Official Canada Blog
News and notes from Google Canada
Friday, January 18, 2013
NHL Hockey returns this weekend.... but have the fans?
After a long lockout, the NHL’s regular (albeit shortened) season begins tomorrow as all seven Canadian teams take to the ice. And a quick peek at Google Trends suggest that Canadian hockey fans’ long winter of discontent may be over, as hockey-related searches surge across the country.
2013 vs 2012
Looking at the last 90 days, NHL-related searches were over 100 percent higher over the same time period last year. However, following news of the lockout ending, search activity has spiked, and NHL searches are almost exactly where they were at this time last year.