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Moving from your desktop to a four-screen world
Thursday, January 24, 2013
With the growing use of smartphones and tablets, is the desktop computer as we know it, dead? That’s the question
BNN’s Tony Keller
asked his guests on the channel’s afternoon flagship show,
Headline
.
Rory Capern, Google Canada’s strategic partnerships lead, was on the air to challenge the premise, discussing how what’s actually happening is the evolution to a four-screen world, where consumers are constantly connected and moving between their desktop, tablet, TV and smartphone depending on where they are and what they’re doing.
In the four-screen world, what matters is creating platforms that let consumers move seamlessly between the screens they want to use, and understanding how having four screens is changing our behaviour – like the 77% of TV viewers who just can’t get enough of one screen and now use a second screen at the same time, surfing or sharing while they watch.
Watch
this clip
over at BNN for more.
Posted by Leslie Church, Google Canada
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