Official Google Canada Blog: 5 Ways Mobile Creates Value

Official Canada Blog

News and notes from Google Canada

5 Ways Mobile Creates Value

Tuesday, May 14, 2013

Editor's Note: This post is part of our ongoing #MobileMonth series for MaylaunchedFull Value of Mobile

Phone Calls - Clicks on click-to-call ads, or on website “call” buttons

Store Visits - Clicks for directions in ads or on website “store locator” pages

Mobile Apps - In-app purchases or activities

Cross-Device Purchase - Research that starts on a smartphone, but is followed up by a purchase on another device, such as a desktop

Mobile Commerce - Purchases made directly from the mobile device

calculatorwebinarPosted by Fab Dolan, Product Marketing Manager, Google Canada

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