Official Google Canada Blog: Taking a look inside mom’s shopping cart

Official Canada Blog

News and notes from Google Canada

Taking a look inside mom’s shopping cart

Tuesday, May 6, 2014

searches for ‘Mother’s Day gifts’Moms are loyal Moms buy quickly Moms are technophiles Mom’s age…

The Millennial mom (ages 18-34) dedicates an average of $64/month on beauty, spending the most on skin care. They’re also the group that watches the most online videos before making a skin care purchase.

The Gen X mom (ages 35-49) has a slightly larger beauty budget of $69/month. Like their younger counterparts, Gen X moms spend most of their beauty dollars on skin care.

The Boomer mom (ages 50+) spends the most on beauty per month at $83, most of which goes towards skin care products.

The age of her kids...

Moms with kids under six years old spend the least on beauty annually. Those with youngsters spend $625 on beauty products per year.

It looks like as the kids get older mom’s beauty budget gets bigger. Moms with kids 6-17 years old spend $895 on beauty products annually.

Once the kids move out moms have more room to treat themselves. Moms with kids 18+ spend the most on beauty products annually at $987.

Where she lives ...

Moms living on the Canadian coasts prefer to go au natural. Ontario moms spend the most on beauty annually at $1,015 per year, followed by Quebec moms who spend $800 on beauty products per year. West coast moms spend $775 on beauty products per year and Atlantic moms spend $555 annually.

Across the board, moms spend the most on skin care with the exception of Ontario and Western Canada moms who spend slightly more on cosmetics.

Mom’s location affects her loyalty. Moms on the West Coast are the least brand loyal and consider the most brands before a purchase. Quebec moms are the most brand loyal.

searches for Father’s Day were much less than those for Mother’s Day last yearPosted by Zahra Kanji, Google Canada

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Labels: #ThinkBrand , Brand , Think Insights , Trends

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