Official Canada Blog
News and notes from Google Canada
#PrayWithMe: Connect online with your faith community
Wednesday, April 8, 2020
This week, millions of Canadians will celebrate Passover and Easter. And in the coming weeks, many more will observe Ramadan. This year, these important religious holidays will feel very different, as faith organizations all over the world look for new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.
During these difficult times, it’s important for us to continue to connect with each other and feel part of our wider communities, even from home.
While some faith organizations have used digital tools to connect with their congregations for many years, this year’s broadly mandated orders to stay home will make it essential for communities, families and individuals to find new ways of coming together, online.
The shift has already begun. Since the start of March, the combined subscribers of all
Vatican News channels
has more than doubled.
To assist faith organizations everywhere who are new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our
Playlist
and
Help Centre
for best practices, or check out instructions for hosting a live stream event either from a
mobile device
or
desktop
.
For those who are marking Passover this week, synagogues are offering many ways to share and celebrate online.
Beth Torah Congregation
, based in Toronto, is live streaming seders and festival services throughout the week, as is
Shaarey Dezek Synagogue
in Winnipeg and the
City of David Messianic Synagogue
, also in Toronto.
For those celebrating Good Friday and Easter, churches are hosting live streams for their local congregations, including
The Archdiocese of Toronto
from St. Michael’s Cathedral Basilica,
The Anglican Church of Canada
,
St. George’s Anglican Church
in St. Catharine’s,
St. Mary’s Church
in Brampton,
St. Mary & St. Joseph Coptic Orthodox Church
in Richmond Hill,
Saint-Joseph Centre
in Saint-Césaire, Quebec and more.
The Vatican
will live stream all of its Holy Week services from St. Peter’s Basilica, including Easter Sunday mass at 11AM CET.
Renowned opera singer
Andrea Bocelli
will perform live at 7PM CET on Sunday, April 12 from Milan’s historic Duomo Cathedral, available exclusively on YouTube. The concert entitled, “Music For Hope,” will represent a message of love, healing and hope to Italy and the world. The Duomo, currently closed, will open its doors exceptionally for Andrea Bocelli who will be accompanied only by the cathedral organist, Emanuele Vianelli, playing one of world’s largest pipe organs.
Wishing faith communities across Canada safe and healthy holidays.
Posted by the YouTube Canada Team
Play Stadia Pro for free, starting today
Wednesday, April 8, 2020
We’re facing some of the most challenging times in recent memory. Keeping social distance is vital, but staying home for long periods can be difficult and feel isolating. Video games can be a valuable way to socialize with friends and family when you’re stuck at home, so we’re giving gamers in 14 countries free access to Stadia for two months. This is starting today and rolling out over the next 48 hours.
Anyone who signs up will get two free months of Stadia Pro with instant access to nine games, including GRID, Destiny 2: The Collection, and Thumper. You can purchase even more games on the store, which will remain yours to play even if you cancel your Stadia Pro subscription. If you’re already a paid Stadia Pro subscriber, we won’t charge you for the next two months. After that, Stadia Pro is $9.99 a month, but you can
opt out of your subscription
at any time.
If you’re new, playing on Stadia is simple:
Go to
Stadia.com
to sign up
Download the Stadia app on Android or iOS
Play on your laptop, desktop or Chrome OS tablet with your favorite (HID compliant) USB supported
controller or mouse and keyboard
Play over Wi-Fi on Pixel or many supported
Android phones
With increased demand due to more people at home during this time, we’re taking a responsible approach to internet traffic. For Stadia, we’ve always adjusted bandwidth use based on a variety of in-home and local internet factors. To reduce load on the internet further, we’re working toward a temporary feature that changes the default screen resolution from 4k to 1080p. The vast majority of people on a desktop or laptop won’t notice a significant drop in gameplay quality, but you can choose your
data usage options
in the Stadia app.
Like so many people around the world going through this crisis, our support team has been significantly impacted, and our customer support functions are not running at full capacity. Please use our automated
Help Center
and, as you give Stadia a try, check out these
helpful tips
for setting up your home environment. Many of you will be new to Stadia, so we’ve also posted a
Getting Started Walkthrough
.
Have fun, stay safe, and we look forward to playing with you on Stadia.
Posted by Phil Harrison, VP and GM, Stadia
Women at Google: Meet Sabrina Geremia
Monday, March 30, 2020
For Women's History Month, we're profiling some of the powerful, dynamic and creative Canadian women at Google.
