Official Google Canada Blog

Our Shared Responsibility: YouTube’s response to the Government’s proposal to address harmful content online

Friday, November 5, 2021

The Government of Canada is drafting legislation to address “Harmful Content Online” and we are committed to helping them achieve that objective. Everyone deserves to feel safe online. At YouTube we feel a deep responsibility to keep our users safe and remove content that violates our policies. Part of that responsibility includes working together with governments and other stakeholders to get regulatory frameworks right.

It has been encouraging to see so many voices contribute to the government’s consultation, and transparency around this issue is incredibly important. That's why, like so many others, we are taking the step of publicly releasing our submission made to the Government of Canada. You can read our entire submission here.

YouTube has existing, robust policies in place for content hosted on our platform, including prohibitions on hate speech, terrorist content, nudity, harassment and incitement to violence. Through the Global Internet Forum to Combat Terrorism (GIFCT) and the Technology Coalition we work closely with government partners around the world to tackle illegal content online. We understand the calls for increased transparency and it is why we publish quarterly reports of how YouTube deals with content that violates our Community Guidelines. There are more than 20,000 people across YouTube and Google working to tackle abuse of our platforms and keep our users safe. You can read more about our approach to moderating content online here. We are committed to sharing our experiences and expertise to offer constructive recommendations to the Canadian government as it develops this new regime.

Our starting point is that we believe the same standards should apply to expression in online and offline environments. As currently drafted in the Government’s proposal, what is legal to say offline may not be permissible to share online. We believe it is critical that content regulated by the proposed framework be precisely defined and limited to illegal content in order to avoid undermining access to information; restricting the exchange of ideas and viewpoints that are necessary in a democratic society; and creating a legal framework that could be used to censor political speech in the future.

There are aspects of the Government’s proposal that could be vulnerable to abuse and lead to over removal of legitimate content. Some categories of content, such as defamation, are highly dependent on context and require nuanced decision making. We need to take the time to properly review and assess these types of content. The government’s proposal contains a provision that would require platforms to take down user-flagged content within 24 hours. YouTube receives hundreds of thousands of content flags on a daily basis. While many are good-faith attempts to flag problematic content, large numbers of them represent mere disagreement with views expressed in legitimate content or are inaccurate. As pointed out by Emily Laidlaw and Darryl Carmichael, from the University of Calgary’s Faculty of Law, user-submitted flags can be used as a tool to harass and infringe on the expression of others, and would “disproportionately impact marginalized, racialized and intersectional groups.” In other words, the proposal could harm the diverse voices we hope will thrive on YouTube.

We act rapidly in responding to user flags; however, it’s essential to strike the right balance between speed and accuracy. User flags are best utilized as “signals” of potentially violative content, rather than definitive statements of violations. In Q2 2021, 17.2M videos were flagged by users. In that same period, we removed over 6.2M videos for violating our Community Guidelines, and of those removed, 296,454 were first flagged by users.

We’re also strongly recommending that the legislation does not impose a requirement for proactive monitoring —a system where content is pre-emptively scanned for potentially offensive material before it can be posted. The European Union has already taken a strong stand against proactive monitoring. The EU Commission stated that requiring monitoring “could disproportionately limit users’ freedom of expression and freedom to receive information, and could burden service providers excessively and thus unduly interfere with their freedom to conduct a business.” Imposing proactive monitoring obligations could result in the suppression of lawful expression (potentially including content that is intended to educate and inform the public about societal challenges) and would be out of step with international democratic norms.

We appreciate the opportunity to share our submission with the Government and with Canadians. Many have voiced concerns with the proposal and while we share some of those concerns, we also believe that there is a path forward. We’re at the table, ready to work hand-in-hand with the government, civil society, and Canadians on this critical issue. We all deserve to feel and be safe online.

Posted by Jeanette Patell, Head of Canada Government Affairs & Public Policy at YouTube

Meet the Canadian Artists and Producers Joining the #YouTubeBlack Voices Music Class of 2022

Thursday, October 21, 2021

Earlier this year, we introduced the inaugural #YouTubeBlack Voices Fund Artist Class of 2021. In doing so, we had one goal: Amplify Black voices on YouTube. To accomplish this mission, we provided the participating artists with the following:

Dedicated partner support from YouTube
Seed funding invested into the development of their channels
The opportunity to participate in training and networking programs focused on production, fan engagement, and wellbeing

As we shared back in July, the inaugural class achieved incredible feats on our platform, far outperforming any expectations. From Mariah The Scientist’s exclusive live set in support of NIVA, to Rexx Life Raj, Joy Oladokun, and Tkay Maidza taking center stage at YouTube’s annual Brandcast event, and every success in between. We want to thank each and every one of these individuals for bringing so much energy and passion to the program and for sharing the power of their music with fans around the world.
As we celebrate the success of these artists, today we’re excited to grow and reaffirm our commitment to Black musical excellence by announcing the #YouTubeBlack Voices Music Class of 2022. Expanding on our commitment, this new Class will not only include songwriters and producers, but we are also expanding the cohort to include music creators from the UK and Canada.
The Class of 2022 includes one producer, and three artists from Canada, who help demonstrate the passion, energy and talent of Black music creators in our country. Joining the songwriter and producer cohort is Toronto-based music producer WondaGurl, whose credits already include hits from artists like Jay-Z, Drake and Rihanna. The musicians joining our artist cohort include rapper NorthSideBenji, from Brampton; Savannah Ré, an R&B singer from Toronto, and Liza, a singer-songwriter from Toronto.
These artists and producers will join 50 others as part of the #YouTubeBlack Voices Class of 2022. For the first time ever, they will have the opportunity to come together to co-write and collaborate.
We’re also honored to introduce Hip Hop ICON and the genre's most notable storyteller, Slick Rick, as the inaugural mentor member of the #YouTubeBlack Voices Artist Class of 2022. In this capacity, Slick Rick will play an additional role, sharing his wisdom and experience with fellow grant recipients within educational and networking programs for the class.
These artists, songwriters, and producers — from the United States, Brazil, Australia, South Africa, Nigeria, Uganda, and now, the United Kingdom and Canada — speak to the vastness of the pool of Black genius. Limitless in genre, identity, talent, innovation, and creativity, their voices and the music they make encapsulate the global experience of Black people–past, present, and future.
Please meet the the #YouTubeBlack Voices Music Class of 2022:
#YouTubeBlack Voices Artist Class of 2022

