Official Canada Blog
News and notes from Google Canada
Vimy through the lens of Google Maps
Friday, April 7, 2017
Ed. Note: Today’s blog post is authored by Peter Mansbridge, the Chief Correspondent for CBC News. It’s also cross-posted to
CBCNews.ca
.
So here's a challenge: How do you engage a new generation with an old story about a military battle thousands of kilometers away? That's what we had to consider when we decided to
re-tell the story of Vimy Ridge
.
Vimy is one of those names that Canadians mention when they talk about their country's military past – names like The Plains of Abraham, Ypres, Dieppe, Normandy and many, many others. But what do they really know about what happened a century ago now on that towering ridge in northern France? Did we win, did we lose, did it really make a difference? And perhaps most important of all, why do some historians say it was in that bloody, horrific battle that Canada forged its soul and became a nation? All good questions, but how in today's world of short attention spans and handheld technology can we find new and captivating ways to answer them.
That's why a seemingly odd pairing - a new age tech giant: Google Canada, teamed up with the supposedly staid old Mother Corp (and it's aging anchor!) and headed off to the battlefield just last month. And within hours of arrival there I found myself with a Google "Trekker" strapped to my back, walking through the restored trenches of Vimy Ridge.
Trekker in the Trenches
The "Trekker" is the same piece of technology that takes those Street View pictures of downtowns across Canada It isn’t that heavy – it weighs about twenty kilograms – but it does make you a bit top heavy and you have to be careful not to topple over! But the benefits for the viewer are terrific – the "Trekker" puts you right there, walking through history along the same paths our grandfathers and great grandfathers did exactly one hundred years ago during the Easter weekend of 1917. That's when the 100,000 soldiers of Canada's four divisions, for the first time together, launched an attack on what was seen as the most strategic ridge the Germans held in France.
The Tunnels
Beneath the trenches, the tunnels that shuttled the troops to the front lines. Today they too are restored and safe – a far cry from the muddy, rat infested and highly dangerous subways that our forefathers used to get to the fight. And here again, we bring you right there. This time using The Odyssey - 16 interconnected GOPRO cameras - created a 360 degree video of your surroundings, to give you the ultimate feel. When watching through virtual reality goggles you can point the picture where you want to go, see what you want to see. The tunnels were an engineering feat - able to keep the soldiers and the officers safe, but right at the frontlines of the battle as it raged above.
Cemetery Trekker
Canada won the battle, and at home, that became a source of considerable national pride. And for the soldiers who did the fighting, a source of considerable and justified boasting. They had done what neither the French nor the British had been able to do over months of intense fighting. But Canada paid a very heavy price. Over four days of sometimes hand to hand combat, we lost nearly four thousand soldiers, and more than seven thousand wounded. In the Canadian Vimy cemetery thousands lie side by side – they're young, sometimes very young, ages paying testament to the generation we lost.
Monument at Vimy
The Vimy monument sits high atop the ridge that so much Canadian blood was lost to win. It is tribute to all those who died in the Great War but whose bodies were never found --- all their names, more than 11 thousand of them – are carved into the monument's walls.
Every name a compelling story of a Canadian who had travelled across the oceans to fight for "King and Country". They were fathers, sons, brothers, cousins, farmers, teachers, lawyers, labourers, hockey players, artists, preachers …. and there were kids, school students who lied about their age to do what they thought was right.
In the classroom
In the past few days the results of the Google-YouTube-CBC partnership have started to hit some select Canadian schools. Last week a grade eight class in Harriston, Ontario watched in amazement. It can be disconcerting – you really DO feel like you're there, almost reaching out to touch the trenches, the tunnels, the carved names.
And really, that's what we were hoping would happen.
Letting that new generation to virtually reach back a century and touch a moment that helped make all us, and our country, who we are.
