Official Canada Blog
News and notes from Google Canada
How we fought bad ads, sites and scammers in 2016
Wednesday, January 25, 2017
A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.
We have a strict set of
policies
that govern the types of ads we do and don’t allow on Google in order to protect people from misleading, inappropriate, or harmful ads. And we have a team of engineers, policy experts, product managers and others who are waging a daily fight against bad actors.
Over the years
, this commitment has made the web a better place for you—and a worse place for those who seek to abuse advertising systems for their own gain.
In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015. If you spent one second taking down each of those bad ads, it’d take you more than 50 years to finish. But our technology is built to work much faster.
Last year, we did two key things to take down more bad ads. First, we expanded our policies to better protect users from misleading and predatory offers. For example,
in July
we introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users.
In the six months since launching this policy, we disabled more than 5 million payday loan ads.
Second, we beefed up our technology so we can spot and disable bad ads even faster. For example, “trick to click" ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware.
In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.
Here are a few more examples of bad ads we took action against in 2016:
Ads for illegal products
Some of the most common bad ads we find online are ads promoting illegal activities or products. Although we've long had a policy against bad ads for pharmaceuticals, last year our systems detected an increase online.
We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.
Similarly, we saw more attempts to advertise gambling-related promotions without proper authorization from regulators in the countries they operate.
We took down more than 17 million bad ads for illegal gambling violations in 2016.
17M ads removed for illegal gambling violations
Misleading ads
We don't want you to feel misled by ads that we deliver, so we require our advertisers to provide upfront information for people make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information like asking, “Are you at risk for this rare, skin-eating disease?” or offering miracle cures like a pill that will help you lose 50 pounds in three days without lifting a finger.
In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users.
1,300+ accounts suspended for tabloid cloaking
Bad ads on mobile
If you’ve ever been on your phone and suddenly, without warning, ended up in the app store downloading an app you’ve never heard of, a “self-clicking ad” could be to blame. In 2015, we disabled only a few thousand of these bad ads, but
in 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year.
Ads trying to game the system
Bad actors know that ads for certain products—like weight-loss supplements or payday loans—aren’t allowed by Google's policies, so they try to trick our systems into letting them through.
Last year, we took down almost 7 million bad ads for intentionally attempting to trick our detection systems.
In 2016, we saw the rise of
tabloid cloakers
, a new type of scammer that tries to game our system by pretending to be news. Cloakers often take advantage of timely topics—a government election, a trending news story or a popular celebrity—and their ads can look like headlines on a news website. But when people click on that story about Ellen DeGeneres and aliens, they go to a site selling weight-loss products, not a news story.
To fight cloakers, we take down the scammers themselves, and prevent them from advertising with us again.
In 2016, we suspended more than 1,300 accounts for tabloid cloaking.
Unfortunately, this type of bad ad is gaining in popularity because people are clicking on them. And a handful of scammers can pump out a lot of bad ads: During a single sweep for tabloid cloaking in December 2016, we took down 22 cloakers that were responsible for ads seen more than 20 million times by people online in a single week.
Promoting and profiting from bad sites
When we find ads that violate our policies, we block the ad or the advertiser, depending on the violation. But sometimes we also need to suspend the website promoted in the ad (the site people see after they click on it). So, for example, while we disabled more than 5 million payday loan ads last year, we also took action on 8,000 sites promoting payday loans.
Here are some examples of common policy violations we saw among
bad sites
in 2016:
We took action on 47,000 sites for promoting content and products related to weight-loss scams.
We took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware.
And we suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches.
6,000 sites and 6,000 accounts removed for attempting to sell counterfeit goods.
Publishers and website owners use our AdSense platform to make money by running ads on their sites and content, so we have strict policies in place to keep Google's content and search networks safe and clean for our advertisers, users and publishers. When a publisher violates our policies, we may stop showing ads on their site, or even terminate their account.
We've had long-standing policies prohibiting AdSense publishers from running ads on sites that help people deceive others, like a site where you buy fake diplomas or plagiarized term papers. In November, we expanded on these policies, introducing a new
AdSense misrepresentative content
policy, that helps us to take action against website owners misrepresenting who they are and that deceive people with their content. From November to December 2016, we reviewed 550 sites that were suspected of misrepresenting content to users, including impersonating news organizations. We took action against 340 of them for violating our policies, both misrepresentation and other offenses, and nearly 200 publishers were kicked out of our network permanently.
In addition to all the above, we support industry efforts like the
Coalition for Better Ads
to protect people from bad experiences across the web. While we took down more bad ads in 2016 than ever before, the battle doesn’t end here. As we invest in better detection, the scammers invest in more elaborate attempts to trick our systems. Continuing to find and fight them is essential to protecting people online and ensuring you get the very best from the open web.
