Official Canada Blog
News and notes from Google Canada
2014: Canada’s #YearInSearch
Tuesday, December 16, 2014
2014 was the year Canadians searched for gold in
Sochi
. We searched for scores in
Brazil
. We searched for answers on
Ebola
. We searched for our favourite movies starring
Robin Williams
. In 2014 the world searched Google two trillion times. And Google’s 14
th
annual Year In Search offers a revealing look at the people, places and events that sent Canadians searching for answers this past year.
Top Trending Canadian Searches of 2014
Robin Williams
World Cup
iPhone 6
Winter Olympics
Ebola
Philip Seymour Hoffman
Jennifer Lawrence
Joan Rivers
Jian Ghomeshi
ALS
View all of Canada’s Trending Lists here.
Year-In-Search uses data from multiple sources while filtering out spam and repeat queries, to build top-ten lists across pop culture, sports, music, politics, news, and more.
And make sure to
check out the interactive data visualization for Google’s global search trends - encompassing queries from over 70 countries!
Global and Local Conversations
The World Cup was the top trending search on mobile devices by Canadians in 2014, while the sudden passing of iconic funnyman
Robin Williams
in August dominated the year’s celebrity and entertainment searches. Closer to home, a scandal swirling around
Jian Ghomeshi
made the former radio host the top trending Canadian. Our nation also went online to honour Cpl.
Nathan Cirillo
and to mark the passing of a Habs legend. Meanwhile,
Eugenie Bouchard’s
incredible year on the professional tennis circuit made her the top searched Canadian athlete.
The Big Questions
‘
What is ALS
?’ Was Canada’s trending question of the year, proving that dumping cold water on a charity campaign can be a recipe for viral success. ‘
How to Vote’
was the top trending ‘How to’ search in Canada, reflecting a number of provincial and municipal elections across the country. And – spoiler alert! –
‘Who killed Joffrey?’
was Canada’s top trending
whodunnit
, as
Game of Thrones
fans went online searching for answers. While the Polar Vortex dominated Canadian searches in January, searches for
Frozen
the Movie (the top trending film of 2014) suggest that Elsa the Snow Queen
ruled the north in 2014
.
Canada Went Mobile in 2014
Eight out of ten of the top trending technology searches in Canada were related to mobile devices or wearable technology. The larger format
iPhone
6
and the
Nexus 6
were one and two on the list, and the
Moto 360
was a top trending gadget as Canadians went online to learn more about the next generation of wearable technologies.
As we set out to embark on another year of big global moments and national conversations, take a moment to pause and reflect back on 2014. From trending diets and recipes (Shepherd’s pie!) to the top musicians and federal politicians of 2014, enjoy a look back at the year that was through the lens of Google search.
Posted by Aaron Brindle, Google Canada
#YouTubeRewind 2014: Celebrating what you created, watched and shared
Tuesday, December 9, 2014
A rap parody from a pair of Canadian YouTubers. Some displeased celebrities. Americans eating poutine for the first time. An alternate ending to one of the biggest movies ever.
These were the moments that captured Canadians’ attention this year. As 2014 draws to a close, YouTube Canada is sharing the videos that shaped our year with the release of our annual Rewind list of the top trending videos that captured the spirit of the year.
This year's Canadian top trending list includes a fun spectrum of video hits that set the cultural trends from some of the most popular channels. To determine the top videos of the year, YouTube Rewind looked at the many ways people interact, share and like videos, to identify the ones that everybody was talking about in 2014.
