Official Canada Blog
News and notes from Google Canada
Federal Elections 2019: Helping Canadians Make Informed Decisions
Monday, September 23, 2019
Canada’s 43rd election has been called and the team at Google is busy building products and programs to protect the democratic process, to help campaigns manage their digital presences, and to help Canadians engage in their democracy.
Getting Voters the Information they Need
In anticipation of heading to the polls, we know people need useful and reliable information to navigate the election. Google supports the priorities outlined in the government's
Declaration on Electoral Integrity
, and is committed to providing information and services that meet these principles.
In 2019, we’re focused on directing Canadians to authoritative resources as they prepare to participate in the election. We're specifically working with
Elections Canada
to ensure the information we provide is timely and accurate ahead of election day.
Protecting Election Information Online
We’ve built free products to help campaigns keep information safe and to ensure that voters have accurate information when they need it.
With an emphasis on safeguarding campaigns from digital attacks, we’ve hosted several training sessions with policy makers, candidates, campaign teams, and journalists. These trainings focused on our
Advanced Protection Program
and
Project Shield
.
To help prevent the spread of misinformation surrounding elections, we continuously make product quality improvements and support newsrooms around the world with training and tools to better verify digital stories.
Learn more on how Google fights misinformation
.
Connecting Voters to Candidate Information
We provide ways for users to find reliable information about candidates, including information from candidates themselves.
In Search, features called “knowledge panels” help people quickly find an overview of facts and information about things, places, and people-- including political candidates. Information in knowledge panels comes from a variety of sources, including authorities with candidate information. Candidates can also claim their knowledge panels and suggest factual changes once they have been verified.
More here.
YouTube can help campaigns to connect with voters, strengthen their online presences, control their stories, and engage with audiences wherever they are, with videos that can easily be embedded across all media platforms and on official websites. With YouTube Live, campaigns can now broadcast townhalls and speeches live to their audiences with the push of a button.
More here.
Working with Newsrooms
Google and YouTube work closely with Canadian news organizations to support high-quality journalism. In 2019, the
Google News Lab
team conducted several in-person trainings in Canadian newsrooms to ensure journalists were aware of Google tools that might aid in their reporting and storytelling.
With the constant flow of election coverage, we know it’s critical for news organizations to stay up-to-date on the topics that matter. Tools like
Google Trends
, which allows exploration of frequent searches and questions relating to the elections, and a dedicated
Google Trends Canadian Federal Election 2019
page, make it easier for these organizations to stay current.
Google Ads Policy
To comply with new legislation, Google's advertising policies prohibit running Election Ads and Issue Ads during the regulated periods. Read more
here
.
Amplifying our Voice with Partners
Through various non-partisan partnerships, we’re continuing to provide relevant information to enable participation in the 2019 Federal Elections. Learn more about our partnerships below:
We’ve partnered with
Elections Canada
to source and promote authoritative voter information. Elections Canada is also leveraging “Posts on Google” to communicate directly with voters from Search by sharing videos, infographics and images about the 2019 election.
These published posts
are available on the Elections Canada knowledge panel.
Apathy is Boring
is a non-partisan, charitable organization that supports and educates youth to be active and contributing citizens in Canada’s democracy. In partnership with
Ryerson’s University’s Democratic Engagement Exchange,
Apathy is Boring has gathered a coalition of organizations to promote citizen engagement, with a pledge to collectively engage 1 million new voters in the 2019 federal election. Google shares Apathy is Boring’s mission of democratic engagement and will be supporting the
Canadian Vote Coalition
and other non-partisan civic literacy activities leading up to the 2019 Canadian Federal Election.
To educate school-aged Canadians on fact-based journalism, we worked with the
Canadian Journalism Foundation (CJF)
to launch a national news literacy program, News Wise. With a $1 million dollar grant from Google.org and a partnership between CJF and
CIVIX
(Student Vote), NewsWise was piloted with Ontario teachers participating in Student Vote Ontario 2018. NewsWise will continue to evolve and rollout new resources leading up to the 2019 Federal Elections.
Like others, we’re committed to supporting the upcoming election. With the race ramping up, our aim is to keep Canada’s democratic processes secure and to provide Canadians access to the authoritative electoral information that they need to engage in their democracy.
Posted by Colin McKay, Head of Government Relations, Google Canada
Planning Election Day with Google in 4 easy Steps
Sunday, October 18, 2015
Here’s a timely phrase that’s on the mind of a lot of Canadians this year:
how to vote.
This election day, Google has the answer to this important question and a whole lot more! From the ballot box to watching live results, here’s what you need to know to participate in your democracy on October 19th.
Step 1: Make sure you know how and where to vote—and who’s on your ballot!
For the first time ever in Canada, simple searches for [
how do i vote
], [
register to vote
] and
[my election candidates]
will confirm what you need to bring to the polls, and will show you who is running in your riding on Monday.
Step 2: Pledge to Vote
You’ve found all the information you need for Monday, but have you pledged to vote yet? Visit our
interactive tool
and make your pledge to vote tod
ay. And don’t forget to challenge your friends and remind them how important it is to head to the polls!
Go to CBCNews.ca/pledge and share why you are turning out to vote.
Step 3: Track the results
After the polls close on Monday, you can track all the real-time election results by searching [
election results
]. If you use Google Now, you’ll get updates on the winners straight from the app to your smartphone!