Azawi (Kampala, Uganda), Barkaa (Barkindji Nation, Western NSW), Blanco Brown (Atlanta, Georgia, United States), Bree Runway (East London, England, United Kingdom), Budjerah (Fingal Head, Australia), Cico P (Jacksonville, Texas, United States), Cimafunk (Pinar del Rio, Cuba), CKay (Anambra, Nigeria), Dijon (Ellicott City, Maryland, United States), Elaine (Pretoria, South Africa), EST Gee (Louisville, Kentucky, United States), Jonathan Ferr (Rio de Janeiro, Brazil), Jords (Croydon, England, United Kingdom), Kadhja Bonet (Long Beach, California, United States), Kamille (London, England, United Kingdom), Liniker (São Paulo, Brazil), Liza (Toronto, Canada), midwxst (Carmel, Indiana, United States), Monaleo (Houston, Texas, United States), Nija (Union City, New Jersey, United States), NorthSideBenji (Toronto, Canada), NSG (London, England, United Kingdom), Omah Lay (Port Harcourt, Nigeria), Rico Dalasam (São Paulo, Brazil), Savannah Ré (Toronto, Canada), Tai Verdes (Palos Verdes, Los Angeles, CA), Tamera (Kent, England), Tasha & Tracie (São Paulo, Brazil), Teezo Touchdown (Beaumont, Texas, United States), whiterosemoxie (Detroit, Michigan, United States) and one of the globes most legendary voices in hip hop, the legendary Slick Rick The Ruler (from The Bronx, New York United States).
For more information on the Artist Class, click here.
#YouTubeBlack Voices Songwriter & Producer Class of 2022

Cadenza (London, England, United Kingdom), Compass (North London, England, United Kingdom), Dallas Woods (Wyndham, West Australia, Australia), Dj Lag (Johannesburg, South Africa), Gloria Kaba (Irvington, New Jersey, United States), HARV (Kansas City, Missouri, United States), IamTash (Boston, Massachusetts, United States), Jay Versace (Pleasantville, New Jersey, United States), jetsonmade (Columbia, South Carolina, United States), Kobie Dee (South Sydney, Bidjigal Land, Australia), Léo Casa 1 (São Paulo, Brazil), Major League DJz (Johannesburg, South Africa), Mu540 (Praia Grande, São Paulo, Brazil), Nova Wav (Tallahassee, Florida / Atlanta, Georgia, United States), OG Parker (Atlanta, Georgia, United States), P.Priime (Lagos, Nigeria), RDD (Paulo Afonso, Bahia, Brazil), Rodriguinho (Bauru, São Paulo, Brazil), Telz (Lagos, Nigeria), Walshy Fire (Miami, Florida, United States), WondaGurl (Toronto, Canada), YAOB (Melbourne, Victoria, Australia)
For more information on the Songwriter & Producer Class, click here.

Personal meets powerful: Pixel 6 and Pixel 6 Pro are here

Tuesday, October 19, 2021

waitAndroid 12
Pixel 6 is an outstanding all-around phone and it starts at only $799. If you want all the advanced capabilities and upgraded finishes, Pixel 6 Pro is the right phone for you, starting at $1,179.
Powering the new Pixel lineup is Google Tensor, a mobile system on a chip designed specifically around Google’s industry-leading AI. Google Tensor enables entirely new capabilities for your smartphone, and makes Pixel 6 and 6 Pro more helpful and more personal.
Distinct design Pixel has a bold new design this year with a cohesive look across the software on the inside and the hardware on the outside. The first thing you’ll notice is the Camera Bar, giving the phone a clean, symmetrical design that puts the camera front-and-center.

Pixel 6 has a distinctive graphic and vibrant look.. The matte black metal band complements the expressive, versatile colour options. Pixel 6 Pro was inspired by the finishes you see in luxury jewelry and watches. It’s made with a polished metal unibody and transitions into gorgeous curved glass in colors that complement the metallic frames.
Speaking of color, Android 12 brings a full redesign to the OS, with Material You.
Android 12 on Pixel 6 Android 12 builds on the best features of Android so your phone can really be your phone: It can adapt to you, it’s secure by default and private by design. And Android 12 looks especially stunning on Pixel 6.

When you choose your wallpaper, your entire UI will update to reflect that choice. Everything will feel more responsive and smoother. At a Glance, which shows up on the home and lock screen, has a fresh new look and some new capabilities. Here, you’ll find what you need, right when you need it — like your boarding pass the day of your flight or stats from your current workout.
New Pixel, new camera Pixel 6 and Pixel 6 Pro have the most advanced cameras we’ve ever built. The entire camera experience is improved from the hardware to Pixel’s revolutionary computational photography.
Both Pixel 6 and Pixel 6 Pro have a new 1/1.3 inch sensor on the back. This primary sensor now captures up to 150% more light (compared to Pixel 5’s camera), meaning you’re going to get photos and videos with even greater detail and richer colour. Both phones also have completely new ultrawide lenses with larger sensors, so photos look great when you want to fit more in your shot.
Pixel 6 Pro also has an amazing telephoto lens with 4x optical zoom and up to 20x zoom with an improved version of Pixel’s Super Res Zoom. There’s also an upgraded ultrawide front camera that records 4K video. You can make use of that wider front camera in Snapchat’s new ultrawide selfie feature. Plus, for instant Snapchat access, the new Quick Tap to Snap feature is coming exclusively to Pixel 6 and 6 Pro later this year.
Magic Eraser makes distractions in your photos disappear, just like that. With a few taps in Google Photos, remove strangers and unwanted objects.

Motion Mode features options like Action Pan and Long Exposure, which bring movement to your shots. You can use Action Pan to take photos of your kids riding their scooter or landing crazy skateboarding tricks against a stylish blurred background. Or create beautiful long exposure shots where your subject is moving, like waterfalls or vibrant city scenes.

Another significant advancement in photography across Pixel and Google Photos is Real Tone. Going back decades, cameras have been designed to photograph light skin — a bias that’s crept into many of our modern digital imaging products and algorithms. Our teams have been working directly with photographers, cinematographers and colorists who are celebrated for their beautiful and accurate imagery of communities of colour. We asked them to test our cameras and editing tools and provide honest feedback, which helped make our camera and auto enhancement features more equitable.
Smarts and speech Pixel 6 and 6 Pro also have improved speech recognition and language understanding models, so it can make everyday tasks easier. For instance, you can now use your voice to quickly type, edit, and send messages with Assistant voice typing in Messages, Gmail and more. Let Google Assistant help with adding punctuation, making corrections, inserting emojis and sending your messages – hands-free.