Canada's own UnboxTherapy #4 with iPhone 6 Bend Test
Top Trending Videos in Canada
Emma Stone Lip Syncing
Celebrities Read Mean Tweets #7
Goku vs Superman. Epic Rap Battles of History Season 3.
iPhone 6 Plus Bend Test
Americans Try Canadian Snacks For First Time
Jimmy Fallon feat. will.i.am - Ew! (Official Music Video)
"Shapes Songs Collection Vol. 1" - 35 Mins of Baby, Toddler, Kindergarten Kids Learning Videos
How Frozen Should Have Ended
Top 10 Unsportsmanlike Moments in Pro Sports
#LEH - Superwoman & Humble The Poet (Official Video)
Top Trending Music Videos in Canada
Katy Perry - Dark Horse (Official) ft. Juicy J
Nicki Minaj - Anaconda
Meghan Trainor - All About That Bass
Taylor Swift - Shake It Off
#SELFIE (Official Music Video) - The Chainsmokers
Sia - Chandelier (Official Video)
Ariana Grande - Problem ft. Iggy Azalea
Shakira - Can't Remember to Forget You ft. Rihanna
Calvin Harris - Summer
Jason Derulo - "Wiggle" feat. Snoop Dogg (Official HD Music Video)
Four years ago, YouTube introduced the skip button to let consumers choose whether to watch ads… or not. Now, all ads are skippable. From
thankful ATMs
to
puppy love
, today we’re also releasing the list of ads that resonated the most with Canadians in 2014, See more of the year’s top ads on
Think With Google
.
Check back later today when we update the blog to include the top trending global list once its released, but in the meantime other fun trending videos in Canada are:
TOP TRENDING EDUCATION/FAMILY VIDEOS
"Shapes Songs Collection Vol. 1" - 35 Mins of Baby, Toddler, Kindergarten Kids Learning Videos
Wheels on the bus and other nursery rhymes
ABC Songs for Children
Nursery Rhyme singing time
Top 50 English Nursery Rhymes
Animated Surprise Easter Eggs for Learning Colours
TOP 5 TRENDING PRANK VIDEOS
Best Classroom April Fools Prank
Yoga Pants Prank
Mortal Kombat Elevator Prank
Spiderman in real life prank
Stealing People’s Gas Prank
TOP 10 FROZEN "LET IT GO" COVERS
Let it Go - Frozen - Alex Boya (Africanized Tribal Cover) ft. One Voice Children's Choir
Maddie and Zoe sing "Let It Go" from Disney's "Frozen
"
Let It Go (Disney's "Frozen") Vivaldi's Winter - ThePianoGuys
Let It Go/Let Her Go (Frozen/Passenger MASHUP) - Sam Tsui
Disney's FROZEN "Let It Go" Demi Lovato COVER by Steamfaerie
Disney's Frozen - Let it Go by Idina Menzel (Cover by Grace Lee)
Let It Go - Male Vocal Cover - Frozen (Soundtrack)
Let It Go - FROZEN (Idina Menzel) | 8 and 10 Year Old Sophia & Bella | Mugglesam
Sonnet Son - Let it go (Frozen OST Cover)
"Let It Go", from Frozen - Cover by CIMORELLI
Update showcasing Global top trending videos from
www.youtube.ca/rewind
Here is the list of top trending global videos - congratulations to Canada's own UnboxTherapy who took the #5 spot for his video testing the physical boundaries of the iPhone 6.
Mutant Giant Spider Dog
Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
First Kiss
The Voice IT | Serie 2 | Blind 2 | Suor Cristina Scuccia - #TEAMJ-AX
iPhone 6 Plus Bend Test
Bars & Melody - Simon Cowell's Golden Buzzer act | Britain's Got Talent 2014
Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
Devil Baby Attack
Goku vs Superman. Epic Rap Battles of History Season 3.
10 Hours of Walking in NYC as a Woman
Posted by Dave Brown, YouTube Canada Team, Favourite Video of the year
Jimmy Fallon feat. will.i.am - Ew! (Official Music Video)
#PlayMusicCanada
Tuesday, December 2, 2014
Canada. You rock. It's been less than a year since we brought Google Play Music to Canada and already it’s one of our top performing markets. As a bit of a thank you, this holiday season, the Google Play Music team will be bringing some of our favourite Canadian musicians ‘home for the holidays’ across three cities:
City and Colour
in Toronto December 4th,
New Pornographers
in Vancouver on December 11th and
Coeur de Pirate
in Montreal on December 18th.
Look for special invites and updates from the bands and local partners to learn how you can be one of the few lucky music fans to attend these exclusive shows.
