Official Canada Blog
News and notes from Google Canada
The commercials, Beyonce, and the Ravens dominate game day searches in Canada
Monday, February 4, 2013
What a game! From an intense sibling rivalry, to a 34-minute long power outage, a few historic plays, and a battle that was contested down to the final seconds - not to mention the commercials - the Super Bowl provided much excitement both on and off the field. We took a look to see what fans across Canada were looking for online during the game, and given that we search more for Super Bowl commercials than any other country in the world, it’s not surprising that 3 of the top 5 searches were for some big game day spots.
Overall, the top trending searches on Google in Canada during the game were:
M&M's
Beyonce
Mercedes-Benz
Lincoln
Baltimore Ravens
Other noteworthy trending searches on Google include those about the power outage, which started trending mid-game and ended up ranking 11th out of the most-searched terms during game time in Canada. Searches for Beyonce spiked dramatically during her halftime show.
Canada’s Team? The Ravens. Canada’s Harbaugh? Jim
The Ravens eclipsed the 49ers both on the field and as the most-searched team during the game; however, Jim was the
most-searched Harbaugh
in Canada. The most-searched players of the game were
Colin Kaepernick
,
Michael Oher
,
Joe Flacco
,
David Akers
, and
Randy Moss
.
Game day commercials
While most of the big game day commercials are not broadcast in Canada, that didn’t stop Canadians from enjoying the much-ballyhooed ads online. The most searched for commercials on YouTube were ads from
M&M’s
,
Mercedes-Benz
,
Audi
,
Lincoln
, and
Disney's “Oz Great and Powerful”
. Fans were seeking out commercials online throughout the game, driving searches for the big game’s ads on Google 93 times higher this Sunday than the same time last week.
This year many advertisers turned to YouTube to share game day ads and teaser videos in the weeks leading up to the game. In 2013, big game ads or ad teasers were watched
more than 66 million times
on YouTube worldwide before game day.
If you haven’t seen all the ads, head on over to the
YouTube Ad Blitz channel
and vote for your favourite now through February 11.
Posted by Andrew Swartz, Google Canada
Labels
#AI
2
#AIforsocialgood
1
#Artist
1
#Artistontherise
1
#canada
1
#cbcindigenous
1
#Chrome #GoogleCanada #Google
1
#chromebooks #googleforeducation #googlecanada
1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends
1
#COVID-19 response
2
#creators
1
#DFO
1
#digitalskills
2
#EarthDay
1
#EnvironmentalInsights #EIE #ClimateAction
1
#GameOn
1
#GlobalJournalismFund
1
#GNI
1
#Google
3
#Google #GoogleCanada #GooglePlay #PlayPass
1
#Google #Accessibility
1
#Google #ArtsAndCulture #GroupOfSeven #Canada #Arts
1
#Google #GoogleAudio
1
#Google #GoogleCanada #GrowwithGoogle
1
#Google #GoogleCanada #Innovation
6
#Google #GoogleCanada #Arctic #Whistler
1
#Google #GoogleCanada #DecadeinSearch #TorontoRaptors #Toronto #BiancaAndreescu #TragicallyHip #Drake #JustinBieber
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability #ClimateAction
1
#Google #GoogleCanada #GNI
2
#Google #GoogleCanada #Google.org #ArcticEiderSociety #Inuit #CanadianArctic
1
#Google #GoogleCanada #GoogleCalendar #Android #iphone
