Official Google Canada Blog: Back to School: The Digital Days of Summer

Official Canada Blog

News and notes from Google Canada

Back to School: The Digital Days of Summer

Thursday, August 22, 2013

already ahead of last year’s record paceBack-to-School: Digital Days

Think Insights

The average Canadian will spend $488 on back-to-school supplies – roughly a third of it ($163) online.

In August, searches peak for the essentials, including school supplies, laptops and phone plans.

79 percent of shoppers will search online for back-to-school deals.

For the wait-and-see set, back-to-school searches continue throughout the entire month of September.

Getting inspired with video

On YouTube, back-to-school shopping searches in Canada spike every August and have doubled from last year.

Popular searches on YouTube during back-to-school shopping season include “room tour,” “school supplies,” “school makeup tutorial,” and “haul videos.”

Canadian Brands are also connecting with back-to-school shoppers on YouTube - Walmart Canada, and Staples Canada have already uploaded back-to-school videos on their YouTube channels to promote sales and school supplies.

Never too earlymore than 200% in the last 30 daysPosted by Andrew Swartz, Google Canada

Google

Labels: Ads , Back to School , Trends

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