Posted by Scott Spencer, Director of Product Management, Sustainable Ads
Sharing is Caring! A new way to share your favourite YouTube videos
Wednesday, January 18, 2017
Just a few weeks ago, Canadians flocked to YouTube to watch as a
holiday artichoke dip recipe went terribly wrong
. If you’re like me, you just had to share this hilarious video with family and friends. And in Canada, this was a clunky process - you had to copy and paste a link into an email or messaging app to share the moment.
That’s about to change. As of today, we’re making it a whole lot easier for Canadians to share their favourite YouTube videos with friends and family.
A few months ago, we began experimenting with better ways to share on YouTube, starting with a small group of users. And now Canada is the first country to roll out this new YouTube sharing feature. Why Canada? Well, it turns out that Canadians are world leaders when it comes to sharing. On our mobile devices, Canadians share videos 15% more often than other global users.
Starting today, when opening the YouTube mobile app, signed-in users with a channel will see a brand new Shared tab. Tap the tab and you’ll be able to add your friends and family as contacts, so you can share with them. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And of course, if you want to continue sharing videos through other apps, you can still do that too.
New sharing feature on your YouTube mobile app
Shared videos all live in your Shared tab, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites. The new feature will be available in both Android and iOS.
New Shared tab on your YouTube mobile app
And there’s more great news - this feature will start rolling out today to all YouTube app users in Canada, but as you share videos with your friends and family around the world, they’ll also get to use the new Shared tab themselves.
Start a group, share your favourite new music video with a friend or make sure your mom knows to never substitute sliced oranges in her artichoke dip. Show someone you care today and share!
Posted by Nicole Bell, YouTube Canada
Google Play Music Canada reveals its ‘Artists to Watch’ in 2017
Thursday, January 12, 2017
Today,
Google Play Music Canada
reveals its
‘Artists To Watch’ list
, featuring the top 10 emerging artists poised to make it big in Canada in 2017.
Led by two homegrown acts in the Top 3 and an unsigned group of indie-rockers from Alberta, Google Play’s list of up-and-comers gives Canadians a few more reasons to celebrate this year.
Here are Google Play Music Canada’s top 10
‘Artists to Watch’
in 2017:
Bebe Rexha
James Barker Band
Allan Rayman
Grace VanderWaal
Bishop Briggs
Khalid
Rag'n'Bone Man
Gnash
Fast Romantics
Kehlani
When selecting the list, our Google Play Music editorial team considered everything from track performance on Google Play Music and social media analysis to Google search metrics and, simply, their pure, inalienable gut instinct.
Nabbing the top spot is New York-born pop diva
Bebe Rexha
, who’s stepping into the spotlight solo after a decade of penning chart-topping hits for everyone from Selena Gomez to Eminem.
Canadian-based acts
James Barker Band
and
Allan Rayman
came in at #2 and #3, respectively -- the former having scored the fastest-climbing Country single on Canadian radio in 2016 with “Lawn Chair Crazy,” and the latter, a smoky-voiced soul singer with an indie/alt edge and undeniably intriguing err of mystery.
The other up-and-comers span genres, nationalities and varying levels of success. There’s 12-year-old ukulele darling
Grace VanderWaal
(hailed by Simon Cowell as “the next Taylor Swift”), the British hip hop bluesman
Rag ‘N’ Bone Man
(winner of the 2017 Brits Critic’s Choice award, ranking him among the likes of Adele, Sam Smith and Florence & the Machine), and
Fast Romantics
, the as-of-yet (but not for long) unsigned indie rockers from Alberta.
Check out the top ten, as well as a longer list of suggested artists, in Google Play Music’s
Artists to Watch 2017 playlist
.
Happy listening!
Introducing Toontastic 3D: a playful storytelling app for kids
Thursday, January 12, 2017
Today’s digital devices and tools offer amazing opportunities for kids to imagine, invent and explore with technology—and perhaps most important of all, have fun! Over the years, we’ve worked closely with educators to build programs for kids to
create through code
,
doodle their dreams
,
explore exotic locales
with virtual reality, and even
tour the Himalayas
with a very friendly Yeti named Verne. Today, we’re unveiling our latest project for kids—one that will give voice to their imaginations and transform their devices into playful and powerful tools for learning creative skills. It’s called
Toontastic 3D
.
With Toontastic 3D, kids can draw, animate and narrate their own adventures, news stories, school reports, and anything else they might dream up. All they need to do is move characters around on the screen and tell their story. It’s like a digital puppet theatre… but with enormous interactive 3D worlds, dozens of customizable characters, 3D drawing tools, and an idea lab with sample stories to inspire new creations.