Finally, Live Translate enables you to message with people in different languages, including English, French, German, Italian and a beta version in Japanese. It works by detecting whether a message in your chat apps, like WhatsApp or Snap, is different from your language, and if so, automatically offers you a translation. All of this detection and processing happens entirely on-device within Private Compute Core, so no data ever leaves the device, and it works even without network connectivity. With support for Interpreter mode, you’ll also be able to take turns translating what is said in up to 48 languages. Activate Assistant and say “Be my interpreter.”

One more thing: when you get an incoming call, just say “accept” or “decline” without having to use “Hey Google” every time by enabling Quick phrases. You can also “stop” and “snooze” alarms and timers! Get your hands on the new Pixel Pre-order Pixel 6 today, which starts at $799 and $1179 for the Pixel 6 Pro. You can preorder at gStore, Best Buy, Rogers, Telus, Glentel, Freedom and Amazon. The phones will be available on store shelves with all major Canadian carriers starting on October 28. We’re also launching a new collection of specially designed cases for Pixel 6, so you can protect your phone in style.
However you buy it, and whichever Pixel 6 you pick, we know you are going to love your new phone.
Posted by Brian Rakowski, VP, Product Management

Helping 600,000 Canadian businesses transform during the pandemic

Wednesday, October 13, 2021

Before COVID-19, making the transition to digital was aspirational for most business owners. When the pandemic upended all of our lives, it became essential. And now, for companies, it is existential. To explore how Google products helped Canadian workers and businesses in 2020, Google commissioned independent consultancy Public First to take a look.

How Public First calculates Google’s economic impact:

Leveraging methodology from previous Google impact reports from markets including Canada, the United States, and the United Kingdom, independent consultancy Public First used traditional economic modelling built upon third-party estimates of Google Canada’s market size and standard returns on investment (ROI) to measure the economic activity driven by Google’s core products, including Google Search, Google Ads, AdSense, Android and YouTube. You can see a fuller explanation of this methodology at https://googleimpactcanada.publicfirst.co/canada/#appendix

The new indoor, wired Nest Cam is available today

Tuesday, October 5, 2021

The new Nest Cam has 10 times more machine learning power than the previous generation, enhanced HDR video quality, and processes events on-device, which makes for more accurate and timely alerts. It can detect people, animals and vehicles, only sending you alerts for what matters most. We’ve also included three hours of event video history and the ability to create Activity Zones (which help the camera focus on the important places in your home). All of this works without the need for a subscription. Nest Cam also has local storage backup to help with reliability: If your Wi-Fi goes out, it will keep recording and upload your clips to the Google Home app when service returns.
Nest Cam is built specifically for the Google Home app, where you can view and control your camera anytime. You can choose which notifications you want to receive, set up Activity Zones and view your whole home history across your compatible devices, like displays, thermostats and new Nest Cams and Doorbell. A Nest Aware subscription expands your event video history to 30 days, and a Nest Aware Plus subscription provides 60 days of event video history and 10 days of continuous video history. Both subscriptions also come with Familiar Face detection to help your cameras identify people you know.
We designed this Nest Cam for the many ways you can use an indoor camera. To show you just how versatile it is, here’s how members of the Nest team are using it in their own homes.

Isabelle Olsson — Director, Design for HomeI installed my Nest Cam (in Sand with a wooden base) in my kids playroom. It naturally fits in with my wood shelving, and for the first time, I was comfortable installing a security camera in our most precious space. Being able to check in on my kids without interrupting their play is such a great, delightful experience.

Félix Senepin — Product Manager I have my Nest Cam set up in my living room so I can keep an eye on my dog when I'm out or in a different room. She finds the sofas to be quite comfy…even though she's not allowed on all of them. So I created Activity Zones on those sofas, and set up alerts for animal detection there. Whenever she decides to take a nap in the wrong spot, I can talk to her through the camera. I'm glad the cable it comes with is pretty long so I could put it high on a piece of furniture and get the whole room in the field of view.

Sung Bai — Industrial Design Manager I think about two things when I place an indoor, wired camera in my home: Is there an area that needs to be monitored and protected? And is there a place where the camera will fit naturally with everything else in the room? We have our Nest Cams in the office, living room and main bedroom. They’re on a shelf in the office, side table in the bedroom and we move the one in the living room around. The cameras all face doors or windows and handle backlighting well, so the video is always easy to view. Plus, we enabled Home & Away Routines so they turn off when we’re home.

JJ Nold — User Experience Design Manager We placed our Nest Cam in the entryway of our new home. We mainly use it to keep an eye on who is coming and going when we're away, but it's also a great way to keep track of what our three cats (Bacon, Mac and Cheddar) are up to.

George Hines — Software Engineer I’ve placed my Nest Cam in my favorite part of my home: It keeps a watchful eye on my "Evil Mad Scientist's lair" (aka, the garage). It’s reassuring to know it’s on the job 24/7, making sure no one is messing with my toys (aka, vintage bicycles and computers, which I fix up in my spare time) — and it can see clearly out the open garage door.

Rue Song — User Experience DesignerWe placed our Nest Cam Indoor in our living room to keep an eye on our dog when we’re out. We can see through the app that she mostly just naps, but occasionally we’ll use the built-in speaker and mic to remind her that our baby’s stuffed animals aren’t her toys. It works every time!

Andy Hengel — Product Manager I put one of my Nest Cams inside my workshop and installed it with the built-in wall mount. A few family members have a key, so it's nice to know when tools go walking out the door. It also provides extra security since the workshop backs up to an alley, but so far the only intruder has been a wayward squirrel when I left the door open one afternoon.
Make the new indoor wired Nest Cam your own — it’s available today on the Google Store and at select retailers.

Nest Cam with floodlight is a smarter floodlight for your home

Tuesday, October 5, 2021

So when Nest set out to build our first connected floodlight, we wanted to integrate the smarts in our new Nest Cam to create a more helpful floodlight camera — one that turns on when activity is detected, and can be easily installed and replace an existing exterior light fixture.
Meet Nest Cam with floodlight, available today for $379.99. It’s designed to work exclusively with the Google Home app, so you can check on home or control your floodlight from anywhere. Here are 11 things to love about the newest nocturnal Nest Cam.

