Official Google Canada Blog: The Multi-screen Canadian

The Multi-screen Canadian

Monday, December 16, 2013

new studyIpsosThink Insights

key findings:

Multiscreen behavior among smartphone users is widespread and with the expected rapid growth of smartphones & tablets, 'multi-screening' – using more than one screen at once – is only going to grow.

Among Smartphone users, most time spent consuming media today is screen-based, on Computer, Smartphone, Tablet or TV

Canadians think using devices simultaneously can enhance the TV viewing experience, but can also be a distraction. TV itself is losing its ability to command our full attention.

Smartphones play a critical role in the path to purchase process. They are used for product reviews, store location information, inventory checks and purchases – especially during the holidays!

Portable screens allow us to move easily from one device to another to achieve a task. In some cases, smartphone users will begin researching on their smartphone and continue the shopping process or even make a purchase on a different device.

allreadingPosted by Vinay Chandra, Media Solutions Lead, Google Canada

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