1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation
2
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #AI
1
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #Communications
1
#Google #GoogleCanada #Nest #NestHubMax #Duo#GoogleMeet
1
#Google #GoogleCanada #Pixel #Pixel4
1
#Google #GoogleCanada #Pixel #Pixel4a #5G
1
#Google #GoogleCanada #Pixel #Pixel4a #Sustainability
1
#Google #GoogleCanada #PixelBuds #FeatureDrop
1
#Google #GoogleCanada #Stadia
1
#Google #GooglePlay #Family #FamilyLibrary
1
#Google #GooglePlayMusic #Beatles #Music
1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada
1
#Google #GoogleTV #Chromecast
2
#Google #Nest #NestAware #Canada #GoogleCanada
1
#Google #Olympics #GoogleOlympics
1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016
2
#Google #Pixel #Pixel5G
1
#Google #PixelBuds #GoogleCanada
1
#GoogleAI
1
#GoogleCanada
15
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada
1
#GoogleCanada #Family #Android #YouTube #GooglePlay
1
#GoogleCanada #Google #AI #IWD2020
1
#GoogleCanada #Google #IWD2020 #IWD
1
#GoogleCanada #Google #SmallBusiness #SMBs #ShopHERE
1
#GoogleCanada #GoogleAI #Innovation
1
#GoogleCanada #GooglePlay
1
#googlecanada #pixel3
1
#GoogleCanada #Pixel4 #NestMini #NestWifi #NestHubMax #PixelbookGo #Stadia #PixelBuds #Sustainability
1
#googlecanada #pixelslate
1
#GoogleCanada #Startups #Innovation
4
#GoogleCloud
3
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational
1
#GoogleforEducation
1
#Googleforsmallbusiness
1
#GoogleMaps
3
#googlemaps #indigenous
1
#GoogleMeet
1
#GoogleNest #GoogleAssistant
2
#GoogleNest #Sustainability #GoogleCanada
1
#GoogleNewsInitiative
2
#GoogleNewsInitiative #News
1
#GoogleSearch #Events #MarchBreak
1
#GoogleSearch #GoogleMaps
1
#GoogleStreetView #StreetView
1
#googletranslate
1
#GoogleWaterloo
1
#GrowwithGoogle
3
#GSuite
1
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150
1
#innovation
1
#IWD #InternationalWomensDay
1
#JERF #GNI
1
#JobsOnGoogle #Employment
1
#KW
1
#language
1
#madebygoogle #MadeToHelp #GoogleCanada #Google #Helpfulness #RonaldMcDonaldHouseCharities #RMHC
1
#Mila
1
#MobileMonth
3
#Music
1
#News
4
#News #Search
1
#NewsWise
2
#ParksCanada
1
#ParksDay
1
#photos #food #GoogleCanada
1
#Pixel
2
#PledgeToVote
2
#Pride2020
1
#rainforestconnection
1
#saferinernetday
2
#savethewhales
1
#Search #YearInSearch
1
#SmallBusiness
3
#Stadia
2
#StadiaFreeTrial
1
#StadiaMontréal
1
#StadiaTeam
1
#streetartproject
1
#StreetView
2
#ThinkBrand
3
#toronto
1
#Travel #Search #googlemaps
1
#VectorInstitute
1
#whaletracking
1
#WorldEnvironmentDay #Environment
1
#YearInSearch
2
#YIS2021 #GoogleCanada #SearchOn #ThanksforAsking
1
#YouTube
3
#youtube #creators #canada #montreal #quebec #YouTubeSpace
1
#youtube #creators #nextup #canada
2
#YouTube #GoogleCanada #GoogleAI #Innovation
1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse
1
#YouTube #YouTubeCanada
1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp
1
#youtubemusic
2
2018
1
360
1
Ads
15
Adwords
5
Agency
3
Agency Edge
2
AI
1
Allo
1
Analytics
1
Android
5
Android Apps
4
Arctic
6
art
1
Assistant
2
Availability
1
Award Winners
1
Back to School
7
bestbuy
1
bestbuycanada
1
Big Tent
1
Billboard Charts
1
Brand
4
Buffer Festival
2
Buffer Industry Day
2
Canada
3
Canada 150th
1
Canada NGO
1
Canadian
1
Canadian Innovation
