Official Canada Blog
News and notes from Google Canada
YouTube launches new Video Quality Report in Canada
Tuesday, January 21, 2014
So you’re just about to figure out
what the Fox says
when all of a sudden, it pops up on your screen: that dreaded rebuffering circle. We’ve all seen it and we’ve all felt the incredible frustration that comes with it. No one wants to wait around for their favourite video to load or settle for watching a low quality version instead—especially in the Great White North, where Canadians are known for their
love of online video
and benefit from
strong broadband access
in many parts of the country.
That’s why today, for the first time on YouTube and starting right here in Canada, we’re giving you the information to figure out exactly why the service you love performs the way it does. It’s called the
Video Quality Report
and it sheds light on exactly what kind of performance your Internet Service Provider delivers and what other factors play a role.
All ISPs quote their peak speeds in megabits per second, but what does having a high Mbps rate actually mean for your experience? Current online speed tests only measure the speed it takes to transfer data from the ISP servers closest to your doorstep, and these last-mile measurements don’t always accurately reflect how quickly your favourite sites actually load online.
That’s why we decided to use a simple test that provides results everyone can understand:
a truly fast internet connection means you should expect your favourite sites and apps to work smoothly, even when streaming high-definition content.
Our new report allows you to see exactly how your ISP and others in your region stack up against this standard.
If your ISP can consistently deliver HD-quality video (a resolution of at least 720p) without buffering or interruptions, we consider it
HD Verified
.
If you can watch videos in Standard Definition (a resolution of at least 360p), your ISP is delivering
Standard Definition
performance.
If videos load slowly or suffer frequent interruptions, even at resolutions lower than 360p, your ISP is delivering
Lower Definition
performance.
The data in the Report is based on the billions of hours of YouTube videos watched every month. We look at how quickly all of those videos were loaded over the last 30 days, slice up those results by Internet provider and location and determine the speed available during 90 percent of measurements. The ratings we give are focused on all users on an ISP’s networks in a given region, rather than your connection alone. If you’re curious for more details about our methodology, check out the
geeky details
here.
What makes YouTube great is that you can see what you want, when you want. When it doesn’t perform the way you expect, we want you to know why.
Posted by Jason Gaedtke, Engineering Director, and Jay Akkad, Product Manager, YouTube
Labels
#AI
2
#AIforsocialgood
1
#Artist
1
#Artistontherise
1
#canada
1
#cbcindigenous
1
#Chrome #GoogleCanada #Google
1
#chromebooks #googleforeducation #googlecanada
1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends
1
#COVID-19 response
2
#creators
1
#DFO
1
#digitalskills
2
#EarthDay
1
#EnvironmentalInsights #EIE #ClimateAction
1
#GameOn
1
#GlobalJournalismFund
1
#GNI
1
#Google
3
#Google #GoogleCanada #GooglePlay #PlayPass
1
#Google #Accessibility
1
#Google #ArtsAndCulture #GroupOfSeven #Canada #Arts
1
#Google #GoogleAudio
1
#Google #GoogleCanada #GrowwithGoogle
1
#Google #GoogleCanada #Innovation
6
#Google #GoogleCanada #Arctic #Whistler