As the Country Manager for Google Canada, Sabrina Geremia is a firm believer that technology, when thoughtfully applied, can be a bridge to building a better Canada. And as a champion of technology, she leads her teams to build programs aimed at helping Canadians and Canadian businesses (small and large) thrive in the digital economy.
Her focus this year is on helpfulness, and she’s been hard at work with her team to build helpful tools, products and features that lead to productivity, wellness and happiness. Whether it’s meeting with Canadian business leaders, advising nonprofits or mentoring, Sabrina is passionate about sharing her experience, and finding ways to propel Canada forward in the digital age.
Recently named "Woman of the Year" by
WCT
(Women in Communication Technology in Canada), it’s undeniable that Sabrina is not only paving the path forward, but continuing to inspire other women along the way.
How would you describe your job at a dinner party to people who don't work in tech?
I'm the Country Manager for a company whose mission is to organize the world's information and make it universally accessible and useful. Our goal is to help Canadians find and get things done in the moments that matter, help businesses drive economic impact, and grow digital skills in Canada.
The most exciting part about leading Google in Canada is that we have here at home, amazing people and teams who are innovating and creating products that are helpful for users across the globe.
Was there something specific that pushed you toward your career in tech?
When I was 11, my big brother surprised me at Christmas with an IBM PS@ model 50 computer. He said to me "you can play with this over the holidays" and walked out of the room. Now this was the 80s, and we’re talking first generation personal computing. The computer was enormous, weighed a ton, had a blinking cursor, and a floppy disk drive. I was both enthralled and intimidated. I unpacked it and started asking him questions like how to turn it on. Instead of coming to my rescue, he said "the plugs can only go into one place, you won't break it, figure it out". That lesson has stayed with me for over 30 years. I used this computer to write stories, play games, and eventually saved up enough to buy another computer. While I didn't go on to become a coder, I did have a University internship at Microsoft. My role there was to help explain their technology to their senior clients, and that’s the type of work I still do today.
What is the most challenging part of your job?
The speed of technological transformation is intense, and this makes my job challenging but also exciting. Every day I’m connecting with Canadian businesses to showcase the opportunities that technology can offer. And a big part of digital transformation is anchored in investing in digital skills.
What is your favourite part of the job?
Solving complex problems with amazing people in Canada and beyond. And I love seeing how our products are helping people across the globe, my family included! My kids for example, are learning how to play the trumpet with their Grandpa who lives in Wales, thanks to the Google Home Hub.
What is your secret power that makes you successful?
I’m innately curious and an ‘always on learner’. Whether it’s brushing up on my technical skills or finding best practices from other parts of the world or learning from other amazing leaders, I like understanding how things work. In my job it’s like putting together a puzzle of a landscape that keeps evolving. In my 14 years at Google there’s never been a day where I haven’t learned something new.
Speaking of Canadian businesses - are there any businesses that inspire you?
I’m inspired to see how small businesses in Canada are thinking beyond our borders and expanding their businesses abroad. A great example of this is
Peace by Chocolate
. Originally from Syria, the Hadhad family came to Nova Scotia and re-built their family-run chocolate business. It’s now become a symbol of international peace and purchased by customers all across the globe.
What inspires you in your career?
The people I work with, inside and outside of Google, inspire me every day. I recently attended a graduation for Grow with Google’s
IT Support Professional Certificate Program
at the Toronto Public Library. I'm a big believer in the power of education, and by growing your digital skills so many more doors will open. Connecting with the graduates about their new skills and their career aspirations was extremely rewarding.
Tell us about a project that you're proud of!
Investing in digital skills for Canadians was one of the first things I wanted to do when I took this job. So I’m extremely proud of our
Grow with Google program
, which includes free training, tools and events for Canadians to grow their skills, career or business. Over the past few years we’ve gone to different cities across Canada and trained thousands of learners.
What advice would you give to women pursuing a career in technology?
Make digital skills a super power, no matter what industry you work in.
Women at Google: Meet Nicola Yap
Monday, March 23, 2020
For Women's History Month, we're profiling some of the powerful, dynamic and creative Canadian women at Google.
How would you describe your job at a dinner party to people who don't work in tech?
I like to call myself an information untangler, but my official title is Technical Writer! Technical writers create documentation to clearly explain complex or technical information. A few examples of this are hardware manuals, instructions for medical equipment, or help for online banking software. At Google, I write documentation for software developers and other IT professionals who use Google Cloud software.