Like the original
Toontastic
(released in 2011 and widely praised by educators, kids, and parents around the globe), Toontastic 3D enables kids to build whatever they like—including book or science reports for school, design pitches, short stories and cartoons. Toontastic 3D is available and free to download today for phones, tablets and select Chromebooks, on both the
Google Play Store
and
iOS App Store
. We hope the app will empower kids to imagine, invent and explore while developing skills for the creative jobs of tomorrow—whether they dream of becoming a filmmaker, a teacher, a designer, a cartoonist, or just want to explore the boundaries of their imaginations.
Posted by Thushan Amarasiriwardena, Product Manager, Google
How Canadians are shopping this holiday season
Thursday, December 15, 2016
Are you a last-minute shopper? Well, you’re not alone. With only 10 days until the holidays, a new study tells us that Canadians have completed less than half of their holiday shopping!
1
But these last-minute shoppers aren’t panicking.
We partnered with Ipsos to survey Canadians on how they’ve used technology to shop this holiday season, and we found that holiday shoppers are using their smartphones, search and online video to be savvier than ever. This year, 34 percent of Canadian shoppers say they always do research or check digital sources before going to the store. Canadians may be last-minute shoppers, but they certainly have a game plan for when they hit the mall.
Today we’re sharing three trends that surfaced during Canada’s peak shopping season:
Smartphones are the ultimate shopping companion
The smartphone is a ubiquitous part of Canada's shopping experience, and when Canadians incorporated smartphone searches into their holiday shopping activities it resulted in a purchase 49 percent of the time. Savvy shoppers are turning to their smartphones to make purchases. Of the transactions that were made online this holiday season, 33 percent were purchased via smartphone.
While more people are willing to buy on mobile, we know that mobile is still used as a personal research assistant in and out of the store. This year, 38 percent of Canadian shoppers that bought in-store used their smartphone to search for products and services, and 74 percent used mobile apps as part of their holiday shopping experience.
Digital research influences purchases
Digital tools like smartphones and online search are friends, not foes, to in-store shopping. Canadian shoppers are conducting online research before they hit the mall to determine what they want to buy, the best products in a given category and which stores to visit to find that they need. We’ve seen mobile searches related to “best” products in the top retail categories grow by more than 44 percent in the last year.
2
This year, shoppers are prepared, as one in five Canadian holiday shoppers say they’ve checked prices online before going in store. Almost half (43%), wish retail stores would do a better job of sharing inventory information.
YouTube is the new gift guide
Whether it’s watching a product review or learning how to bake gingerbread cookies, Canadian shoppers look to video in countless moments throughout to the day to help get things done. And this includes shopping. This holiday season, shoppers will turn to devices to learn more, make a decision or purchase a product. This year,
26 percent of holiday shoppers used online video to look at products and services
Whether you’re a last-minute shopper or you’ve checked off your whole list, have a happy holiday!
Posted by Sarah Bradley and Naumi Haque, Research and Market Insights Managers, Google Canada.
1
Google/Ipsos, 2016 Holiday Shopping Study, Nov 17 to Dec 9, 2016, with n=1,387 Canadian shoppers
2
Google internal data, Canada searches related to apparel, home & garden, beauty & personal care, computer & electronics, and gift (excluding terms “best buy,” “best man,” and “best friends”). Jan-March 2015 vs. Jan-March 2016
2016: Canada’s #YearInSearch
Wednesday, December 14, 2016
A teenage swimming sensation that had Canadians cheering
Go Penny Go
!
Donald Trump’s
US Election win.
Andre De Grasse
’s blistering race against the World’s Fastest Man. A nation-wide Canadian goodbye to The
Tragically Hip
.
The search for who, in fact, really is
Becky With The Good Hair
. And, a
devastating fire
that brought the country together to support one community. The 16th Annual Year in Search is here! It's a look back at the moments, newsmakers, athletes, musicians, toys, politicians (and more!) that sent Canadians searching in 2016.
The Year in Search is Google’s annual analysis of trillions of searches performed globally throughout the year.
View all of Canada’s Trending Searches
here.
Here’s a peek at five trending topics that caught our attention in 2016.
Canadians:
We sang along with Drake, Downie and Dion. We cheered for Penny, Andre and Sid. We had a chuckle thanks to Samantha Bee. And we remembered a poet named Leonard. These are the Canadians who defined 2016 according to Google Search.