Two of a kind: Nest Cam with floodlight combines our newest camera technology with a high-quality LED floodlight. The device is hardwired for continuous power and provides the option for 24/7 continuous video history (with a Nest Aware Plus subscription).
A smarter floodlight: The floodlight is controlled by the smarts of the camera (rather than motion sensors alone) to light up the scene and capture important activity. Instead of the light switching on and off for activity that you don’t care about, you can select the types of activity that your floodlight turns on for, such as when a person, animal, or vehicle is detected. For example, set an activity zone so it lights your way when you pull into your driveway.
Replace your existing lighting: Install Nest Cam with floodlight where you have an existing exterior light or wiring. It comes with what you need to upgrade your existing exterior light right in the box. We’ve created a step-by-step video as part of the setup process in the Google Home app to make installation a breeze, but you can also enlist the help of a Pro if you need a hand.
Built for the Google Home app: Like the new battery-powered Nest Cam and Doorbell, Nest Cam with floodlight is built exclusively for the Google Home app. In the app, you can adjust the brightness of the lights, turn the floodlight on and off manually or control what kind of events turn the floodlight on.
Enhanced by Nest Cam features: Nest Cam has built-in intelligence and on-device processing, meaning more features are available right out of the box that used to require a subscription — for example, animal, vehicle and person detection and the ability to create Activity Zones. It also has local storage fallback, meaning the camera will record up to an hour of footage (about a week’s worth of events) on-device if the power or internet go out, and when service returns you’ll be able to view your clips in the Google Home app.
Your extra set of eyes: In addition to being powered by Nest Cam’s intelligence and delivering 1080p video with HDR, Nest Cam with floodlight is equipped with 180-degree motion sensors to detect movement. It’s optimized to give you a clear view to be your extra set of eyes where you need them. The floodlights also illuminate the scene, which makes for a clearer image in the dark.
Ambient light you can control: At 2400 lumens, the lights are bright enough to illuminate your patio or front yard in the middle of the night. In the Google Home app, Nest Cam with floodlight can be controlled like a smart light: adjust brightness, motion sensitivity, what the lights turn on for and how long — or manually turn the lights on or off with just a tap.
Set up routines: Nest Cam with floodlight works with your other Nest speakers and displays, so you can control the lights with your voice. In the Google Home app, schedule when your floodlight turns on and set up custom routines either by time or voice command. For example, turn on your floodlight when you say “turn on the backyard light,” or at 9:00 p.m. every night.
A floodlight you can count on: With an IP54 rating, Nest Cam with floodlight can withstand the elements so it’s there for you when you need it the most. And similar to our other new cameras, it also requires a Google account, which provides added protection like security checkup, suspicious activity detection and two-step verification.
Add a Nest Aware subscription: With a Nest Aware subscription, you can extend your video history from three hours of event video history (comes with the device, no subscription required!) to 30 days of event video history and add familiar face detection. A Nest Aware Plus subscription extends to 60 days of event video history and 10 days of 24/7 continuous video history.
Thoughtful, durable design: Made of durable, high-quality materials and a sleek, white design inspired by the lighting we use for the inside of our homes, Nest Cam with floodlight was designed to complement your home’s unique character, rather than looking like high-tech security gear.

If you’re interested in learning more about the new Nest Cam with floodlight, visit the Google Store. Now available to purchase in stores at Best Buy, The Home Depot, Staples, Walmart and Bed Bath and Beyond. Available online only at The Source, Lowes, Rona, Costco and Reno Depot.

Don’t stop the music!

Monday, October 4, 2021

Introducing a new YouTube Music app listening experience

introducing personalized mixes for your everyday moods and momentsbringing you the most popular music from every part of the globe
Today, we’re excited to announce that we will begin rolling out background listening to music listeners in Canada, free of charge, beginning on November 3, 2021! Canadian music lovers using the YouTube Music app will be the first to enjoy this new feature before it becomes available to listeners around the world.
This update will allow people to continue listening to YouTube Music while using other apps or when your screen is off. Within this, you can engage with the YouTube Music app through an exciting ad-supported, radio-like experience featuring the artists, songs, and albums you love, plus personalized mixes on shuffle without the hassle of having to keep the YouTube Music app open on your device.
Here’s what you’ll get:

Listen to your music in the background: You can now keep your music playing after minimizing the app or turning off your screen. Go on a run, answer a text, or check some emails without stopping your music.
Enjoy continuous stations and shuffle: Dive into this new playback experience with continuous radio stations based on your favorite songs, albums, and artists. Further your listening through personalized playlists on shuffle, like Mixed for you on the Home tab, which features mixes inspired by your ever-changing music ecosystem. If you've uploaded songs on the YouTube Music app, you can continue to play them anytime, and you can also keep streaming music and videos, on-demand, with the YouTube app.
Focus on what’s important: With Google Assistant driving mode, drivers can now keep their focus on the road while staying safe and entertained with a hands-free YouTube Music experience.

Stay tuned for additional information and expansion plans. In the meantime, sit back, relax and don’t stop the music!
If you don’t already have YouTube Music, download the YouTube Music app in the Play Store or App Store.
Posted by Jason Robinson, Product Manager, YouTube Music

Honouring Indigenous Survivors, Families and Communities for the First Annual National Day for Truth and Reconciliation