Was there something specific that pushed you toward your career in tech?
At an early age, my dad introduced me to computers, and it instantly fueled a passion for exploring and problem solving. When I started taking tech writing courses, I quickly realized it was a good fit for me. Instead of doing a summer internship in translation, my professor suggested that I try one in tech writing. While it was a new territory, I ended up loving it. It was so positive that I ended up staying part-time with the company as an intern for two more semesters, while I finished my degree and the rest of the technical writing program. My real-world experience cemented my decision to stay in tech writing.
What is the most challenging part of your job?
The projects I work on span multiple product teams, and support both internal and external users which means there are a lot of stakeholders. To ensure customers are successful with our products, I collaborate across these teams so that we can work together to resolve inconsistencies, ambiguity, and differences in view.
What is your favourite part of the job?
I love technology, and I love to teach. Technical writing has combined my two loves, and challenges me every day to simplify technology and complex systems to make them easy to understand, and fun to use.
What is your secret power that makes you successful?
My desire to constantly seek more. I'm always looking for ways to make new connections between people and ideas so that we can build great things together.
What advice would you give to women pursuing a career in technology?
Consider everything you can bring to the table and not just the specific subjects you learned in school.
I remember being frustrated with a programming class in high school and being disheartened because it didn't match the joy I felt exploring my computer at home. So I never considered software as a career path. Then in university, I stumbled across technical writing when I saw that it was a requirement for my translation degree. Discovering the tech writing program was a turning point for me, and helped me realize that there are so many different ways to contribute to technology that you may not have considered. Asking questions and exploring can lead to a career path you may not have known exists!
What inspires you in your career?
I am truly inspired by the amazing people I get to work with every day. And I'm excited about the many opportunities we have to help reach and mentor the next generation considering careers in tech.
Is there someone that inspires you?
Two things come to mind when you ask this question. The first is my cousin. Simply put, she’s one of those people that is always positive and open to new experiences. She goes outside of her comfort zone, tries new things, and is open to learning. I love to think of her as someone who never lost the curiosity we all have as a child and that’s an amazing quality. Her openness and way of thinking inspires me.
The second thing is an experience. In 2012, I had some personal things going on, I was in a role that I was frustrated with and I really needed inspiration. At the same time, my husband had friends that were looking at starting a PyCon conference in Canada. I joined the board for the inaugural conference. At a time when I really needed to be inspired and needed an outlet, the enthusiasm and dedication of the PyCon Canada organizers got me excited again. It gave me strength and I was enthusiastic about building something to support the developer community in Canada.
Tell us about a project that you're proud of!
I’m passionate about helping people to work productively and be at their best. When you join Google and go through orientation, many of the roles offer role-specific training. However, technical writers didn’t have this personalized experience. Each team did their own writer onboarding, which created an inconsistent experience and longer ramp up times for some writers. I saw an opportunity in my first few months to make a change. I gathered some like-minded colleagues and we developed training that we now deliver to incoming writers.
Women at Google: Meet Natacha Mainville
Monday, March 16, 2020
For Women's History Month, we're profiling some of the powerful, dynamic and creative Canadian women at Google.
For Natacha Mainville, innovation is in her DNA. Coming from a family of engineers, she’s always been enthused by problem-solving and critical thinking. She’s harnessed these qualities into a rewarding career in artificial intelligence.
Throughout her career, she’s led the charge on transformational programs. She touts these experiences as monumental moments that have helped her to identify ways to adapt work environments so that women can grow to their fullest potential.
She credits her success and desire to help women reach their full potential, to her work and home life. When I ask her what brunch is like at her home, she admits that she’s often amazed when she hears her 8-year old twin girls use words like “neural networks” and “deep learning” - something that naturally happens when both your parents work in AI! To Natacha, it’s two more reasons to keep breaking barriers for women in tech.
How would you describe your job at a dinner party to people who don't work in tech?
I would start by polling the table (polling - a research instinct!) to know how many people have heard of artificial intelligence (AI). If there’s some recognition around the room, I would say I work with a team of brilliant AI researchers and engineers to push the boundaries of science.
