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Shining a spotlight on the brilliant talent in Canada with Artist on the Rise
Thursday, December 3, 2020
Canada was once looked at as one of music's best kept secrets.
But today it's no secret at all that Canadian artists have completely reshaped our global soundtrack.
So many of these transcendent Canadian artists have found their audiences on YouTube.
From
Justin Bieber
,
Roxane Bruneau
and
Shawn Mendes
, to
Alessia Cara
and
The Weeknd
, the list goes on.
We're so proud to have connected these artists with the 2 billion monthly users we have on YouTube.
And we're not done shining a spotlight on the brilliant talent in Canada.
In fact, we're just getting started.
Today, we're launching
Artist on the Rise
in Canada.
This new feature will live on our explore tab and showcase the promising future of a new emerging artist every week to our Canadian users.
It's also a companion feature to Creator on the Rise which launched in Canada in 2017.
Our first featured artist is
Faouzia
, a compelling vocalist, songwriter and multi-instrumentalist from Carman, Manitoba.
She has a unique sound that's been described as cinematic pop with alternative and rhythmic elements.
She continues to break through week after week, and is the perfect example of Canadian talent that's taking the world by storm.
“In 2013, I started uploading my music to YouTube.
Seven years and over a million subscribers later, I've seen how YouTube has been an important part of my growth journey as an artist, and connecting me with fans across the globe,” says Faouzia. "
I'm honoured to be YouTube's first Artist on the Rise in Canada, and look forward to continuing to share my sound and new music on the platform."
Canada has always been a powerhouse of talent - from
Alanis Morissette
,
Nickelback
and
Sum41
to
Drake
,
Tate McRae
and
Faouzia
. It's critical for this talent to continue to be recognized and celebrated. We're thirsty to discover the next generation of Canadian stars through Artist on the Rise on YouTube.
With respect,
Lyor
Posted by Lyor Cohen, Global Head of Music, YouTube
YouTube Reveals the Top Videos of 2020: Canadians watched to learn, game, and find joy
Tuesday, December 1, 2020
This year, we took
gaming to a new level
, practiced how to
Toosie Slide
, and found ways to
laugh
and
learn
in quarantine. As we finally close out the year, we’re taking a look back at what Canadians watched on YouTube with the Top Trending Canadian creators and videos lists.
In 2020, Canadians came to YouTube to stay informed, learn new skills, and find entertainment and sources of joy. And Canadian creators provided no shortage of options, with new ways to connect with their online communities. To keep us moving and staying active,
MadFit
made exercise at home easier with no-equipment workouts and routines for small spaces. The
Hacksmith
’s team used the power of STEM to make a plasma lightsaber. And
Julie Nolke
kept us laughing, as we imagined how we would explain the pandemic to our past selves.
Top Canadian Creators
MadFit
The Hacksmith
Linus Tech Tips
AzzyLand
Disguised Toast
Top Breakout Canadian Creators
MadFit
Disguised Toast
Julie Nolke
Graser
Heather Robertson
This year's #1 video shows how we learned new skills, like how to construct a
ninja warrior course for squirrels
. We laughed amidst uncertainty with a remix to Prime Minister Trudeau’s
interesting choice of words
at a COVID-19 briefing. And we were delighted by watching 10-year-old Roberta Battaglia
compete in America’s Got Talent
, bringing tears to the audience’s (and our!) eyes.
Canada’s Top Trending Videos
Mark Rober,
Building the Perfect Squirrel Proof Bird Feeder
Dream,
Minecraft Speedrunner VS 3 Hunters GRAND FINALE
Anonymotif,
Justin Trudeau Sings "Speaking Moistly"
Netflix is a Joke,
8:46 - Dave Chappelle
NikkieTutorials,
I'm Coming Out.
America’s Got Talent,
Golden Buzzer: 10-Year-Old Roberta Battaglia Sings Lady Gaga's "Shallow" - America's Got Talent 2020
MrBeast,
$250,000 Influencer Rock, Paper, Scissors Tournament
JeffreeStar,
We Broke Up.
Dude Perfect,
Quarantine Stereotypes
Paris Hilton,
The Real Story of Paris Hilton | This is Paris Official Documentary
In music, 2020 was the year of Justin Bieber and Drake, with both Canadian superstars releasing chart-topping hits. Collectively, they earned half of the 10 slots on the Top Music videos list.