1
#Google #GoogleCanada #DecadeinSearch #TorontoRaptors #Toronto #BiancaAndreescu #TragicallyHip #Drake #JustinBieber
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability
1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability #ClimateAction
1
#Google #GoogleCanada #GNI
2
#Google #GoogleCanada #Google.org #ArcticEiderSociety #Inuit #CanadianArctic
1
#Google #GoogleCanada #GoogleCalendar #Android #iphone
1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation
2
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #AI
1
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #Communications
1
#Google #GoogleCanada #Nest #NestHubMax #Duo#GoogleMeet
1
#Google #GoogleCanada #Pixel #Pixel4
1
#Google #GoogleCanada #Pixel #Pixel4a #5G
1
#Google #GoogleCanada #Pixel #Pixel4a #Sustainability
1
#Google #GoogleCanada #PixelBuds #FeatureDrop
1
#Google #GoogleCanada #Stadia
1
#Google #GooglePlay #Family #FamilyLibrary
1
#Google #GooglePlayMusic #Beatles #Music
1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada
1
#Google #GoogleTV #Chromecast
2
#Google #Nest #NestAware #Canada #GoogleCanada
1
#Google #Olympics #GoogleOlympics
1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016
2
#Google #Pixel #Pixel5G
1
#Google #PixelBuds #GoogleCanada
1
#GoogleAI
1
#GoogleCanada
15
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada
1
#GoogleCanada #Family #Android #YouTube #GooglePlay
1
#GoogleCanada #Google #AI #IWD2020
1
#GoogleCanada #Google #IWD2020 #IWD
1
#GoogleCanada #Google #SmallBusiness #SMBs #ShopHERE
1
#GoogleCanada #GoogleAI #Innovation
1
#GoogleCanada #GooglePlay
1
#googlecanada #pixel3
1
#GoogleCanada #Pixel4 #NestMini #NestWifi #NestHubMax #PixelbookGo #Stadia #PixelBuds #Sustainability
1
#googlecanada #pixelslate
1
#GoogleCanada #Startups #Innovation
4
#GoogleCloud
3
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational
1
#GoogleforEducation
1
#Googleforsmallbusiness
1
#GoogleMaps
3
#googlemaps #indigenous
1
#GoogleMeet
1
#GoogleNest #GoogleAssistant
2
#GoogleNest #Sustainability #GoogleCanada
1
#GoogleNewsInitiative
2
#GoogleNewsInitiative #News
1
#GoogleSearch #Events #MarchBreak
1
#GoogleSearch #GoogleMaps
1
#GoogleStreetView #StreetView
1
#googletranslate
1
#GoogleWaterloo
1
#GrowwithGoogle
3
#GSuite
1
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150
1
#innovation
1
#IWD #InternationalWomensDay
1
#JERF #GNI
1
#JobsOnGoogle #Employment
1
#KW
1
#language
1
#madebygoogle #MadeToHelp #GoogleCanada #Google #Helpfulness #RonaldMcDonaldHouseCharities #RMHC
1
#Mila
1
#MobileMonth
3
#Music
1
#News
4
#News #Search
1
#NewsWise
2
#ParksCanada
1
#ParksDay
1
#photos #food #GoogleCanada
1
#Pixel
2
#PledgeToVote
2
#Pride2020
1
#rainforestconnection
1
#saferinernetday
2
#savethewhales
1
#Search #YearInSearch
1
#SmallBusiness
3
#Stadia
2
#StadiaFreeTrial
1
#StadiaMontréal
1
#StadiaTeam
1
#streetartproject
1
#StreetView
2
#ThinkBrand
3
#toronto
1
#Travel #Search #googlemaps
1
#VectorInstitute
1
#whaletracking
1
#WorldEnvironmentDay #Environment
1
#YearInSearch
2
#YIS2021 #GoogleCanada #SearchOn #ThanksforAsking
1
#YouTube
3
#youtube #creators #canada #montreal #quebec #YouTubeSpace
1
#youtube #creators #nextup #canada
2
#YouTube #GoogleCanada #GoogleAI #Innovation
1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse
1
#YouTube #YouTubeCanada
1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp
1
#youtubemusic
2
2018
1
360
1
Ads
15
Adwords
5
Agency
3
Agency Edge
2
AI
1
Allo
1
Analytics
1
Android
5
Android Apps
4
Arctic
6
art
1
