Official Google Canada Blog: Video Trends

Kooky or spooky: Halloween's Hottest Trends on YouTube

Monday, October 26, 2015

Halloween is a just few days away, which means it’s officially crunch time to finish your costume. If you’ve waited until the last minute to pick a Halloween outfit, you’re not alone. Fifty per cent of costume and decoration searches in Canada happen within 5 days of Halloween.

YouTube is the ultimate Halloween destination from pumpkin carving tips to decorations and clever ideas on what to do with your leftover Halloween candy... and of course costume ideas. And with costumes like Harley Quinn, Minions, Donald Trump, Star Wars, Max Max and Left Shark topping the search charts on Google in Canada this year, expect a lot superheroes, cartoons and pop culture icons trick-or-treating at your door.

Tune into some of your favourite Canadian YouTube channels for tutorials featuring 2015’s most popular costumes, plus last minute costumes you can throw together in mere minutes to make this October 31st the spookiest yet.
The Sorry Girls: Harley Quinn Friends Kelsey and Becky started their YouTube channel while attending university together five years ago. Since then The Sorry Girls have become a destination for DIY and the latest style in home and fashion. This Halloween, they have tutorials for two of the year’s most searched Halloween costumes, Harley Quinn and Furiosa from Mad Max. Find out how you can channel the thrill and chaos of fury road and one of this year’s biggest blockbuster hits. Procrastinator Tip: Don’t have much time to put together a costume before Saturday? You can also check out The Sorry Girls’ quick and easy last minute costume ideas, mainly made up of items from around your house!
LaurDIY: Baymax Canada’s DIY darling LaurDIY has a ton of costume tutorials up her sleeve for her fans including the adorable Baymax, a top searched costume this year. The Toronto native started her channel from her dorm room in 2012, and has been spreading glitter and joy to fans ever since - all 2.5 million of them!
Chelsimadonna: Josie and the Pussycats Looking for a group costume with your friends this Halloween? Newfoundlander Chelsi is kicking it ‘old school’ this year with a Josie and the Pussycats group costume tutorial. As a singer herself, needless to say, Chelsi pulls off this look! CutePolish: Halloween Nail Art Dressing up not your thing? Sandi of CutePolish - the #1 nail art channel on YouTube - has the ultimate playlist for Halloween nail art. From skeletons to candy corn, this Windsor, Ontario creative has nail art designs for you, whether you’re looking for something spooky or sweet. We hope these YouTubers' tutorials can help make this Halloween your best yet. Use their tricks and share some of your own to make the most of this weekend, and have a happy Halloween! Posted by Jenn Kaiser, Communications Manager, YouTube Canada.

Google Canada’s Back-to-School Trends Report

Wednesday, July 29, 2015

Ahhh, summer. Time to shop for bathing suits, beach towels and… backpacks? That’s right. July is almost over and it’s already time to start shopping for school. But before they step inside a store, today’s back-to-school shoppers do their homework, heading online to find out what trends are hot, where to get them, and how to get the best deals.
And where are we getting inspiration for what to buy? A quarter of Canadian university students saying that they go to YouTube to find out what’s cool to purchase. In fact, Canadian searches for “back to school” on YouTube grew 67% last year, and this year we’ve seen a 120% growth in watchtime of back-to-school videos globally.
It’s only July, and we’ve already seen twice as many back to school videos posted on YouTube as last year, including perennial favourites like hair tutorials and dorm room tours, along with rising trends like nail art (which we’ve already watched 2 million hours of on YouTube this year!)
So what items are likely to be on Canadians’ back-to-school shopping list? We looked at search trends year-over-year and identified three distinct patterns:

Rising stars - you can think of these as fast fashion trends, they’re things that get really hot quickly, but can fizzle out; we’re searching for them a lot.

Seasonal Growth - these are trends that last for several seasons, they have staying power; these searches are steadily increasing year-over-year.

Seasonal Decline - these are trends that are slowly on their way out; we’re searching less for them now than we used to.