Thursday, September 30, 2021

Editor's Note: This blog was guest written by Stephanie Scott, Executive Director of the National Centre for Truth and Reconciliation (NCTR), and Monika Ille, Chief Executive Officer of APTN.
On the first-ever National Day for Truth and Reconciliation (NDT&R), we invite all Canadians to honour residential school survivors and reflect on the lasting impact of the residential school system on Indigenous Peoples. Since 2013, September 30 has been known as Orange Shirt Day, in recognition of the harm and tragedies of the residential school system. In June 2021, the federal government passed legislation to mark September 30 as NDT&R. Read on to learn about NDT&R’s origins, how you can observe the day, and what special programming APTN and the National Centre for Truth and Reconciliation (NCTR) will be sharing during the inaugural holiday.
What is Orange Shirt Day? Since 2013, September 30 has been recognized as Orange Shirt Day. This annual movement opens the door to a global conversation about residential schools in Canada.
Phyllis Webstad recounted her first day attending St. Joseph Mission Residential School at six years old. Webstad described how all of her clothes were taken from her upon arrival, including the orange shirt her grandmother had recently gifted her. Today, the orange shirt represents the Indigenous identities stolen from the children forced into residential schools. In light of the recovery of more than 1,300 unmarked graves on the grounds of former residential schools just this year, it is a day to reflect on the tragic legacy these schools have left behind.
What is NDT&R? September 30 marks the first National Day for Truth and Reconciliation. As part of the Canadian government’s commitment to reconciliation, legislation was passed to make NDT&R a federal holiday. This is not just any holiday, but a day for doing the work of reconciliation and honouring Indigenous Peoples. NDT&R responds to the Truth and Reconciliation Commission’s (TRC) Call to Action 80. The TRC’s Calls to Action are not political. Rather, they were developed so that all Canadians can walk together on a shared path towards reconciliation.
As a federal holiday, NDT&R applies to federal public sector employees, federally-regulated private sector workplaces and most federal crown corporations. British Columbia, Manitoba, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, Yukon and the Northwest Territories have also recognized September 30 as a statutory holiday.
NDT&R is also part of Truth and Reconciliation Week, a week of educational programming hosted by the NCTR. The NCTR derives its mandate from the TRC's Calls to Action and is a place for dialogue and learning, where the truths of residential school survivors are kept for future generations. The NCTR’s mandate is to build a foundation for reconciliation through public education about the residential school system and Canada’s long legacy of colonialism and violence.
How Can I Observe NDT&R? There are many ways to participate in this day of remembrance and reconciliation. Allies are encouraged to wear an orange shirt in solidarity with Indigenous communities, but that alone is not enough.
Here are some other meaningful actions you can take today and going forward:

Read books by Indigenous writers. Here are some of our favourites among many: Seven Fallen Feathers by Tanya Talaga, The Marrow Thieves by Cherie Dimaline, Jonny Appleseed by Joshua Whitehead, Braiding Sweetgrass by Robin Wall Kimmerer, Heart Berries by Terese Marie Mailhot, A Mind Spread Out on the Ground by Alicia Elliott, There There by Tommy Orange, and Katherena Vermette’s highly-anticipated new novel, The Strangers.
Attend a public lecture on Indigenous history.
Make an “Every Child Matters” sign to display at home.
Participate in a memorial walk or attend an event hosted by Indigenous community members.
Donate to the National Centre for Truth and Reconciliation and the Indian Residential School Survivors Society.
Review the Truth and Reconciliation Commission’s 94 Calls to Action and commit to at least one.
Tune in to Indigenous programming. APTN has an incredible lineup of programs airing from September 30 — October 1, which is sure to educate and inspire.
Watch sessions from NCTR’s Truth and Reconciliation Week, featuring survivors, children of survivors, Elders, Knowledge Keepers, artists and leaders from many nations and cultures.
Watch theNational Truth and Reconciliation Day special broadcast from APTN, CBC and the NCTR at 8 pm ET (9 p.m. AT, 9:30 p.m. NT).
Learn about the history of the residential school system and its ongoing consequences via APTN’s informative articles on the topic, available here.

NDT&R is a day for action, remembrance, reflection and learning about the colonial history of the lands we live on. We all have a role to play in reconciliation.
Please take a moment to honour the survivors and communities who have so courageously shared their stories. Observe a minute of silence, put out a small pair of shoes or light a candle for the children who never made it home. What matters is that you do it with intention.

Canadian news entrepreneurs: Learn how to launch your news business in our Google News Initiative Startups Boot Camp

Wednesday, September 29, 2021

The deadline to apply for this eight-week, fully remote program is November 14.

Editor's Note: This blogpost is cross posted from the Lion Publisher's website.
When I joined The Tyee in 2006, it was already several years into its scrappy startup journey. Once referred to as a blog by mainstream Canadian media, it has since won numerous journalism awards, pioneered the concept of solutions journalism, and added more than 4,000 paying supporters who wanted more thoughtful, feisty, and independent reporting in a media ecosystem considered one of the most consolidated in the world.
The Tyee is just one of several independent news publications in Canada that consistently punches above its weight. We need more like them.
That’s why I’m working with LION Publishers to bring the Google News Initiative Startups Boot Camp to Canada. The boot camp is an eight-week, fully remote program specifically for aspiring Canadian news entrepreneurs to launch independent digital publications for communities that are most in need of accurate and impactful news and information. No fees, no tuition, no income sharing arrangement. No financial barriers to your success. Just the hands-on support you need to become independent, and stay independent. Request an application here and apply by November 14 at midnight PT.
We’re also incredibly grateful to our partners Canadian Association of Black Journalists, Canadian Journalists of Colour, Journalists for Human Rights, and On Canada Project for helping us recruit and evaluate prospective boot camp participants. We hope to reach far beyond the traditional journalism community and ensure a cohort that is representative of Canada’s diversity.
Over the eight-week program, the boot camp will walk each participant through the basic steps of getting a news business up and running. That distinction — a business versus a project — is important. We focus on helping you lay the foundation of a financially sustainable publication. That includes how to set clear goals, research customers, price your product, articulate your value proposition and run experiments to navigate toward success.
What platform you choose to launch on is entirely up to you. We’re not prescriptive. We’re seeing the sprouts of a new media ecosystem on platforms like YouTube and Instagram — reaching hundreds of thousands of young Canadians in new and novel ways — and we’re excited to hear what ideas you have to serve your community. SMS? Podcast? TikTok? Let’s imagine together.
The program is unique in several other ways, too:

We will also look at ways to strengthen Canada's media ecosystem by tackling issues like how to ensure newsrooms reflect the diversity of the communities they serve and how to increase support for Canadian communities currently under-served by news. Interested in learning more? The FAQ section of our site has detailed answers about criteria for your news business idea, the boot camp curriculum, the time commitment involved and more.
If you have more questions or are feeling intimidated to apply for this opportunity, come to an info session (dates/times listed below), where we’ll answer questions about the program and application, and have a separate breakout room to help you workshop your application.
RSVP for our info sessions here:
Friday, October 15 at noon ET Thursday,October 28 at 2 p.m. ET Thursday, November 4 at 5 p.m. ET
Phillip Smith is a veteran consultant and certified Lean Startup coach. His passion is helping newsrooms to make more money, helping news startups grow their audience, and helping journalists succeed as entrepreneurs. The boot camp was inspired by his experience working in a pioneering Canadian startup newsroom, and later developed into a pilot during his time as a John S. Knight fellow at Stanford University.