Assistant
2
Availability
1
Award Winners
1
Back to School
7
bestbuy
1
bestbuycanada
1
Big Tent
1
Billboard Charts
1
Brand
4
Buffer Festival
2
Buffer Industry Day
2
Canada
3
Canada 150th
1
Canada NGO
1
Canadian
1
Canadian Innovation
2
Canadian Music
2
Canadiana
1
CBC
2
CBC News
1
CBCMusic
1
CBCNews
1
ChanningTatum
1
Chrome
9
Chrome Experiments
4
Chrome OS
3
Chrome Webstore
1
Chromebooks
5
Chromebox
1
Chromecast
6
chromecastultra
1
ChromeOS
1
Civic Engagement
3
Cloud
1
Cloud Computing
2
Codemakers
4
Comedy Week
1
Community Grants
4
Computational Thinking
1
contest
1
COVID-19
1
CS First
1
CSS3
1
D4G Canada
1
Daydream
1
Digital Economy
6
DIY Videos
2
Doodle
1
Doodle 4 Google Canada
2
Duo
1
Easter
1
Election
1
Elections
5
engineering
1
Enhanced Campaigns
1
EnMasse
1
Enterprise
5
eTowns
1
Francais
1
French
1
French Canadian
1
Full Value of Mobile
1
Geek Street
1
GIC
1
Gmail
4
Gmail App
1
Go North
1
GoneGoogle
4
GoNorth
1
google
4
Google Allo
1
Google App Engine
1
Google Apps
5
Google Apps for Business
2
Google AR & VR
1
Google Art Project
4
Google Assistant
1
Google Books
1
Google Calendar
2
Google Camp
1
Google Canada
4
Google Cloud
2
Google Cloud Platform
1
Google Cloud Storage
1
Google Coder
1
Google Cultural Institute
2
Google Currents
1
Google Developer
1
Google Docs
1
Google Doodle
1
Google Education Team
3
Google Engage
1
Google for Education
1
Google for Entrepreneurs
1
Google for non profits
1
Google for Seniors
1
Google Giving
1
Google Hangouts
3
Google Holiday
3
Google Impact Challenge
1
Google Kitchener-Waterloo
3
Google KW
2
Google Maps
30
Google Montreal
4
Google Music
1
Google My Business
1
Google Partner Serach
1
Google Partners
1
Google Play
10
Google Play Gift Cards
1
Google Play Music
4
Google Retail
2
Google Rise Award
1
Google Sites
1
Google Translate
1
Google TV
1
Google Waterloo
2
Google Wifi
1
Google+
2
GoogleCanada
3
googleshop
1
GoogleWifi
1
Grammys
1
Grow with Google
1
Guest Blog
1
Hackathon
1
Hangouts
3
happy birthday Canada
1
Hardware
1
Holiday
2
Home
1
How-to
2
How-to videos
2
Innovation
6
Innovation Week
5
Insights
1
LilySingh
1
LiveCase
1
Livestream
1
Livestreaming
1
machine learning
1
Made by Google
1
madebygoogle
3
Maps
15
Mobile
12
Montreal
1
Multi-Screen
2
Music
2
MyLiveCase
1
O2S
1
Online Impacting Offline
1
Open Data
2
Passover
1
Peter Mansbridge
1
pixel
5
Play TV
1
playmusiccanada
1
Policy
1
Product
1
Product Launch
1
Products
1
ProudToPlay
1
Public Alerts
1
Quebec
1
Research
1
Retail
3
Search
10
Search Trends
23
security
2
Shopping
1
small business
3
SMB
6
Songza
1
STEM
2
STEM Education
5
Street View
1
StreetView
1
Super Bowl
1
technology
1
Templates
1
The National
1
TheHip
1
TheTragicallyHip
1
Think Insights
3
TouTube FanFest
1
Travel
2
Trends
12
Updates
1
Video
1
Video Trends
6
VideoCalling
1
Videos
1
Vimy150
1
Virtual Reality
1
VR
1
Web Audio API
1
WebGL
1
WebRTC
1
WomenatGoogle
7
World Teacher Day
1
YouTube
52
YouTube 360
1
YouTube Creators
14
YouTube Debates
1
YouTube FanFest
2
YouTube Gaming
1
YouTube Kids
1
YouTube Live
1
YouTube Music
7
YouTube Music Awards
2
YouTube NextLab
1
YouTube Partner Program
3
YouTube Rewind
2
YouTube Space
1
YouTube Space Toronto
1
YouTubeCreators
1
YouTubeRewind
1
YPP
2
Zeitgeist
2
Archive
2022
Feb
Jan
2021
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2020
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
2018
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Feed
Follow @googlecanada
Follow
Read this blog in French:
Blogue officiel de Google Canada
Give us feedback in our
Product Forums
.