Posted by Peter Mansbridge
Labels
#AI
2
#AIforsocialgood
1
#Artist
1
#Artistontherise
1
#canada
1
#cbcindigenous
1
#Chrome #GoogleCanada #Google
1
#chromebooks #googleforeducation #googlecanada
1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends
1
#COVID-19 response
2
#creators
1
#DFO
1
#digitalskills
2
#EarthDay
1
#EnvironmentalInsights #EIE #ClimateAction
1
#GameOn
1
#GlobalJournalismFund
1
#GNI
1
#Google
3
#Google #GoogleCanada #GooglePlay #PlayPass
1
#Google #Accessibility
1
#Google #ArtsAndCulture #GroupOfSeven #Canada #Arts
1
#Google #GoogleAudio
1
#Google #GoogleCanada #GrowwithGoogle
1
#Google #GoogleCanada #Innovation
6
#Google #GoogleCanada #Arctic #Whistler
1
#Google #GoogleCanada #DecadeinSearch #TorontoRaptors #Toronto #BiancaAndreescu #TragicallyHip #Drake #JustinBieber
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability #ClimateAction
1
#Google #GoogleCanada #GNI
2
#Google #GoogleCanada #Google.org #ArcticEiderSociety #Inuit #CanadianArctic
1
#Google #GoogleCanada #GoogleCalendar #Android #iphone
1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation
2
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #AI
1
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #Communications
1
#Google #GoogleCanada #Nest #NestHubMax #Duo#GoogleMeet
1
#Google #GoogleCanada #Pixel #Pixel4
1
#Google #GoogleCanada #Pixel #Pixel4a #5G
1
#Google #GoogleCanada #Pixel #Pixel4a #Sustainability
1
#Google #GoogleCanada #PixelBuds #FeatureDrop
1
#Google #GoogleCanada #Stadia
1
#Google #GooglePlay #Family #FamilyLibrary
1
#Google #GooglePlayMusic #Beatles #Music
1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada
1
#Google #GoogleTV #Chromecast
2
#Google #Nest #NestAware #Canada #GoogleCanada
1
#Google #Olympics #GoogleOlympics
1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016
2
#Google #Pixel #Pixel5G
1
#Google #PixelBuds #GoogleCanada
1
#GoogleAI
1
#GoogleCanada
15
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada
1
#GoogleCanada #Family #Android #YouTube #GooglePlay
1
#GoogleCanada #Google #AI #IWD2020
1
#GoogleCanada #Google #IWD2020 #IWD
1
#GoogleCanada #Google #SmallBusiness #SMBs #ShopHERE
1
#GoogleCanada #GoogleAI #Innovation
1
#GoogleCanada #GooglePlay
1
#googlecanada #pixel3
1
#GoogleCanada #Pixel4 #NestMini #NestWifi #NestHubMax #PixelbookGo #Stadia #PixelBuds #Sustainability
1
#googlecanada #pixelslate
1
#GoogleCanada #Startups #Innovation
4
#GoogleCloud
3
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational
1
#GoogleforEducation
1
#Googleforsmallbusiness
1
#GoogleMaps
3
#googlemaps #indigenous
1
#GoogleMeet
1
#GoogleNest #GoogleAssistant
2
#GoogleNest #Sustainability #GoogleCanada
1
#GoogleNewsInitiative
2
#GoogleNewsInitiative #News
1
#GoogleSearch #Events #MarchBreak
1
#GoogleSearch #GoogleMaps
1
#GoogleStreetView #StreetView
1
#googletranslate
1
#GoogleWaterloo
1
#GrowwithGoogle
3
#GSuite
1
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150
1
#innovation
1
#IWD #InternationalWomensDay
1
#JERF #GNI
1
#JobsOnGoogle #Employment
1
#KW
1
#language
1
#madebygoogle #MadeToHelp #GoogleCanada #Google #Helpfulness #RonaldMcDonaldHouseCharities #RMHC
1
#Mila
1
#MobileMonth
3
#Music
1
#News
4
#News #Search
1
#NewsWise
2
#ParksCanada
1
#ParksDay
1
#photos #food #GoogleCanada
1
#Pixel
2
#PledgeToVote
2
#Pride2020
1
#rainforestconnection
1
#saferinernetday
2
#savethewhales
1
#Search #YearInSearch
1
#SmallBusiness
3
#Stadia
2
#StadiaFreeTrial
1
#StadiaMontréal
1
#StadiaTeam
1
#streetartproject
1
#StreetView
2
#ThinkBrand
3
#toronto
1
#Travel #Search #googlemaps
1
#VectorInstitute
1
#whaletracking
1
#WorldEnvironmentDay #Environment
1
#YearInSearch
2
#YIS2021 #GoogleCanada #SearchOn #ThanksforAsking
1
#YouTube
3
#youtube #creators #canada #montreal #quebec #YouTubeSpace
1
#youtube #creators #nextup #canada
2
