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Ads Canadians Choose: The YouTube Ads Leaderboard for Canada
Thursday, June 20, 2013
What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - Canadians are opting to view and share content they're passionate about, be it a music video, a favorite show, or an ad. Each month, the
YouTube Ads Leaderboard for Canada
to will celebrate those ads that most moved Canadians. The Leaderboard is compiled using some of YouTube’s strongest signals of viewer choice – number of views, percentage of organic views, and view rate (how much of an ad people choose to watch).
YouTube Ads Leaderboard for Canada (Click for full Leaderboard)
As you can see, Canadians chose ads of all stripes – long form and short, across a variety of brands, with some adapted from TV spots and some built specifically for YouTube. Some of these ads are still seeing hundreds of thousands of views, embeds, and shares many months after the initial upload, a testament to your passionate activity on YouTube and the stickiness of great brand content.
We’re particularly excited to see a Canadian ad top the list: Visa Canada’s “A Brief History of Smallenfreuden”. With Canada’s recent
success at the Cannes Lions
, there clearly is a wealth of creative talent in this country and a growing willingness for Canadian marketers and brands to embrace the opportunities online. We hope the Leaderboard inspires more Canadian marketers and agencies to develop entertaining and engaging content with online video.
For additional coverage of the YouTube Ads Leaderboard for Canada, please visit our media partner
Marketing magazine
. And stay tuned throughout the year as we recognize new ads you love each month. We can’t wait to see what you will choose!
Posted by Marshall Self, Head of Media Solutions, Google Canada
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