Step 4: Watch election night coverage
Tune in to the latest live news coverage from Canadian broadcasters at
YouTube.com/elxn42
.
Throughout the election, Canadians have turned to YouTube as a
source of news, commentary and insight. We’ve tuned into YouTube to watch our
leaders debate live
, and for the latest
election trending videos.
Starting at 5PM on October 19th, tune into the
YouTube Canada Elections Hub
at
youtube.com/elxn42
for live election coverage from Canadians news organizations such as
Global News
,
CBC,
RadioCanada
and
Vice News
.
All set Canada? Happy Voting!
Posted by
Kate Sokolov, Program Manager, Politics & Elections Google
How Canada searched the #Elxn42 Campaign
Friday, October 16, 2015
As
voting day
fast approaches, let’s take a step back to look at the issues, stories and leaders Canadians searched over the 78 day election.
Leader Searches
At the outset of the election we looked at the most searched federal leader in each of Canada’s 338 ridings. In the month of
July
, Stephen Harper was the most searched federal leader in 56% of Canada’s ridings. The number didn’t change much
after the campaign got underway
, when Stephen Harper remained the most searched leader in 54% of ridings. Justin Trudeau was the top searched leader in 33% of ridings and Thomas Mulcair was the top search in 10% of ridings.
We just ran the numbers for
October
and have seen a different pattern emerge as the election continues. In October, Justin Trudeau has become the top searched leader in 50% of Canadian ridings, Stephen Harper in 45% of ridings, and Thomas Mulcair in 3%.
A
riding-by-riding breakdown of search interest
for the federal leaders over the course of the campaign.
#MansbridgeBump
In early September
CBC’s Peter Mansbridge
sat down with each of the federal leaders. And, with each interview came a jump in searches as Canadians went online to learn more about the various party leaders
Issues
In terms of the issues that have generated the most search interest over the course of the campaign, the
refugee crisis
and
niqab
saw the largest spike in searches along with several issues associated with Canada’s economy.
The refugee crisis generated strong search activity across the country. To see what was the top searched issue in your riding, explore this interactive map.
#ComeTogether
The only real competition for Canadian search attention during the campaign was Canada’s own Toronto Blue Jays. So with two big October showdowns looming on the calendar, we took a look at how interest in the Jays compared with interest in our democracy. Looks like a dead heat!
Issues aside, Canadians are clearly passionate about participating in their democracy and making an
informed decision
come voting day. The top question Canadians searched about the election:
When is the election?
The answer is, of course, Monday October 19th.
Mark your calendar… and see you at the polls!
Posted by Aaron Brindle, Google Canada
#Elxn42: Tuning in and taking action!
Thursday, September 24, 2015
It’s just under a month to go before Canadians
head to the polls
... and the stakes are high as the five federal party leaders take the stage tonight for the first French language debate, hosted by Radio-Canada, La Presse and Télé-Québec. To watch, go to
youtube.com/elxn42
at 8pm ET, where the entire debate will be streamed in both French and English.
#DEBATDESCHEFS
As the federal election campaign
heats up
, Canadians are making sure they’re prepared for voting day. Last weekend, the phrase ‘
How do I register to Vote?
’ was a trending search on Google. And ‘
When is the Canadian election?
’ remains a top searched question in Canada (Answer: October 19th!).
If you plan on exercising your franchise on that day - why not #
PledgeToVote
and challenge your social network to do the same? Head over to
CBCNews.ca/pledge
, to take the pledge today.
Enjoy tonight’s debate. And make sure to follow
youtube.com/elxn42
tomorrow for the latest analysis and coverage from the campaign trail.
Posted by Aaron Brindle, Google Canada
YouTube shines a spotlight on the Canadian Federal Election
Tuesday, July 28, 2015
Whether it’s a crash course on the
Greek economic crisis
through the lens of a gyro lunch, or turning the tables on a political opponent with a bit of
cell phone-destroying comedy
,
YouTube is a powerful platform for political engagement. When it comes to having a voice in our democracy, it levels the playing-field – anyone with a webcam and an internet connection can be seen, heard and make a difference.
As we head towards our own moment at the polls this fall, online video will be a major source of news, commentary and insight.
To make it easier for Canadians of all ages to discover online videos about the Federal Election,
we’re launching a new
YouTube Canada Elections Hub
. Our channel will highlight video content from a variety of Canadian news sources in the lead up to the election. Into this mix we’ll also add topical vlogs from Canada’s YouTube Creators, along with user-generated content from the campaign trail.
Curated by
Storyful
, the team behind our popular
YouTube Newswire
service, The YouTube Canada Elections Hub will spotlight top trending video content on a daily basis, giving Canadians a one-stop shop to start exploring the latest videos from across the country and across the political spectrum.
On the YouTube Canada Elections Hub you’ll find:
Video content from news media across the country
Content and campaign videos from political parties
Live streams of the federal leaders’ debates
Topical vlogs and commentary from YouTube creators
Weekly themed playlists on key election issues
Breaking election trends and viral videos
So get engaged in the issues that matter to you -
Subscribe
to the YouTube Canada Elections Hub to be notified when new trending videos are posted, and stay tuned for more updates from Google Canada on the ways we’re helping Canadians stay educated and engaged as we head towards the polls on October 19th.
Posted by Leslie Church, Head of Communications, Google Canada
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