#YouTube #GoogleCanada #GoogleAI #Innovation
1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse
1
#YouTube #YouTubeCanada
1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp
1
#youtubemusic
2
2018
1
360
1
Ads
15
Adwords
5
Agency
3
Agency Edge
2
AI
1
Allo
1
Analytics
1
Android
5
Android Apps
4
Arctic
6
art
1
Assistant
2
Availability
1
Award Winners
1
Back to School
7
bestbuy
1
bestbuycanada
1
Big Tent
1
Billboard Charts
1
Brand
4
Buffer Festival
2
Buffer Industry Day
2
Canada
3
Canada 150th
1
Canada NGO
1
Canadian
1
Canadian Innovation
2
Canadian Music
2
Canadiana
1
CBC
2
CBC News
1
CBCMusic
1
CBCNews
1
ChanningTatum
1
Chrome
9
Chrome Experiments
4
Chrome OS
3
Chrome Webstore
1
Chromebooks
5
Chromebox
1
Chromecast
6
chromecastultra
1
ChromeOS
1
Civic Engagement
3
Cloud
1
Cloud Computing
2
Codemakers
4
Comedy Week
1
Community Grants
4
Computational Thinking
1
contest
1
COVID-19
1
CS First
1
CSS3
1
D4G Canada
1
Daydream
1
Digital Economy
6
DIY Videos
2
Doodle
1
Doodle 4 Google Canada
2
Duo
1
Easter
1
Election
1
Elections
5
engineering
1
Enhanced Campaigns
1
EnMasse
1
Enterprise
5
eTowns
1
Francais
1
French
1
French Canadian
1
Full Value of Mobile
1
Geek Street
1
GIC
1
Gmail
4
Gmail App
1
Go North
1
GoneGoogle
4
GoNorth
1
google
4
Google Allo
1
Google App Engine
1
Google Apps
5
Google Apps for Business
2
Google AR & VR
1
Google Art Project
4
Google Assistant
1
Google Books
1
Google Calendar
2
Google Camp
1
Google Canada
4
Google Cloud
2
Google Cloud Platform
1
Google Cloud Storage
1
Google Coder
1
Google Cultural Institute
2
Google Currents
1
Google Developer
1
Google Docs
1
Google Doodle
1
Google Education Team
3
Google Engage
1
Google for Education
1
Google for Entrepreneurs
1
Google for non profits
1
Google for Seniors
1
Google Giving
1
Google Hangouts
3
Google Holiday
3
Google Impact Challenge
1
Google Kitchener-Waterloo
3
Google KW
2
Google Maps
30
Google Montreal
4
Google Music
1
Google My Business
1
Google Partner Serach
1
Google Partners
1
Google Play
10
Google Play Gift Cards
1
Google Play Music
4
Google Retail
2
Google Rise Award
1
Google Sites
1
Google Translate
1
Google TV
1
Google Waterloo
2
Google Wifi
1
Google+
2
GoogleCanada
3
googleshop
1
GoogleWifi
1
Grammys
1
Grow with Google
1
Guest Blog
1
Hackathon
1
Hangouts
3
happy birthday Canada
1
Hardware
1
Holiday
2
Home
1
How-to
2
How-to videos
2
Innovation
6
Innovation Week
5
Insights
1
LilySingh
1
LiveCase
1
Livestream
1
Livestreaming
1
machine learning
1
Made by Google
1
madebygoogle
3
Maps
15
Mobile
12
Montreal
1
Multi-Screen
2
Music
2
MyLiveCase
1
O2S
1
Online Impacting Offline
1
Open Data
2
Passover
1
Peter Mansbridge
1
pixel
5
Play TV
1
playmusiccanada
1
Policy
1
Product
1
Product Launch
1
Products
1
ProudToPlay
1
Public Alerts
1
Quebec
1
Research
1
Retail
3
Search
10
Search Trends
23
security
2
Shopping
1
small business
3
SMB
6
Songza
1
STEM
2
STEM Education
5
Street View
1
StreetView
1
Super Bowl
1
technology
1
Templates
1
The National
1
TheHip
1
TheTragicallyHip
1
Think Insights
3
TouTube FanFest
1
Travel
2
Trends
12
Updates
1
Video
1
Video Trends
6
VideoCalling
1
Videos
1
Vimy150
1
Virtual Reality
1
VR
1
Web Audio API
1
WebGL
1
WebRTC
1
WomenatGoogle
7
World Teacher Day
1
YouTube
52
YouTube 360
1
YouTube Creators
14
YouTube Debates
1
YouTube FanFest
2
YouTube Gaming
1
YouTube Kids
1
YouTube Live
1
YouTube Music
7
YouTube Music Awards
2
YouTube NextLab
1
YouTube Partner Program
3
YouTube Rewind
2
YouTube Space
1
YouTube Space Toronto
1
YouTubeCreators
1
YouTubeRewind
1
YPP
2
Zeitgeist
2
Archive
2022
Feb
Jan
2021
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2020
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
2018
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Feed
Follow @googlecanada
Follow
Read this blog in French:
Blogue officiel de Google Canada
Give us feedback in our
Product Forums
.
Follow