Local Independent Online News (LION) Publishers is a professional journalism association for independent news publishers. While most of our 300+ members across the U.S. and Canada run local news businesses, we also have members who serve larger regions and specific identity-based communities across geographies. Learn more at lionpublishers.com.

10 ways to earn money on YouTube

Wednesday, September 29, 2021

ne of the most impressive things about creators on YouTube is their incredible range of talents and skills. They’re storytellers, directors, editors, marketers and entrepreneurs — all in one. YouTube has evolved from being just a place where people upload and share videos. It’s now a destination where creators can find new audiences, connect with fans in different ways and build growing businesses.
We laid the groundwork for this modern-day creator economy over 14 years ago when we launched the YouTube Partner Program (YPP) — a first-of-its kind business model that shares the majority of revenue generated on the platform with creators. We recently crossed a new milestone with over 2 million creators globally now part of our monetization program. Over the last three years, we’ve paid more than $30 billion USD to creators, artists and media companies. And in Q2 2021, we paid more to YouTube creators and partners than in any other previous quarter.
Here in Canada, creators continue to thrive on the platform, with the number of Canadian YouTube channels making six figures or more in revenue up 30% year-over-year as of December 2020. And we're not stopping there, we continue to work with creators in Canada and around the world to encourage even more growth on the platform.
We’re investing in new monetization options for creators beyond advertising, including Paid Digital Goods, merchandise, branded content and more. Our shared goal with creators is to help them build robust and diversified business models that suit their unique content and community of fans.
Jeff Thorman, a general contractor from Ottawa with over 25 years of experience, created his YouTube channel Home RenoVision DIY to share his knowledge and help homeowners learn new home improvement skills. Jeff utilizes the Channel Memberships feature to offer exclusive content and additional perks to monthly paying members, further diversifying his revenue streams on the platform. Two years ago, Jeff shifted his business to focus on YouTube full time. Besides memberships, he earns money from ads, sponsorships and affiliate income.
And there are thousands of creators turned entrepreneurs on YouTube like Jeff from all walks of life, who use the platform to turn their traditional careers, their hobbies and passions into a sustainable, revenue-generating business.
Today we're launching the Shorts Fund in Canada, adding to our growing list of how artists and creators make money and build a business on YouTube. Canadian creators have been early adopters of Shorts such as multi award winning Canadian percussionist Joe Porter. Since uploading his first Short in April 2021, Joe Porter's channel has received more than 250M views and gained more than 875K subscribers.
Creators and artists now have 10 ways to make money and build a business on YouTube. Here’s how:
1. Shorts Fund
The YouTube Shorts Fund, a $100M fund distributed over 2021-2022, is now available to Canadian creators! Each month, we'll reach out to thousands of eligible creators around the world to claim a payment from the fund.
Creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts each month. The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube and is not limited to just creators in YPP — any creator that meets our eligibility criteria can participate. Check out all the details here.
We're also dedicated to providing funding via our Black Voices Fund and Kids Fund.
2. Ads
Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.

3. YouTube Premium
YouTube Premium is a paid subscription option which enables members to enjoy ad-free content, background playback, downloads and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners.
4. Channel Memberships
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator.
5. Merchandise
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 40 different retailers globally.

6. Super Chat
Fans watching livestreams and Premieres can purchase a Super Chat: a highlighted message in the chat that stands out from the crowd to get even more of their favorite creator’s attention.
7. Super Thanks
Soon, more viewers will be able to give thanks and show support on uploaded videos through Super Thanks as it continues to roll out in Canada. As an added bonus, fans will get a distinct, colorful comment to highlight the purchase, which creators can respond to.
8. Super Stickers
Another way fans can deepen their connection with creators during live streams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out.
9. Ticketing
Music fans can learn about upcoming concerts and with a simple click, go directly to our ticketing partners’ sites to purchase tickets.
10. YouTube BrandConnect
Through YouTube BrandConnect (previously known as FameBit), we’ve been making it easier for creators and brands to create branded content that is both authentic and financially rewarding. BrandConnect brings insights, measurement and industry expertise to the influencer marketing landscape -- seamlessly connecting brands, creators and fans.
We’re driven to keep developing new ways for creators to continue to grow sustainable businesses on YouTube. As creators keep innovating and pushing the boundaries to produce engaging and innovative content, we'll continue to deliver more ways to help them do just that.
Posted by Andrew Peterson, Head of Content Partnerships, YouTube Canada

The new Google Cloud region in Toronto is now open

Tuesday, September 14, 2021

For over a decade, we’ve been investing in Canada to become a go-to cloud partner for organizations across the country. Whether they’re in financial services, media and entertainment, retail, telecommunications or the public sector, a rapidly growing number of organizations located or operating in Canada are choosing Google Cloud to help them build applications better and faster, store data, and deliver awesome experiences to their users, all on the cleanest cloud in the industry. To support this growing customer base, we’re excited to announce that the new Google Cloud region in Toronto is now open.

As you’d expect, we’re thrilled about this news, but we aren’t the only ones that have been looking forward to this launch. We asked some of our customers operating in Canada for their take on the upcoming cloud region. Here’s what they had to say:

"Our alliance with Google is truly distinctive in the Canadian market as we are working together to co-innovate and create new services for key industries, including communications technology, healthcare, agriculture, security, and the connected home. The new cloud region in Toronto marks another key milestone that will propel TELUS’ digital leadership by further leveraging the scalability, reliability and cost effectiveness of Google Cloud to support improved customer experience and build stronger, healthier and more sustainable communities."- Hesham Fahmy, Chief Development Officer, TELUS

“We’re simplifying, modernizing and digitizing Scotiabank to enhance the customer experience for our 25 million customers across the globe. By leveraging powerful cloud-based services including Google Cloud, we’re able to put the most advanced software engineering, data analytics and machine learning tools in the hands of our talented employees. We welcome Google Cloud's investment in Toronto and look forward to the opportunities the Toronto Cloud Region will present to our Technology team.”- Michael Zerbs, Group Head Technology & Operations, Scotiabank

