Official Canada Blog
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Congratulations to Canada’s eTowns
Tuesday, November 12, 2013
My family had a small Canadian Tire franchise back in the day when your local Canadian Tire store was no more than a corner store, with a thousand products – hockey sticks to tire rims – jammed floor to ceiling on shelves so narrow you couldn’t squeeze past the next shopper.
I remember the day we received product catalogues on
microfiche
. That innovation dramatically reduced the time it took to look up product information to about... 5 minutes. Can you imagine waiting 5 minutes to get the results for a product search?
Today, the Internet is redefining the game for small businesses everywhere. Ninety-seven percent of Canadians who use the Internet—pretty much all of us—look online for local products and services. So it should come as no surprise that the impact on businesses of being online is huge.
Take for example
The Scottish Lion
, a purveyor of tartans, kilts and Highland wear in Halifax, Nova Scotia since 1972. 40 years is a good, long run for any business. But like many Canadian businesses, the economic downturn of the past few years hit it hard.
Innis Campbell, their managing director, described trying to weather the downturn like “being taken out at the knees.” But today, The Scottish Lion has become a thriving online business, crediting their investment in the digital space for turning the business around when others might simply have folded their tent.
It’s a challenge faced by many Canadian businesses – of all sizes – but the clear message is you can be a business of any size, in any part of the country, and succeed online.
It’s because of stories like The Scottish Lion, and other online success stories like
Cassidy’s Flowers
in Newmarket,
Rampes & Balcons
in Saint-Sauveur,
Yogacara
Studios in Whistler, and
Tourism Canmore
, that we’re proud to recognize five great Canadian communities with a 2013 Google eTown Award.
2013 Google eTown Award Winners
Halifax, Nova Scotia
Saint-Sauveur, Québec
Newmarket, Ontario
Canmore, Alberta
Whistler, British Columbia
We worked with independent research firm
IPSOS
to
analyze the online strength
of local businesses in cities and towns across Canada. The winning cities range from rural communities to large city centres, from popular ski resorts to fast-growing suburban towns. In each, small businesses are using the web to grow and thrive in today’s increasingly connected world.
We hope these “digital capitals” are an inspiration to cities and businesses throughout Canada of what can be accomplished by embracing the opportunities of the web.
Congratulations to Canada’s 2013 eTowns!
Posted by Chris O’Neill, Managing Director, Google Canada
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