemanforuwww.youtube.com/ButlerCollisionwww.youtube.com/cartoonblockwww.youtube.com/CrazyRussianHackerwww.youtube.com/jraciti1www.youtube.com/KennyChumskywww.youtube.com/melineywww.youtube.com/MyCupcakeAddictionwww.youtube.com/NaturesKnockoutwww.youtube.com/OnlineSoccerAcademywww.youtube.com/RachelsEnglishwww.youtube.com/tjw1963 www.youtube.com/verypinkknitswww.youtube.com/YourHowToDoPosted by Austin Lau & Matthew Yeager, YouTube Creator Programs, recently watched TheCraftyGemini

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