Canada’s Top Music Videos
Future,
Life is Good
ft. Drake
Tekashi 6ix9ine,
Gooba
Justin Bieber,
Yummy
Eminem,
Godzilla
ft. Juice WRLD
Sidhu Moose Wala,
Old Skool
Cardi B,
WAP
ft. Megan Thee Stallion
Drake,
Toosie Slide
DaBaby,
ROCKSTAR
ft Roddy Ricch
Justin Bieber,
Intentions
ft. Quavo
Drake,
Laugh Now, Cry Later
When it came to ads, we watched relatable content that addressed the challenges and opportunities of our new normal. No Frills sang about physical distancing in “
A Cart Apart
”, SkipTheDishes and
Jon Hamm
encouraged Canadians to support local restaurants, and
Rick Mercer
ranted about discovering the beauty of our country.
Canada’s Top Ads
Kia Canada -
All-New Kia Seltos | Subcompact SUV built for the real you
CANADA Explore | Explorez -
Rick Mercer's rant on travel in Canada | Explore Canada
Apple Canada -
Shot on iPhone 11 Pro — Hockey Tape — Apple
No Frills -
A Cart Apart – A No Frills Track
Chromebook -
Switch to Chromebook - Watch Netflix Offline
IGA -
IGA x Bleu Jeans Bleu - Oublie pas tes sacs (vidéoclip officiel)
Air Canada -
Air Canada: Ready for Takeoff
IKEA Canada -
IKEA Canada | Make the Most of Home | Episode 1 with Marcy Mussari
Historica Canada -
Heritage Minute: Liberation of the Netherlands
SkipTheDishes -
Jon Hamm Thanks Canadians
As the world changed in unimaginable ways, these creators, brands and artists helped make this year just a little brighter, sharing music, workout routines, and some great laughs. We can’t wait to see what they do in 2021.
For a deeper look at the way video trends shaped digital culture in 2020, check out the
Culture & Trends site
.
Posted by Zaitoon Murji, YouTube Canada
Ever wonder how YouTube works?
Tuesday, August 11, 2020
YouTube has always been a place where people come to be informed, inspired, and delighted.
Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we've seen people turning to YouTube more than ever.
As part of our ongoing commitment to transparency, we're launching today
How YouTube Works
- a new website designed to answer the questions we most often receive about what we're doing to foster a responsible platform for our community, and explain our products and policies in detail.
Answering the important questions
How YouTube Works
addresses some of the important questions we face every day about our platform - involving topics such as child safety, harmful content, misinformation, and copyright, as well as tackling timely issues as they arise, like how we have responded to the COVID -19 crisis.
Within the site, we explain how we apply our responsibility principles (
the Four Rs
) - which work alongside our commitment to users' security - to tackle these important questions.
Get to know our products and policies
How YouTube Works
provides an in-depth look at our products and settings, such as YouTube Search, Recommendations, privacy controls, and Ad Settings, showing how they help our users have the best possible experience while they ' re using YouTube.
Additionally, users will find details of our policies - like our Community Guidelines and monetization policies - so everyone in the community knows what they can and can't do on YouTube.
We explain how our policies are developed and enforced in partnership with a wide range of external experts and creators.
Learn about the progress and impact we've made
To show the progress we've made on managing harmful content,
How YouTube Works
includes facts and figures from our Community Guidelines Enforcement Report, which explain how and why we've removed videos recently.
We also provide data, records, and current trends that have emerged on YouTube to help you better understand the next generation of creators and artists.
Users can also explore the stories behind some of YouTube's creative entrepreneurs in Canada, and discover how they are transforming their lives and communities.
Get to know
Aysha Harun
, who's built a successful career on YouTube as a Black Muslim woman, inspring a widely underrepresented community in the beauty and lifestyle space.
Or learn more about
James Hobson
, an engineer turned YouTube creator who takes fictional ideas from movies and comics and turns them into real-life prototypes with the power of STEM.
How YouTube Works
is an important part of our ongoing transparency efforts to ensure millions of users, creators, and artists can continue making YouTube a place to connect with others, learn about the world, and showcase their creative talents.
Posted by The YouTube Canada Team
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