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Today on YouTube: ING DIRECT’s Superstar Saver Contest is back, now with 100% more WOTE
Tuesday, May 7, 2013
A couple of weeks ago we
posted
on the growing use of YouTube by Canadian businesses to connect and engage with consumers. Today, we’re highlighting another great example of a Canadian businesses leveraging the YouTube platform, and who better than the one that started it all back when YouTube launched in Canada in 2007.
On that day, ING DIRECT launched their Superstar Saver Contest, the very first of it’s kind in Canada, asking people to upload videos of the most creative ways they save money. The contest ushered in a new era of engagement with Canadians through the use of online video.
Six years later, at a time when Canadians are among the leaders globally in YouTube viewership, and are also among the leaders in content creation on YouTube, ING DIRECT is back at it again, this time with some help from their friends.
ING DIRECT has partnered with one of our favourite Canadian YouTube success stories, the Juno Award nominated Walk Off The Earth, to introduce their new Superstar Save Contest on YouTube. Once again, Canadians are being asked to upload videos of the most creative ways they save money for a chance to win up to $10,000. Visit
ING DIRECT’s YouTube Channel
for more details and to enter the contest.
In the meantime, check out WOTE’s creative take on how they save money in this material world...
Posted by Andrew Swartz, Google Canada
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