But - if I’m met with many blank stares, I might instead say that I’m part of a global research team called Google Brain, that’s focused on research within the artificial intelligence space. Our goal is to improve people’s lives, and we empower researchers with the freedom to do ambitious, fundamental, and open machine learning research at Google. We foster strong connections and collaborations with academia, and explore research in various areas from visual understanding to arts to natural language understanding.
Was there something specific that pushed you toward your career in tech?
I grew up in a family of engineers - my dad and brother are both computer engineers. I also married an engineer! Seeing this field up close at home made it easier for me to consider a career in tech. I originally chose to focus in computer engineering because it’s what I was exposed to, but I later found where I could better fit and uniquely add value.
You mentioned that seeing a career path at home helped you to choose yours. How important do you think that is for young girls?
I think it is imperative for girls to see and know role models in the tech space in order to visualize that career opportunity. My passion is finding ways to introduce young children to careers in STEM, and consider the field as an option. In my previous work before Google I was the CIO at TandemLaunch inc., a deep tech startup incubator and was inspired to co-found a startup called Young Ladies in Tech. Our mission was to introduce girls to tech roles like software engineer, mechanical engineer, AI engineer and robotics. I still remember meeting a young girl who was 11 years old, who told me that her councillor suggested she pursue a career in teaching because she was a girl. After seeing our videos on different roles in tech, she asked me if it was too late for her. To her and to everyone - it is never too late to explore a career in tech and challenge yourself.
What do you want to see more of, when it comes to getting girls into STEM?
I think continuing to create avenues and opportunities for young girls to see and explore a career in tech and AI. An exciting project I’m currently working on is a collaboration with Curium to launch an
AI Hub for youth.
Working with experts in the field, we created fun and engaging videos that talk about AI in relatable ways for youth. The hub also includes worksheets for educators and is now live in schools in Quebec. We’re currently working on creating an English version so that we can educate and raise AI awareness in classrooms coast to coast. Stay tuned for more!
Let’s talk about AI. Is AI the next big thing?
We interact with AI in so many different ways regularly, people don’t even realize it. Something as simple as receiving suggested language while you’re typing emails is AI in action!
For me what’s most exciting is seeing how AI is producing significant breakthroughs that are solving some of the world’s greatest challenges. We recently released research around using AI to
improve breast cancer screening
. That’s only one example of the ways in which AI research will impact this generation!
What is the most challenging part of your job?
When the Google Brain team started, it was growing exponentially every year, and expanding across the globe. We now have 12 locations around the world, and a key part of my role is to build bridges and make sure our teams are collaborating effectively to maximize our impact. When you consider different languages, time zones, interests and projects, this can be tough! But it’s a challenge I enjoy every day, and the stronger our community becomes, the better our collaboration and research outputs will be.
What is the most rewarding part of your job?
My job is AWESOME. I love being able to help our researchers and engineers consider new ways to apply their research, or grow their research agenda and teams. Not to mention, I get to work with some of the most brilliant scientists in the world, including Canadians Samy Bengio and Hugo Larochelle.
What is your secret power that makes you successful?
I think emotional intelligence and operational experience at scale are huge strengths of mine. I work on a team of highly skilled technical experts and scientists, so bringing a strategic approach to the team’s operations and growth, as well as empathy when navigating different research priorities and the people leading them is critical. Something as simple as offering praise, understanding different strengths of different team members, or enhancing communication to favour collaboration can create a stronger work culture.
What's one of the best pieces of advice you've ever gotten?
Undoubtedly the best advice I’ve gotten is ‘who you work for matters’.
Make sure that you have a manager who inspires you, helps you grow, and advocates for you and your work. This can make a world of a difference to your growth, as well as your success. When interviewing for a new role, remember it is a two way interview. The organization is assessing you, but you should also be assessing to see if this organization is the right place for you. Don’t be afraid to ask a lot of questions to determine if you align to the organization’s culture and values and if it’s a place that will inspire you to do your best work.
Women at Google: Meet Nicole Bell
Thursday, March 12, 2020
For Women's History Month, we're profiling some of the powerful, dynamic and creative Canadian women at Google.
Nicole Bell is paving the way for women in communications. She holds a global role in communications for YouTube. As a talented leader and expert communicator, she’s aware of the opportunity she has to pay it forward and help propel other women’s success. And that’s just what she’s doing - giving women the tools to break barriers and have difficult conversations.
As she advocates for the next generation of communication practitioners, she’s also showing her daughter that you can define your own success. When I ask her what she wants her daughter to know as she thinks about her future in the workforce, it’s simple: find a career that allows you to be yourself and lean into your strengths, and success will follow.