The Tragically Hip:
News of Gord Downie’s cancer diagnosis and The Tragically Hip’s summer tour generated an enormous amount of interest online. The final concert from Kingston, Ontario was the largest livestream of Canadian content in YouTube history as fans from across the country and 188 countries around the world tuned in to watch The Hip one last time.
Pokémon Go
: Canadians sought to catch ‘em all in 2016! The card game from the ‘90s made a big return this year as location-based augmented reality app Pokémon Go, and was one of the top trending searches of the year.
Beyoncé:
Becky With The Good Hair:
Five words set Searches ablaze when Beyoncé dropped her sixth studio album
Lemonade
and Canadians turned to Google to ask “
Who is Becky with the good hair?”
. The mystery remains... Do you know who Becky with the Good Hair is? We sure don’t, but it’s
#6 on our
top trending “Who is?” list!
Hatchimals!
Two years ago, a few toy developers at the Canadian-based Spin Master chatted about the popularity of YouTube “unboxing” videos. Fast-forward to 2016 and Hatchimals, furry bird-like creatures that require
a cuddle
before hatching from an egg, are one of the top-searched toys of the year.
The Year in Search offers a unique reflection of who we were as a country in 2016. So before heading into a fresh new year, take a moment to look back and reflect on the year that was at
google.ca/2016
.
Happy 2016 and we can’t wait to see what 2017 has in store!
Posted by
Alexandra Hunnings
,
Public Affairs, Google Canada
#YouTubeRewind - how 2016 played out on YouTube
Wednesday, December 7, 2016
A
Beyonce cameo
that brought the house down. Canada’s
biggest YouTube star and the Sexiest Man Alive
. Drake and Rihanna turning a
local Toronto restaurant into a dance party
. Tips for Americans on
how to move to Canada
. And an
out of control fire
that dominated news headlines.
These were just some of the videos that brought Canadians to YouTube in 2016 to laugh, to share, to learn and to remember.
Top Trending Videos in Canada
TV’s YouTube Moment
The number of hours people spent catching up on late night clips nearly
doubled in the last year alone
.
There’s no doubt that TV moments have taken on a life of their own through YouTube. In 2016, late night show channels had over 550M watch hours and over 8.5 BILLION views, as traditional television recognized the power and influence of the YouTube audience and embraced creating content for YouTube.
Canadian Content
Canada’s biggest YouTube star also had a tremendous year in 2016 -
Superwoman Lilly Singh
hit 10M subscribers, wrote her first book and collaborated with her friend Dwayne “The Rock” Johnson on a few videos to help him launch his YouTube channel.
Rounding out the list were a few notable Canadian news moments, including a report by Global News reporter Reid Fiest who captured the enormous scale of the fire in Fort McMurray as cars streamed out of the city. And who could forget President Obama’s attempt to pronounce Mississauga during the State Dinner he hosted for Prime Minister Trudeau?
Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle
by
LipSync Battle on Spike
Adele Carpool Karaoke
by
The Late Late Show
So You Want to Move to Canada, Eh?
by
The Ellen Show
How To Be a YouTube Star (ft. The Rock)
by
IISuperwomanII
Wheel of Musical Impressions with Céline Dion
by
latenight
What's inside a Rattlesnake Rattle?
by
lincolnmarkham
Brothers Convince Little Sister of Zombie Apocalypse
by
Cabot Phillips
Soccer Trick Shots | Dude Perfect
by
DudePerfect
Obama pronouncing Mississauga
by
TomJackson
Caught on camera: Fort McMurray fire erupts behind Global News reporter
by
Global News
Top Trending Music Videos
Rihanna and Drake took over Toronto this year, performing at OVO Fest and making headlines with a rumoured midnight dinner a Ripley’s Aquarium. But, it was when the couple dropped in on Toronto’s The Real Jerk to film the video for
Work
that a top trending YouTube sensation was born.
Globally, Calvin Harris’ video for
This is What You Came For
reached 1 BILLION views in just 167 days, making it Calvin Harris’ biggest YouTube video to-date. It was also Rihanna’s second guest performance to cross 1 billion views. (The first was with Eminem on Love the Way You Life which hit 1.2B views).
Canadian artists had a strong year on YouTube - in addition to Drake, both The Weeknd and Shawn Mendes were among the most-watched artists on YouTube. And Edmonton’s Ruth B burst onto the scene with
Lost Boy
, which she released for the first time on YouTube. In just a few months, her video has reached nearly 39M views around the world.
