Official Google Canada Blog: May is #MobileMonth at Google Canada

Official Canada Blog

News and notes from Google Canada

May is #MobileMonth at Google Canada

Monday, May 6, 2013

comScore79% of Canadians won’t leave home without themMarketing magazine’s Mobile Day

Mobile provides context - By refining offers based on location and type of device, you can directly address what potential customers are looking for, whether they are at home on the couch, or standing in your store.

Mobile bridges offline and online - Consumers use mobile devices to move seamlessly between their offline and online lives. Offline advertising can often lead to actions taken by consumers online using mobile devices.

Mobile engagement goes beyond advertising - The magic of smart mobile devices is that they are simultaneously powerful tools for utility and sources of endless entertainment. Marketers can harness these tools to offer not just advertising, but also entertainment and utility to create meaningful brand connections with consumers.

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