“Cloud technologies—and the access to scalable compute, rich geospatial datasets and smart analytics tools—will be critical contributors to support climate action and sustainable policy decisions. At Natural Resources Canada, scientists and researchers are applying innovative digital solutions to support Canada’s natural resource sector. The new Google Cloud region in Toronto will provide our scientists, technologists and researchers with the products and services necessary to turn Earth data into actionable insights.” - Vik Pant, PhD, Chief Scientist and Chief Science Advisor, Natural Resources Canada

“At Accenture, we bring together technology and human ingenuity to create and respond to change. We’re thrilled to join forces with Google Cloud and their newest region in Toronto with an important mutual goal: to accelerate cloud innovation in Canada. Our clients already know us for our deep industry intelligence, cloud-first expertise and market-renowned delivery. We’re now combining that with Google’s human-centric design to bring even more opportunities to our clients across all industries.” - Jeffrey Russell, President of Accenture in Canada

“We are thrilled to see Google’s commitment to Canada. We look forward to helping our joint customers transform their operations, leveraging Google Cloud’s latest data center in Toronto. At Deloitte, we believe cloud is THE opportunity to reimagine everything.”- Terry Stuart, Deloitte Chief Digital Officer, Canada

“As Canadian organizations increasingly leverage cloud to transform their businesses, we are excited about the new opportunities that the Toronto Google Cloud region brings to the market. We look forward to continuing our strong partnership with Google Cloud to bring customized and innovative solutions that help Canadian companies fully realize the value of cloud technology, so that they can compete and win on the global stage.”- Andrew Caprara, Chief Operating Officer, Softchoice

Toronto joins 27 existing Google Cloud regions connected via our high-performance network, helping customers better serve their users and customers throughout the globe. In combination with our Montreal region, customers now benefit from improved business continuity planning with distributed, secure infrastructure needed to meet IT and business requirements for disaster recovery, while maintaining data sovereignty.

The new region launches with three zones, allowing organizations of all sizes and industries to distribute apps and storage to protect against service disruptions, and with our core portfolio of Google Cloud Platform products, including Compute Engine, App Engine, Google Kubernetes Engine, Bigtable, Spanner, and BigQuery.

We’re working to bring you new cloud products and capabilities in Canada, and our goal is to allow you to access those services quickly and easily—wherever you might be in the country. The past year has proved how important easy access to digital infrastructure, technical education, training and support are to helping businesses respond to the pandemic. We’re particularly proud of the teams who faced the unique challenges of building a cloud region during this time to help our customers and community accelerate their digital transformation.

To support all of our users, customers and government organizations in Canada, we’ll continue to invest in new infrastructure, engineering support and solutions. We’re currently hosting our first ever Google Cloud Accelerator Canada to bring the best of Google's programs, products, people and technology to startups doing interesting work in the cloud. We’ve recently received Protected B accreditation with Canadian Centre for Cyber Security, which is crucial for healthcare, education, and regulated industries adopting cloud services. We’re also pleased to announce the preview of Assured Workloads for Canada—a capability which allows you to secure and configure sensitive workloads in accordance with your specific regulatory or policy requirements.

For help migrating to Google Cloud, please contact our local partners. For additional details on Google Cloud regions, please visit our locations page, where you’ll find updates on the availability of additional services and regions. You can always contact us to help you get started or access our many educational resources. We’re excited to see what you build next with Google Cloud.

Posted by Jim Lambe, Managing Director, Canada, Google Cloud

Introducing the Google For Startups Accelerator: Women Founders Class of 2021

Wednesday, August 25, 2021

Earlier this summer we shared details about how the Google for Startups Accelerator program is expanding its support for founders from underrepresented groups. In addition to our Black Founders accelerator program, the expansion included a second year of programming specifically designed for women-led startups in North America. We launched the inaugural Google for Startups Accelerator: Women Founders program in 2020, in order to address gender disparity in the startup ecosystem and provide high-quality mentorship opportunities and support for women founders. Studies showed that only 16% of small and medium sized businesses were owned by women, and that women often lack access to venture capitalist funding and accelerator programs to help launch and scale up their businesses.
This year, we have designed another great program for our women founders, and today we are thrilled to announce the 12 women-led startups joining our class of 2021. We’re also excited to share that four Canadian startups from across the country are part of this year’s cohort.
Without further ado, meet the Google For Startups Accelerator: Women Founders class of 2021!

Aquacycl (Escondido, California): Aquacycl makes energy-neutral wastewater treatment a reality, offering modular on-site systems to treat high-strength organic waste streams. The BioElectrochemical Treatment Technology (BETT) is the first commercially viable microbial fuel cell, which generates direct electricity from wastewater, treating untreatable streams and reducing wastewater management costs by 20-60%.
Braze Mobility (Toronto, Ontario): Braze Mobility provides affordable navigation solutions for wheelchair users. It developed the world's first blind spot sensor system that can be attached to any wheelchair, transforming it into a smart wheelchair that automatically detects obstacles and provides alerts to the user through intuitive lights, sounds, and vibrations.
Claira (Grand Rapids, Michigan): Claira is a competency analytics engine that helps organizations understand their people and hire better.
ImagoAI (Saint Paul, Minnesota): ImagoAI’s proprietary AI solution does real-time food safety and quality testing at food manufacturing facilities and on the farms. Its solutions help companies reduce production line hold times by more than 90%, delivering consistent quality products, and reduce waste by early inspection.
Journey Foods (Austin, Texas): Journey Foods solves food science and supply chain inefficiencies with software in order to help companies feed 8 billion people better. They build enterprise technology that improves product management, ingredient intelligence, and manufacturing insights for CPG companies, grocery stores, suppliers, and manufacturers.
Nyquist Data (Palo Alto, California): Nyquist Data helps companies around the world access critical data and insights, which maximizes efficiency, resources, and results for innovation.
Paperstack (Toronto, Ontario): Paperstack is an all-in-one platform that helps self-employed individuals with incorporation, bookkeeping, and taxes.
Pocketnest (Ann Arbor, Michigan): Pocketnest is a comprehensive financial planning tool targeting genX and millennials. The company licenses its software to financial institutions and employers, helping them connect with a younger audience and grow their business. Based on psychology, behavioral science and coaching, it leads users through all ten themes of personal finances, resulting in actionable items and recommendations customized for each user.
SAFETYDOCS Global (Vancouver, British Columbia): SAFETYDOCS Global is a document management solutions platform that streamlines and automates permitting and licensing documentation workflows.
Schoolytics (Washington, DC): Schoolytics, the Student Data Platform, enables schools to connect disparate student datasets, including the student information system (SIS), learning management systems (LMS), and assessments, to transform data into meaningful insights and action. Its web-based tool supports data-driven decision making through real-time analytics and reporting.
Tengiva (Montreal, Quebec): Tengiva is the first digital platform enabling real-time supply chain in the textile industry by optimizing the typical months-long procurement process into a single-click operation.
ThisWay (Austin, Texas): ThisWay matches all people to all jobs, fairly and without bias. The web platform accurately delivers qualified talent, while increasing diversity and inclusion so ROI is optimized.

