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Google Canada’s #YearInSearch: 2017
Wednesday, December 13, 2017
In 2017, Canadians searched “How” questions more than ever. In March, we asked
How to make slime
...and in April we asked “How to take slime out of the carpet?” We came together to witness a
celestial natural wonder
and asked
How do you make solar eclipse glasses?
...And the following day (some of us) asked:
Why do my eyes hurt?
Today, we’re launching
Google Canada’s 17th annual Year in Search
, taking a look back at the newsmakers, defining moments and, yes, those burning questions that captured our attention as
global citizens
,
neighbours
and
fans
.
From
What does Despacito mean?
(adverb: To move slowly)
to figuring out whether the
Instant Pot
, invented in Ottawa, is everything it’s
crocked
up to be, our relationship with the Search bar is more intimate and more immediate than ever before - in fact, searches for “
near me
” reached an all time high in 2017. The Year in Search is Google’s annual analysis of trillions of searches performed globally throughout the year. The results include everything from top trending people, sports, music, politics, news and more.
Canadians came together in 2017 searching to learn, to grow and to understand. We asked tough questions like
How do wildfires start?
;
What Kind of cancer did Gord Downie have?
; and
Why are flags at half mast
? And we searched for protests and movements like
Why are women marching?
and #metoo. Canadians remembered past icons and searched for futures ones like
Meghan Markle
and
Denis Shapavalov
.
It was a year of quirks (
how long is a giraffe pregnant
), firsts (
Canada’s first visible minority elected as a federal party leader
) and
Wonder
. So, before we turn the collective page on 2017, take a moment to look back at the year that was through the lens of Google’s
Year in Search
.
See you in 2018… and, until then, Search on!
Posted by Alexandra Hunnings, Google Canada Trends Expert
Hit that Despacito, Canada - It’s YouTube Rewind!
Wednesday, December 6, 2017
It’s that time again, to jump into the wayback machine for #YouTube Rewind - our annual look back at the year that was through the lens of YouTube.
This year Canadians headed to YouTube to gasp as a
sea lion got a bit too frisky,
to giggle as a
toddler stole popcorn from Prince Harry
, and to fall in love with
falling in love
. We gathered to watch as
April the Giraffe gave birth to her baby
, Tajiri, live in front of an audience of 1.2 million, setting a new record for the most popular livestream on YouTube. And we held our breath as a
moose and a wolf squared off in a Northern Ontario lake
.
From
Eminem’s blistering political cypher
at the BET Awards to some perfectly executed
ping pong trick shots
, these were the moments that had us watching, clicking and sharing.
Canada’s Top Trending Videos of 2017
Sea lion drags girl into Steveston waters
Eminem Rips Donald Trump in BET Hip Hop Awards Freestyle Cypher
Animal Adventure Park Giraffe Cam
Ping Pong Trick Shots 3 | Dude Perfect
Northern Ontario Moose vs Wolf
Woman interrupted during BBC interview
Sneaky toddler steals Prince Harry’s popcorn
In a Heartbeat - Animated Short Film
$1 donut vs. $100 donut
France 24 en direct - 24 hour livestream news channel
2017 also saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee's massive global hit. Despacito sits at the top of 2017's top music video list -- not just as the most-viewed music video for year, but as the most viewed YouTube video of all time with 4.4 billion views.
Justin Bieber set new records this year - his remix of Despacito, along with his appearance on DJ Khaled’s I’m The One mean that the Biebs can now lay claim to 4 videos that have broken the one billion view threshold. Taylor Swift’s Look What You Made Me Do set the all-time record for most views in the first 24 hours, earning 43.2 million views in its first day. Among the top ten debuts in YouTube history, seven were released in 2017.
Canada’s Top Music Videos of 2017
Luis Fonsi - Despacito ft. Daddy Yankee
Ed Sheeran - Shape of You [Official Video]
DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne - I’m the One
Bruno Mars - That’s What I Like
Kendrick Lamar - HUMBLE.
Taylor Swift - Look What You Made Me Do
The Weeknd - Reminder
Zedd & Alessia Cara - Stay (Lyric Video)
Cardi B - Bodak Yellow
Shawn Mendes - There’s Nothing Holdin’ Me Back
When it came to movies, we saw studios get even more creative with their pre-marketing campaigns, with both Thor: Ragnorok and Deadpool 2 releasing a series of short films on YouTube that played up their comedic main characters. But as we wait for the release of the next instalment of Star Wars on December 15, the teaser trailer for this highly anticipated film claims the top spot in this year’s ranking.
Canada’s Top Movie Trailers of 2017
Star Wars: The Last Jedi Official Teaser
IT - Official Teaser Trailer
Thor: Ragnarok Teaser Trailer
Black Panther Teaser Trailer
DEADPOOL 2 Teaser Trailer (2018)
JUSTICE LEAGUE - Official Trailer 1
THE BOSS BABY “Diapers” Trailer Tease (Animation, 2017)
THE EMOJI MOVIE Trailer 1 - 3 (2017)
BLADE RUNNER 2049 - Official Trailer
SPIDER-MAN: HOMECOMING - Official Trailer #2
YouTube has also changed the game when it comes to ads - in the past five years, ads have gon
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