Rihanna - Work (Explicit) ft. Drake
by
RihannaVEVO
Fifth Harmony - Work from Home ft. Ty Dolla $ign
by
FifthHarmonyVEVO
The Chainsmokers - Closer (Lyric) ft. Halsey
by
ChainsmokersVEVO
Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
by
CalvinHarrisVEVO
ZAYN - PILLOWTALK
by
ZaynVEVO
twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
by
FueledByRamen
CAN'T STOP THE FEELING! (From DreamWorks Animation's "Trolls") (Official Video)
by
justintimberlakeVEVO
The Weeknd - Starboy ft. Daft Punk
by
TheWeekndVEVO
Shawn Mendes - Treat You Better
by
ShawnMendesVEVO
Ruth B - Lost Boy (Official Video)
by
RuthBVEVO
Top Trailers
Before Canadians go to the movies, they head to YouTube to check out trailers - and this year, we saw a number of highly anticipated trailers for blockbuster franchises. Chief among them was
Suicide Squad
, the darkly comedic action movie featuring the antiheroes from the DC Comics universe. Filmed in Toronto, Suicide Squad not only delivered the most-watched trailer, but also the most-searched Halloween costume on Google - Harley Quinn.
Female-led stories also dominated, with appearances from the new Star Wars film
Rogue One
, the all-female cast of the remake of
Ghostbusters
, the not-yet-released
Wonder Woman
movie and the Blake Lively thriller
The Shallows
.
Suicide Squad - Official Trailer 1 [HD]
by WarnerBrosPictures
Marvel's Captain America: Civil War - Trailer 2
by MARVEL
ROGUE ONE: A STAR WARS STORY Official Teaser Trailer
by StarWars
GHOSTBUSTERS - Official Trailer (HD)
by SonyPicturesEntertainment
SAUSAGE PARTY - Official Restricted Trailer - In Cinemas August 11
by SonyPictures Releasing Australia
WONDER WOMAN Comic-Con Trailer
by WarnerBrosPictures
Neighbors 2 - Official Trailer (HD)
by UniversalPictures
Marvel's Doctor Strange Teaser Trailer
by MARVEL
THE SHALLOWS - Official Trailer #2 (HD)
by SonyPicturesEntertainment
Jason Bourne - Official Trailer (HD)
by UniversalPictures
2016 Ads Leaderboard
Ads used to be background noise or something you might fast forward. Since YouTube launched skippable ads six years ago, ads have become content that Canadians are choosing to watch. This year’s top trending ads demonstrate that brands are now creating content that’s meant to entertain.
2016 Canadian Year-end YouTube Ads Leaderboard:
Clash of Clans: Hog Rider 360°
by
Clash of Clans
Momondo - The DNA Journey
by
LetsOpenOurWorld
Ryanville - Hyundai Super Bowl Commercial :45s | The 2017 Hyundai Elantra
by
HyundaiUSA
Starter Pokémon for Pokémon Sun and Pokémon Moon Revealed!
by
pokemon
Coca-Cola: Coke Mini (Hulk vs. Ant-Man)
by
Coca-Cola
Clash Royale: Landscaper (Official TV Commercial)
by
Clash Royale
Apple – iPhone 7 and iPhone 7 Plus in 107 seconds
by
Apple
Zag Bank – Learning Spanish
by
Zag Bank
April Fool's - Meet #RALFH, WestJet’s newest innovation in inflight comfort
by
WestJet
Orange Poppy Seed Loaf
by
Tropicana Canada
Honourable Mention -
SickKids VS: Undeniable
by
SickKids
Canada’s Magical Moments on YouTube
In addition to the top trending videos, trailers and music videos, there were a few magical moments for Canada on YouTube in 2016.
We set a new Canadian record this summer, as Canadians both at home and around the world flocked to YouTube to watch
CBC’s livestream of the Tragically Hip’s final concert
in Kingston. Viewers from
188 different countries
tuned in to watch the concert and post-concert show, bringing home the incredible global reach of YouTube.
We also turned to YouTube to remember Leonard Cohen. Following the announcement of the poet and songwriter’s death on November 10th, the video for his performance of
Hallelujah
was the
most-watched video on YouTube that day
. Hallelujah is actually THE most frequently covered song from before 2010 on YouTube, with 8.7K covers. Jeff Buckley’s cover of the iconic song remains the most popular cover on YouTube, with 84 million views.
The first US presidential debate also broke records on YouTube, with nearly 2 million concurrent views around the world - 14X more live viewership than the debates in 2012.
Canada was the top country outside of the US that turned into the debate on YouTube
.
2016 was also an incredible year for Canadian Creators. We saw 199 channels reach the 100k subscriber mark, 42 hit the 1M subscriber mark, and Canada’s biggest YouTube star, Lilly Singh, hit the 10M subscriber mark.
So take some time, relax, rewind and revisit your favourites from the past year!
Posted by Nicole Bell, communications manager, YouTube Canada
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