Starting on September 27, the 10-week intensive virtual program will bring the best of Google's programs, products, people and technology to help these businesses reach their goals. Participating startups receive deep mentorship on technical challenges and machine learning, as well as connections to relevant teams across Google. The startups will also receive nontechnical programming to help address some of the unique barriers faced by women founders in the startup ecosystem.
We are excited to welcome these 12 women-led businesses to our Google for Startups Accelerator community, and look forward to working with them this fall!
Posted by Ashley Francisco,Head of Startup Developer Ecosystems, Google Canada

Responsibility is good for business and for the creator economy

Tuesday, August 24, 2021

removing violative contentaising authoritative voices and reducing borderline content

Over fourteen years ago, we launched the YouTube Partner Program (YPP), a first-of-its-kind open monetization program, where anyone who qualified could join and start making money. In fact, we share over half of the revenue generated with creators. And today, YPP continues to be one of the largest drivers of the creator economy in the world. Creators who are part of YPP can make money and earn a living from their content on YouTube with ten different monetization features (and we keep adding more), from advertiser revenue to selling merchandise. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.
Now, more than two million creators participate in YPP globally, including many who might not otherwise have had a platform, from tech reviewers to entertainers. And many of these creators are generating jobs and contributing to local and global economies. In 2019 alone, YouTube’s creative ecosystem supported the equivalent of 345,000 full-time jobs, just in the US. This also means that quality content on everything from how to fix a garage door, to music videos, to lectures on advanced physics, are available for free, to audiences around the world.
Protecting the creative economy This unique business model only works when our viewers, creators and advertisers all have confidence that we are living up to our responsibility as a business. Over the past few years, we’ve been investing in the policies, resources and products needed to protect the community and the vast majority of creators who are producing incredible content, while cracking down on the tiny fraction of bad actors. In fact, in Q4 2020, YouTube’s violative view rate was at 0.16-0.18%, which means that out of every 10,000 views on YouTube, only 16-18 come from violative content. As a result, we’ve seen our focus on responsibility benefit creators and our overall business. In Q2 2021, revenues from YouTube ads crossed $7B and we paid more to YouTube creators and partners than in any quarter in our history.

In addition to our Community Guidelines, creators need to meet an even higher bar to join the YouTube Partner Program and make money on YouTube. Every channel applying to YPP undergoes review by a trained rater to make sure it meets our policies. We also regularly review and remove channels that don’t comply with our policies. For example, we’ve been removing channels from YPP that repeatedly brush up against our hate speech, harassment and misinformation policies.
Since advertising has been at the core of creators’ revenue, we need to ensure that advertisers have faith in our systems and feel comfortable with where their ads appear. Advertisers do not want their brands associated with problematic content and actors, and we’ve seen first-hand that they vote with their feet. When advertisers lack trust in our systems, they scale back their spend on YouTube. This affects the entire ecosystem, not just the very small number of bad actors.
We’ve partnered closely with advertisers to address their feedback, and today we're at least 99% effective at ensuring brand safety for advertisers. As a result, YouTube was the first digital platform to be accredited for content level brand safety by the Media Rating Council. YouTube was also one of the founding members of the Global Alliance for Responsible Media (GARM), a multi-stakeholder initiative to improve digital and brand safety with advertisers. As part of this initiative, we’ve helped establish a set of industry standards to define content not suitable for advertising.
With improved systems and increased advertiser trust, we’re growing the pie and making channels in YPP more successful as a whole. The number of new channels joining YPP in 2020 more than doubled when compared to the year before. And the number of YouTube channels making 6 figures in revenue or more is up more than 35% year over year in the US.
Extending our trust in YPP Creators Creators in YPP have access to programs and products that give them more control over the monetization of their channel. With our Self-Certification program, they can rate their own videos against our advertiser-friendly guidelines. Our systems verify creators’ ratings, and the more accurate they are, the more our system uses their ratings over time. As a result, creators who accurately rate their content have seen a reduction in classifier mistakes by more than 50%.
We’ve also rolled out a new “Checks” process which automatically screens creators’ uploads for potential copyright claims and ad suitability restrictions. This helps creators understand how their videos will monetize and make edits before uploading if they want.
As a result of these efforts, the vast majority of content uploaded by channels in YPP meets the ad-friendly thresholds and is suitable for all advertisers. In fact, just a single digit percent of videos monetized by creators receive a yellow dollar sign icon (meaning they show limited or no ads). This is a win for advertisers and creators alike.
Helping Creators Expand their Business Over the past few years, we’ve been working to build a multi-faceted business that helps YouTube creators grow and diversify their revenue. We now offer ten different ways for creators to earn revenue, such as ads, subscriptions, branded content, merchandising, Paid Digital Goods and more.
We continue investing in new tools that help creators earn money while strengthening the relationship with their viewers, such as our new Super Thanks tool. And because we’re deeply committed to supporting the next generation of creators, we also offer other ways for creators (both on YPP and outside of YPP) to make money, such as the Shorts Fund.
Finding new ways to reward trusted creators financially and help them ramp up their businesses will always be a top priority for us.
YouTube is built on the premise of openness, which allows millions of creators to find a voice and a community. However, we set a higher bar for what channels can make money on our platform. We have every incentive to continue to tackle problematic content on our platform: it is not just the right thing for our viewers and creators, it’s also good for business. We’ll continue our responsibility work even as we continue to grow the YouTube Partner Program, and we consider these investments core to the future success of the creator economy at large.

Official Canada Blog