How would you describe your job at a dinner party to people who don't work in tech?
I’m part of YouTube’s global PR team, telling the incredible and inspiring stories of the vast array of people around the world who earn their living making YouTube videos. My goal is to help nurture the creative ecosystem and show people around the world that YouTube is a home for them, no matter their experience or background.
How did you find your career path to Communications?
It was pure luck. Growing up, I always thought I wanted to be a lawyer or a judge. I always assumed I’d go to law school, but after graduating (with a degree in English and Political Science), I decided to take some time off before grad school. Naturally, I started to apply for jobs including an office admin role. I remember the HR specialist thought I’d be a better for a corporate communications role, and so I accepted it and never looked back.
What is the most challenging part of your job?
Helping people understand that making videos on YouTube isn’t just a hobby, it’s a real career. But it’s also a highlight of my role, because I get to interact with YouTube Creators big and small and get to showcase their success.
You undeniably have one of the coolest jobs! I mean who else can say they browse YouTube as a part of their job? Are there any women on YouTube that inspire you?
Yes, there are so many!
The first Creator is
Aysha Harun
. I met her when she was in university and was just starting her YouTube channel as a way to express herself creatively. As a black Muslim woman, Aysha didn’t see herself represented in the traditional beauty industry and so she turned to YouTube to change that norm. I’ve loved getting to watch Aysha grow and evolve over the years, but what I admire the most is her ability to simply be herself, and her success followed.
Next up, is the trio of women behind
How to Cake It.
While everyone might recognize Yolanda Gampp as the face of the channel, Connie Cantardi and Jocelyn Mercer are the two other amazing women behind the brand. These three business women have expanded their company to now include a line of products and cookbooks! They’re also strong women business owners who have grown tremendously and now employ other women.
What is the most rewarding part of your job?
There is something so rewarding in seeing anyone from any walk of life find a home for themselves within the YouTube community. Sometimes that takes empowering a group of people or even just one person, to see their careers within this medium. The magical thing about Creators is that they not only inspire us to think differently but they inspire the entire community at large.
What is your secret power that makes you successful?
I try to live by the mantra of being "happy to be here, easy to work with". When people want to work with you, you can make magic happen! Being open, honest, interested, passionate and listening to my colleagues, YouTube creators, members of the broader entertainment industry, I grow each and every day. This helps me stay focused and locked in, year in and year out.
What advice would you give to women pursuing a career in technology?
Not just in technology, but in any industry - ask for more money. Even if you think you're ok with what's being offered, ask for more. As women, we all need to work on flexing the muscle of negotiation! You might not get what you ask for, but we need to stop being afraid to ask.
I love that! Too often women are accepting the initial offer, even when we know our value is more. But this topic can be tough to navigate, what advice do you have for someone breaching this conversation for the first time?
This is an area where women can really help each other. Be a confidant, a source of truth. Previously in my career, I’ve been told not to discuss salaries and I think this does women a disservice. How are you supposed to know if you’re being fairly compensated if you don’t have any insight into the spectrum of compensation? And because of this, I’ve tried to be very open about my pay history to help other women determine fair compensation.
It’s also really important to understand that you need to show why you’re worth what you’re asking for. Do your homework, go into the conversation with facts on how you’ve impacted the business. It’s harder to dispute compensation when you’re showing your direct impact on the business.
Was there something specific that pushed you toward your career in tech?
I’ve been really fortunate to be exposed to a number of industries through my work at various PR agencies including working on Google (before joining internally). What I love the most about working in tech, is that as communicators, we’re tasked with taking things that are often difficult to understand and need to find a way of storytelling to a broader audience, making it digestible.
What inspires you in your career?
The people I work with! Not only the people on my team and in my office, but folks across YouTube and Google. We’re so lucky to get to work with such a diverse group of people from near and far, who have accomplished backgrounds and push me to be better every day.
Having worked with you I can say you inspire a lot of people, myself included! So I want to know, who inspires you?
There are a lot of women (and men) that inspire me, I’m really lucky to have close friends that I really admire and Dr. Laurie Petrou is definitely someone that stands out. She’s a professor at Ryerson University, a novelist and mother to two busy boys. But as crazy busy as her life gets, her ability to stay self-motivated impresses me. I think it’s often easy to use life and being busy as an excuse, but not for Laurie. The woman writes and edits her novels from the bus, the sidelines of a soccer game, anywhere that she can grab a few minutes. Her drive is incredibly inspiring.