We will update the blog with highlights and images from each of the shows in the coming weeks. Additionally, throughout the month of December we will be featuring great music and bands from each of the three cities in Google Play. Starting with Toronto, you can find special discount offers for select local artists and curated playlists, and check back for Vancouver and Montreal.
In a recent survey by Google Canada, nearly half of Canadians (46%) told us that streaming music has helped them discover more new artists, and over 30% cited that what they love most about streaming music is the an extensive library. So... if you are not familiar with Google Play Music yet, enjoy
60 days of unlimited music streaming
as a limited time offer during the weeks of our 'home for the holidays' events. Google Play Music is also the only platform with a locker feature that allows you to store your own collection of music for free along side our library of over 30 million songs.
#PlayMusicCanada Update - December 5th, 2014
Thanks City and Colour fans, for joining us at the Great Hall last night for his acoustic performance and for helping to make our first home for the holidays concert a really memorable event. If you haven't heard City and Colour's music before, take a listen at
Google Play Music
or take advantage of limited time discounted prices on albums from tons of great Toronto artists.
Vancouver, you're up next! We can't wait to bring The New Pornographers home for the holidays on December 11th!
#PlayMusicCanada - Update - December 16
A big thanks to the fans of The New Pornographers for hanging with us last week during their special performance at The Wise Hall and Lounge in Vancouver. The show is over, but keep the party goign with The New Pornographers' music on Google Play Music. You can stream or download your favourites today and stay tuned for updates and exclusive content from the show.
We are gearing up for Montreal later this week and we cannot wait to groove to Quebec's own Coeur de pirate.
#PlayMusicCanada - Montreal Update - December 19
Wow! Merci, Montreal. What a way to end our home for the holiday, Google Play Music campaign. The venue, the music, the fans could not have made for a more beautiful and festive conclusion. Looking forward to celebrating with you all again some time in the near future.
Don't forget, we were recording the live shows, and hope to have a special treat for you all at the Google Play Music store in 2015. Stay tuned.
Posted by Blaire Nichols, Music Partner Manager for Google Play,
recently listened to
"Hometown Toronto" Playlist
Ticats or Stamps in the 102nd Grey Cup comes down to this important question: Chili or Meatloaf?
Friday, November 28, 2014
Heading into Grey Cup weekend, Canadian searches on Google for the Stamps and Ticats are in a virtual dead-heat across Canada. Online searches for the Hamilton Tiger-Cats are highest in Ontario and the Yukon, while searches for the Calgary Stampeders are highest in Alberta and Saskatchewan.
Battle of the Bellies
And geography doesn’t just define allegiances... It may also hint at what food you might see at Grey Cup parties this weekend. Because if there’s meatloaf on your plate this Sunday, there’s a good chance you’re cheering on the Ticats! Searches for Chili recipes are on the rise in Alberta, while searches for meatloaf recipes are spiking in Ontario.
The Players
This week searches for Tiger-Cats semifinals hero Brandon Banks are outpacing his quarterback Zach Collaros by a margin of 3:1. And Canadians are searching 66 percent more frequently for Stampeders’ starting running back Jon Cornish than QB Bo Levi Mitchell.
Grey Cup ... Caribbean Edition
Internationally, searches for the Grey Cup are historically highest in the UK and the US. However, over the past seven days the largest international search volume for the Grey Cup is in Caribbean, with searches highest in the Turks and Caicos, Cayman Islands and Cuba - perhaps Canadians vacationing, or maybe scouting locations for an all-star game!?
Parade route planning?
Top trending terms associated with the Grey Cup include tickets, halftime show, pools and “Grey Cup weekend”. Despite this year’s Grey Cup taking place in climate-controlled BC Place, searches for “coldest Grey Cup” are also on the rise. Finally, it looks like some Canadian football fans are getting a little ahead of themselves: there’s an uptick in Grey Cup Parade searches.
