Official Canada Blog
News and notes from Google Canada
The 90s are back...With a Twist! Google Canada’s Back To School Trends
Thursday, August 24, 2017
I won’t tell you my age, but I will tell you that I was
very
aware of what was happening in the 90s.
And it was awesome.
Now I’m a mom, with a young daughter heading back to school and my focus is: How can we, as a family, make this as painless as possible. Like many Canadians, I’m turning to my phone and to
Google Search
to get a head start on shopping. With all those searches underway, we now have a good idea of what’s trending for parents and students.
The list of what’s hot for Back to School 2017 fashion looks a lot like my wish list back in the 90s -
overalls
,
hoodies
,
crop tops
and
flannel shirts
are all rising in search interest.
Gucci
has set the tone for multiple fashion trends over the past few seasons, and that influence continues, with rising search interest for
Gucci belts, sunglasses and slides
.
Two ultimate 90s accessories are also back in a big way - the much-maligned
fanny pack
is cool again, and searches for
Birkenstocks
are at an all-time high. Interestingly, we see a big uptick in searches for
“vegan” and “plastic” Birkenstocks
.
And when it comes to back-to-school searches...
Top searched backpack color in the past week, Canada:
Black
Pink
Blue
White
Red
Top searched school supplies in the past week, Canada:
Backpack
Calculator
Pencil
Glue
Pens
Trending questions on school in the past week, Canada:
Where can I buy school workbooks?
How to do cute hairstyles for middle school?
What day does school start?
When do the kids go back to school?
What school will my child attend?
Trending questions on back to school in the past week, Canada:
When do back to school sales start in Canada?
When is back to school?
When does school start?
Why do school supplies cost so much?
How to decorate your locker?
Trending questions on “where to buy” and school in the past week, Canada:
Where to buy school uniforms near me?
Where to buy cute school supplies?
Where to buy uniforms for Catholic school?
Where to buy school bags?
Where to buy school backpacks?
Wishing you and yours a scrunchy-filled stress-free back-to-school shop!
Nicole Bell is a Canadian Googler, Mom and member of the Communications & Public Affairs team
Introducing Hands-Free Calling & multiple user support on Google Home
Wednesday, August 16, 2017
Canadians, get ready for an even more personalized experience with your Google Assistant -- we’re starting to roll out support for multiple users and Hands-Free Calling on Google Home in English today, with French coming soon.
The more users, the merrier.
Now, when you ask your Google Assistant for help, it can distinguish your voice from your partners or roommates. You’ll be able to hear your own personal playlists, your own commute time, your own schedule and more. You’re able to add up to six people on your Google Home.
To get started, first make sure that you have
the latest Google Home app
. Then, look for a card that says ”multi-user is available” when you open the app. If you don’t see a card, click on the icon in the top right to see all of your connected devices. Once you see your Google Home in the list, select “Link your account.” From there, you'll teach your Assistant to understand it’s you, not your partner, family member or roommate—and vice versa, based on who’s speaking. For certain features, like personalized music and commute, you’ll also need to set up your preferences within the app.
You used to call me on my cell phone...
Hi, hello, hey, howdy … no matter how you start a call, your Google Assistant is ready to help! You can already ask your Assistant on your phone to make a call and soon, you'll be able to do the same on Google Home—hands-free—in the U.S. and Canada. Call anyone (at home, on mobile or at work).* It’s easy to use. ☎🎉
Busy in the kitchen and in need of help? Just say “Ok Google, call Dad” to ask about that one last ingredient you always seem to forget (salt? baking powder? who knows!). Because the Assistant on Google Home now recognizes your voice, you’ll reach your dad instead of just any dad!
In addition to Dad, you can also make calls to your own personal contacts, as well as millions of businesses across Canada and the U.S..* Calling the bakery around the corner, ordering flowers from the nearest florist, and wishing grandma a happy birthday, are now as easy as “Hey Google.”
To get started, say “Hey Google, call...” and calls will be made over your Wi-Fi connection. The recipient will see “Unknown” or “No Caller ID”. By the end of the year, we'll make it possible for your own mobile number to be displayed.
So go call your dad, grandma, the bakery, local florist…whomever you’d like! It’s easier than ever.
Learn more about Hands-Free Calling
here
, and multiple user support
here
.
*Google Home by default can call businesses and your
Google Contacts
. Learn more at our
Help Centre
about how your other contacts stored on your phone can also be used on Google Home. Calls to 911, premium rate numbers as well as international numbers are not supported.
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