Tell us about a project that you're proud of
FarmTube! This is exactly what it sounds like - the community of farming and agriculture channels that has sprung up on YouTube. We have a team at YouTube that follows new trends as they arise, and the rapid popularity of FarmTube has been a major theme over the past year, all over the world.
I love FarmTube because it’s helping to bridge the distance between city and country, allowing people worldwide to understand the work that goes into farming. Some channels focus on providing a slice of life on the farm, others teach how to raise crops and livestock or fix machinery, and some take you on a journey of starting a farm from scratch. One of my favourite farming Creators is
Sandi Brock
, who is a sheep farmer from Ontario.
International Women’s Day spotlight on 6 Canadian YouTube creators
Sunday, March 8, 2020
We’re lucky to have so many amazing women YouTube creators on our platform who offer a diversity of perspectives that you can’t find anywhere else.
On International Women’s Day, we want to shout out some of the Canadian YouTubers who inspire us each and every day with their creative and entrepreneurial spirit. They’re making a positive difference in the world and embracing success on their own terms.
The Sorry Girls
Becky Wright and Kelsey MacDermaid, a.k.a. The Sorry Girls, are two Canadian YouTube entrepreneurs who have paved the way for other women creators in the DIY space. With millions of subscribers and billions of views, their lifestyle content educates and empowers young women to ‘do-it-themselves’, whether that’s making a tool purchase or renovating an apartment on a budget.
What are you most proud of from your work on YouTube ? (Kelsey)
There are honestly so many things that make me proud when I take a step back and look at my YouTube career. But here are just a few: being able to employ recent graduates and foster talent, challenging myself and testing my comfort zone, and being able to have a sustainable career on YouTube for a whole decade.
Who is another female entrepreneur that inspires you? (Kelsey)
The first person that comes to my mind is
Rachel Metz
, she’s a power tool queen and truly just doesn’t care what anyone else thinks. It’s inspiring.
What is one important lesson learned from being a YouTube entrepreneur? (Becky)
One of the best lessons we've learned, that continues to guide us, is to "stay true to who we are". I think it's our authentic passion for what we do that keeps people engaged in our content and acts as a great compass to rely on when making decisions. If the ideas and goals are something we're excited about, regardless of trends, viewers will notice and we'll usually find success!
What is one piece of advice you'd want to give to other female YouTube entrepreneurs? (Becky)
There is a space for you! Whether you think you're not the right "demographic" for the type of content you want to make, or think that topic may already be too saturated, there is always a unique spin waiting to be told and your voice needs to be heard!
Aysha Harun
After years of dabbling with beauty products, Aysha Harun created her YouTube channel as a way to try out her favourite beauty and fashion looks. Her channel has an incredibly passionate and loyal following, and it’s no surprise why -- with her fresh content and soft glam looks, Aysha acts a voice for an audience of women who don’t often see themselves reflected in traditional beauty publications.
What are you most proud of from your work on YouTube?
I am most proud of the impact I've been able to make in social media as a visibly Black Muslim Woman. Being able to inspire a very underrepresented group of women to go after their passion and succeed is and always has been my number one goal.
What is one important lesson learned from being a YouTube entrepreneur?
INVEST IN YOURSELF FIRST!! No one will be willing to invest in you if you don't believe in yourself enough to invest in factors that will help you grow on the platform (ie. equipment, conferences, software, product etc.).
What is one piece of advice you'd want to give to other female YouTube entrepreneurs?
Support one another. Collaboration over competition is KEY! You can learn so much from other women and in return you'll both be able to grow and succeed.
Who is another women YouTube creator that inspires you?
Jackie Aina
inspires me on the daily. Seeing what she's created for herself as a black female YouTuber inspires me to grind harder. Plus she's incredibly supportive of my content as well and it's refreshing to see someone so successful want to bring others along with her!
WITHWENDY
WITHWENDY all began in 2010, when Wendy uploaded a YouTube sewing tutorial while completing her business and chemical engineering degrees. Now she inspires over 900,000 subscribers to make their own clothing and discover their style.
What are you most proud of from your work on YouTube?