2
Canadian Music
2
Canadiana
1
CBC
2
CBC News
1
CBCMusic
1
CBCNews
1
ChanningTatum
1
Chrome
9
Chrome Experiments
4
Chrome OS
3
Chrome Webstore
1
Chromebooks
5
Chromebox
1
Chromecast
6
chromecastultra
1
ChromeOS
1
Civic Engagement
3
Cloud
1
Cloud Computing
2
Codemakers
4
Comedy Week
1
Community Grants
4
Computational Thinking
1
contest
1
COVID-19
1
CS First
1
CSS3
1
D4G Canada
1
Daydream
1
Digital Economy
6
DIY Videos
2
Doodle
1
Doodle 4 Google Canada
2
Duo
1
Easter
1
Election
1
Elections
5
engineering
1
Enhanced Campaigns
1
EnMasse
1
Enterprise
5
eTowns
1
Francais
1
French
1
French Canadian
1
Full Value of Mobile
1
Geek Street
1
GIC
1
Gmail
4
Gmail App
1
Go North
1
GoneGoogle
4
GoNorth
1
google
4
Google Allo
1
Google App Engine
1
Google Apps
5
Google Apps for Business
2
Google AR & VR
1
Google Art Project
4
Google Assistant
1
Google Books
1
Google Calendar
2
Google Camp
1
Google Canada
4
Google Cloud
2
Google Cloud Platform
1
Google Cloud Storage
1
Google Coder
1
Google Cultural Institute
2
Google Currents
1
Google Developer
1
Google Docs
1
Google Doodle
1
Google Education Team
3
Google Engage
1
Google for Education
1
Google for Entrepreneurs
1
Google for non profits
1
Google for Seniors
1
Google Giving
1
Google Hangouts
3
Google Holiday
3
Google Impact Challenge
1
Google Kitchener-Waterloo
3
Google KW
2
Google Maps
30
Google Montreal
4
Google Music
1
Google My Business
1
Google Partner Serach
1
Google Partners
1
Google Play
10
Google Play Gift Cards
1
Google Play Music
4
Google Retail
2
Google Rise Award
1
Google Sites
1
Google Translate
1
Google TV
1
Google Waterloo
2
Google Wifi
1
Google+
2
GoogleCanada
3
googleshop
1
GoogleWifi
1
Grammys
1
Grow with Google
1
Guest Blog
1
Hackathon
1
Hangouts
3
happy birthday Canada
1
Hardware
1
Holiday
2
Home
1
How-to
2
How-to videos
2
Innovation
6
Innovation Week
5
Insights
1
LilySingh
1
LiveCase
1
Livestream
1
Livestreaming
1
machine learning
1
Made by Google
1
madebygoogle
3
Maps
15
Mobile
12
Montreal
1
Multi-Screen
2
Music
2
MyLiveCase
1
O2S
1
Online Impacting Offline
1
Open Data
2
Passover
1
Peter Mansbridge
1
pixel
5
Play TV
1
playmusiccanada
1
Policy
1
Product
1
Product Launch
1
Products
1
ProudToPlay
1
Public Alerts
1
Quebec
1
Research
1
Retail
3
Search
10
Search Trends
23
security
2
Shopping
1
small business
3
SMB
6
Songza
1
STEM
2
STEM Education
5
Street View
1
StreetView
1
Super Bowl
1
technology
1
Templates
1
The National
1
TheHip
1
TheTragicallyHip
1
Think Insights
3
TouTube FanFest
1
Travel
2
Trends
12
Updates
1
Video
1
Video Trends
6
VideoCalling
1
Videos
1
Vimy150
1
Virtual Reality
1
VR
1
Web Audio API
1
WebGL
1
WebRTC
1
WomenatGoogle
7
World Teacher Day
1
YouTube
52
YouTube 360
1
YouTube Creators
14
YouTube Debates
1
YouTube FanFest
2
YouTube Gaming
1
YouTube Kids
1
YouTube Live
1
YouTube Music
7
YouTube Music Awards
2
YouTube NextLab
1
YouTube Partner Program
3
YouTube Rewind
2
YouTube Space
1
YouTube Space Toronto
1
YouTubeCreators
1
YouTubeRewind
1
YPP
2
Zeitgeist
2
Archive
2022
Feb
Jan
2021
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2020
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
2018
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Feed
Follow @googlecanada
Follow
Read this blog in French:
Blogue officiel de Google Canada
Give us feedback in our
Product Forums
.
Follow