Official Canada Blog
News and notes from Google Canada
Think Insights: Google trends, research and perspectives for Canada
Tuesday, August 13, 2013
With all that changes in the marketing industry, one thing remains the same: great marketing delivers breakthrough ideas built on deep insights. And thanks to digital technology, marketers have never had better resources to gather and bring those insights to life.
Today, we’re a launching
Think Insights
for Canada - a place to go for Google trends and research, be inspired by the some of the best digital campaigns around, and for useful tools to drive insights. You’ll also find industry-leading case studies and interviews with innovators and experts from Canada and around the world—all to help you make the most of the web.
Every month, we’ll publish content across industries and address topics on the minds of marketers. Here’s a taste of what we’ll be sharing:
Insights:
we'll share Google
search trends
, consumer insights and our latest research on the Canadian consumer. Take a look at
Our Mobile Planet
to learn how smartphone use is changing shopping in Canada, and how marketers can take advantage.
Perspectives:
In our Perspectives section, we tap our own experts for example Tara Levy on the
Engagement Project
—as well as digital visionaries like
Mitch Joel
and
Jonathan Macdonald
—to lend their insights and analysis on the topics that marketers are talking about.
Tools & Case Studies:
we have data to help generate insights to drive great creative -
consumer barometer
, the Full Value of Mobile
calculator
, Real-Time
Insights finder
. You can learn from other brands too -- for example
Hudson’s Bay Company
is sharing insights applicable to any size of business
Digital Creative Gallery:
get inspired by the
industry's best creative
, and
add yours
to the collection, we’re just starting to collect the best of the best -- help us make this a resource to show and share.
Think Insights will also be the new home for the Canadian
YouTube Ads Leaderboard
showing which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy.
Stay Connected
We built
google.ca/think
to help you stay up-to-date on the latest thinking in marketing, and arm yourself with data to gain insights for your business. Explore the site and if you like what you discover, subscribe to
Think Letter
for a monthly round-up of our most popular content or circle us on Google+.
I hope you find something useful for your own unique challenges -- we’d love to hear from you with suggestions -- you can share or request topics
here
.
Happy Thinking!
Posted by Fab Dolan, Product Marketing Manager, Google Canada
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