I love one of
my recent videos
, which got some really positive audience feedback, where I made four different statement red carpet accessories, complete with a photoshoot and dress rentals from a local business. This video represents a lot of growth for me. I’m creating honest content for my audience about the ups and downs of DIY, instead of trying to present my DIY's in a clean and streamlined style. To me, transparency and human adventure is something I've always loved about YouTube and I'm proud to inspire others through my videos.
What is one piece of advice you'd want to give to other female YouTube entrepreneurs?
There are people out there ready to love you as their online gal pal or big sister, let's make YouTube a great place for us all to hang out and blossom.
Who is another woman YouTube creator that inspires you?
There are so many amazing women on YouTube! Lately it's been Claire from
Bon Appétit
- I love watching her facial expressions as she gets ideas, makes mistakes, and triumphs. She inspires me to embrace the creative process as much as the end result.
Sheepishly Me
Sandi Brock is a farmer...a sheep farmer to be more specific. On her channel Sheepishly Me, she offers candid insights on her day-to-day exploits as a farmer in Ontario, from shipping fails to sheep chores. Sandi is a shining example of the growing community of farming creators on YouTube who are educating the next generation on the ins and outs of the industry.
What is one piece of advice you'd want to give to other female YouTube entrepreneurs?
Never give up, treat YouTube as a business, and do not feel shame when others may turn on you. Know your why and your audience, and communicate with that audience as much as possible. And ask your audience how you can help them, how you can add value to their lives.
Who is another woman YouTube creator that inspires you?
I watch YouTube for two things: to learn and to be entertained. The two women who have drastically helped me on my YouTube journey are
Sunny Lenarduzzi
, and more recently
Vanessa Lau
. But for entertainment, my editing style hero is
Emma Chamberlain
. And
Colleen Ballinger
is the one person I feel connected to on a human level… like a long lost friend I would love to grab a coffee with.
Simply Nailogical
If you love nail polish, then chances are you’re already familiar with our next creator, Cristine Rotenberg. With over seven million subscribers, her channel, Simply Nailogical is one of the top nail art channels on YouTube. Cristine is an entrepreneur with a capital 'E": she recently launched her own nail polish line,
Holo Taco
, bringing delightful holographic colours to her fans in Canada and around the globe.
What is one piece of advice you’d want to give to other female YouTube entrepreneurs?
Don’t let your audience or other people’s perception of your ‘brand’ define you or box you into a single persona. Just because you might make lighthearted comedy videos for entertainment doesn’t mean you aren’t capable of having serious conversations or meaningful thoughts on social issues. You can be both the content you choose to put out and more behind the scenes. Acknowledging that no one else should impose rigid boundaries on your skills and abilities early on will help you navigate through sometimes tough online criticism. Your content can and should change over time as your interests, passions and what you want to share with the world shifts.
Who is another woman YouTube creator that inspires you?
Although she may be 13 years younger than me,
Joanna Ceddia
inspires me. She shares her experience as a student in university in a way that is endearing, entertaining, and with a touch of comedic apathy about the workload while still offering an underlying message about the importance of education for young people. Creators like Joanna show young people, especially young women, how to have fun, be yourself and not be afraid to be a little silly while also dealing with the very real pressures of school as a young adult and taking your future seriously.
Molly Burke
The inspiring Molly Burke is a 25 year old blind beauty vlogger and motivational speaker from Ontario. Her career in public speaking started at the age of five when she became an ambassador for the Foundation Fighting Blindness, following her diagnosis of Retinitis Pigmentosa, a degenerative eye disease. Today, Molly Burke has dedicated her life to sharing her message and inspiring audiences with videos that range from beauty and fashion tutorials to stories about her life and navigating the world as someone who is blind.
What are you most proud of from your work on YouTube?
I’m proud of the awareness I’ve raised, the important conversations I’ve helped start, the people I’ve impacted, and the change I’ve helped create.
What is one important lesson learned from being a YouTube entrepreneur?
You can’t do it alone and it’s okay to rely on others for support in areas where you have “pain points” such as business decisions, editing, or scheduling.
What is one piece of advice you'd want to give to other female YouTube entrepreneurs?
Reach out to your community and ask for support, and support them in return. Be authentic, get involved, and remember that practice makes perfect and everyone starts at the same place - ground zero. One thing I wish I had done and recommend others try is filming a few videos and editing them to get comfortable in front of the camera and get your style and flow down before you make and post your first “real” YouTube video. I feel like this tip could potentially lessen the embarrassment of your first few videos years down the line!
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