Posted by Aaron Brindle, Google Canada
Walk in the footsteps of heroes in “A Journey Through Middle-earth”
Tuesday, November 18, 2014
Editor's Note: This blog is cross-posted from the official
Chrome Blog
In time for the epic conclusion to the Hobbit trilogy we’ve updated the Chrome Experiment, “A Journey Through Middle-earth.” Whether you’re a hobbit, wizard or dwarf (oh yeah, humans too) you can now relive all of the epic Middle-earth adventures, from Frodo’s journey to Mount Doom in The Lord of the Rings: The Fellowship of the Ring to Bilbo’s final battle in The Hobbit: The Battle of the Five Armies, in theaters December 17th. This year's Chrome Experiment was developed by North Kingdom in collaboration with Warner Bros. Pictures, New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
Your adventure
starts
on a beautiful, interactive map of Middle-earth where you can explore all 27 locations from the Lord of the Rings and Hobbit film trilogies. This year’s map is rich with 3D animations highlighting the paths of eight key characters, including Bilbo, Gandalf and Bard.
Completely new for this year’s version is a
peer-to-peer battle game
where you can challenge your friends to a test of skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and
WebGL
. It’s touch optimized for laptops, phones and tablets, bringing you a stunning interactive experience across all your devices.
Just go to
goo.gl/TheHobbit
on your laptop, phone or tablet to check out the latest
Chrome Experiment
, “
A Journey through Middle-earth.
” And for those of you who are more interested in geeking out about web development than exploring Middle-earth, check out our
technical case study
on HTML5Rocks.com.
Posted by Ian Ellison-Taylor, Chrome Product Manager and human defender of Minas Tirith
Small businesses go Online for the Holidays
Monday, November 17, 2014
This holiday seaso
n, shoppers will be savvier, more informed, and more connected than ever before. That’s because three
quarters of Canadians say they will be doing online research before buying holiday gifts this year.
But nearly two thirds of small and independent retailers in Canada don’t have an online presence.
An online presence helps shoppers find your small business whether they're down the street, across Canada, or around the world. At the same time, more than half of small business owners tell us that it is more difficult to be a small business today compared to 10 years ago.
More than a third
of SMB owners say that the
way customers shop has changed
More than a quarter
say that customers are doing more research before coming into stores
One in four
feel that its harder to reach customers today
That’s the inspiration behind
Retail Spark
, a new initiative that we’ve launched with
Retail Council of Canada
and
Shopify
, to help small and independent retailers connect with new customers and
grow their business during the crucial holiday season and beyond.
The response from the small business community has been tremendous - we’ve connected with more than 600 small business owners at
events in Toronto, Montreal and Vancouver
, and thousands more online.
We heard from retail industry leaders - big and small - who shared how their businesses have prospered on the web. Event attendees learned how to have their stores found on Search and Maps, as well as how they can promote their businesses online. Small businesses also met with gurus from Shopify, who shared how to set up an eCommerce shop and start selling online.
Getting online can make a big difference for small businesses. Retailers that are interested in learning more about the digital tools available to them can download a free
Digital Starter Kit
. Success stories and videos from the events are also available at
retailspark.withgoogle.com
.
Thank you to the small and independent retailers everywhere that joined us on the road. See you on the web!
Posted by Jenn Kaiser, Communications, Google Canada
Music on YouTube that hits the right note
Wednesday, November 12, 2014
You didn’t just watch
All About That Bass
200+ million times on YouTube. You watched Meghan Trainor perform it live for the
first time ever
and later with
Jimmy Fallon and the Roots
. You used the song in tens of thousands of your videos, like
covering it
with an upright bass. Your views helped put the song at the top of the
Billboard Hot 100
for weeks. And that’s all just for one song.
You've watched, shared, remixed, invented, parodied and whatevered your favorite songs, making YouTube the ultimate place for artists and fans to connect. To celebrate all that music and unlock new ways to enjoy, we’re making it easier to find new music on YouTube and rock out to old favourites.
A new home just for music
Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. You can find a playlist to perfectly fit your mood, whether that’s a
morning motivators playlist
or
Boyce Avenue YouTube Mix
. Check out the newest songs from channels you subscribe to, like
FKA twigs
or
Childish Gambino
. Or quickly find the songs you’ve been playing over and over and over again.
Post Content
Posted by The YouTube Music Team
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