Canada’s Back-to-School Hot (and Not) List

Happy shopping!
Posted by Jenn Kaiser, Communications Manager, Google Canada

A Year in Canadian Search: Google Zeitgeist 2013

Tuesday, December 17, 2013

Rob Ford, Nelson Mandela and Harlem Shake make Canada’s 2013 trending list

From controversy at Toronto’s City Hall to “sourtoe cocktails,” “twerking” and doing the Harlem Shake, Google Canada’s Year End Zeitgeist offers a uniquely Canuck perspective on the year's major events and hottest trends based on searches from Canada.

Toronto Mayor Rob Ford made headlines around the world and topped this year’s trending searches here in Canada. The untimely passing of Glee star and Calgary-native Cory Monteith and the celebration of Nelson Mandela’s life captured Canadians’ attention, as did the news of the Royal Baby’s arrival across the pond. There were over 1.7 million videos about the Harlem Shake uploaded to YouTube this year, and this Internet meme had no trouble dancing its way into the Top 10 Trending Searches in Canada and around the world. Here’s the full list:

Canada’s Top Trending Searches for 2013

Rob Ford
Cory Monteith
Paul Walker
Tim Bosma
Boston Marathon
Nelson Mandela
Royal Baby
North Korea
Harlem Shake
Lac Mégantic

As we get ready to turn the page to 2014, we invite you to take a global journey through the biggest moments from the past 12 months in our Year in Review video:

Looking at the list of the Top 10 Trending Canadians, in 2013 we were star-struck by Commander Chris Hadfield and celebrated the amazing achievements of author and Nobel laureate, Alice Munro. Canada also lost two legends of Canadian music, Stompin’ Tom Connors and Rita MacNeil who clearly left their mark in Canadian culture.

Top Trending Canadians for 2013

Rob Ford
Cory Monteith
Tim Bosma
Chris Hadfield
Rehtaeh Parsons
Rita MacNeil
Jarome Iginla
Stompin’ Tom Connors
Alice Munro
Alan Thicke

“Twerk” got an entry in the Oxford English Dictionary this year, so it’s hardly surprising that “what is twerking” and “how to twerk” topped Canada’s What Is and How To lists in 2013. The raunchy dance set the internet on fire after Miley Cyrus performed it at the MTV Music Video Awards in August this year, but wasn’t quite enough to make Miley the top trending celebrity in Canada...

To find out who was Canada’s top trending celebrity of 2013 – along with the top trending movies, athletes, diets, and most searched federal politicians – check out the complete Canadian lists at google.ca/zeitgeist.

Canadian Zeitgeist Lists

Searches
Celebrities
Canadians
Federal Politicians
Canadian Sports Teams
Athletes
Technology
Musician
Movies
TV Shows
Recipes
Cocktails
Diet
How to…
What is…

To view these lists, head over to google.ca/zeitgeist. Aside from Canadian data, the site showcases over 1,000 top-ten lists across pop culture, sports, music, politics, news, and more. It’s global, spanning over 75 countries. You can check out global search trends, compare terms using interactive data visualizations, and watch the annual Zeitgeist video.

See you in 2014 and, in the meantime… search on!

Posted by Aaron Brindle, Google Canada

Meet the 15 Next How-To Gurus on YouTube

Wednesday, January 30, 2013

www.youtube.com/BeforeAndAfterTV!www.youtube.com/BeforeAndAfterTVwww.youtube.com/bikemanforuwww.youtube.com/ButlerCollisionwww.youtube.com/cartoonblockwww.youtube.com/CrazyRussianHackerwww.youtube.com/jraciti1www.youtube.com/KennyChumskywww.youtube.com/melineywww.youtube.com/MyCupcakeAddictionwww.youtube.com/NaturesKnockoutwww.youtube.com/OnlineSoccerAcademywww.youtube.com/RachelsEnglishwww.youtube.com/tjw1963 www.youtube.com/verypinkknitswww.youtube.com/YourHowToDoPosted by Austin Lau & Matthew Yeager, YouTube Creator Programs, recently watched TheCraftyGemini