Official Canada Blog
News and notes from Google Canada
Helping businesses shine with Google My Business
Wednesday, June 11, 2014
There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are more than just patrons – they’re your regulars, your advocates and your friends. In other words,
they’re your people
.
The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be. That’s why we are happy to introduce
Google My Business
– a free and easy way to find and connect with your people wherever you are.
Google My Business
brings together all the ways Google can help your business shine in one place:
Update your business info
on Search, Maps and Google+ from one place to make it easy for customers to get in touch
Add beautiful photos
of your business and a virtual tour of your business interior to help customers see what makes your business unique
Connect directly with your fans and customers
by sharing news, events and other important updates from your Google+ page
Stay on top of reviews
from across the web, and respond to Google reviews
Understand how people find and interact with your business
using custom insights and integration with AdWords Express
Manage your information on-the-go
with the Google My Business
Android app
and the iOS app (launching soon)
I
n addition to new businesses getting started with Google My Business, we’re also upgrading current users of Places for Business and the Google+ Dashboard to this new experience.
Businesses with a passion for everything from
beautiful hand-made hats
and
fresh crab cakes
, to the
best local pale ale
, are finding their people with Google.
To learn more about how you can find your people, visit
google.ca/mybusiness
Posted by Dan Pritchett
& Dennis Troper
You’re changing the world. We want to help.
Monday, June 9, 2014
Today, we are excited to work with TechSoup Global and TechSoup Canada to bring Google for Nonprofits to Canada. Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits can
apply to join the program,
which offers access to our suite of free products and tools.
Once your organisation is approved, you can get access to free
Google Apps
to cut IT costs and operate more efficiently, up to $10,000 a month in advertising on
Google AdWords
to reach more donors, and premium features for
YouTube
and our
mapping technologies
to raise awareness of your cause. We’ve also developed other online resources such as
educational videos
,
case studies
and other ways to
connect
with other nonprofits.
We see the impact every day of nonprofits embracing the web - it’s literally transforming the way they work.
Samasource
has connected women, youth and refugees to meaningful work opportunities over the internet.
Kiva
funds millions of dollars in loans through online donations to entrepreneurs in need. We’re also seeing this in Canada. And
Ladies Learning Code
is one of many organizations in Canada using web-based tools to run a network of 6,000 volunteers to host code-learning workshops all over the country.
We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more nonprofits in Canada.
Posted by Naveen Viswanatha, Product Manager, Google for Nonprofits
Binge Watchers Rejoice! Your favourite TV shows now on Google Play in Canada
Thursday, June 5, 2014
We brought you apps, movies, books, and most recently music .. and starting today you can watch your favourite
TV shows on Google Play
in Canada on any device at any time.
Whether you’re a fan of comedy, drama or documentaries, there’s something on Google Play to suit your TV tastes.
Game of Thrones
,
Sherlock
and
Mad Men
are just a few of the many popular TV shows you can start watching now on Google Play starting today.
Canadians are looking to stream their favourite television shows and movies when they want... on whatever screen they want. But, there’s still nothing like watching on that big screen - so don’t forget that
Chromecast
is a great way to take the Google Play content on your Android, Apple phone, tablet, or computer and make it available to watch on your livingroom TV.
So binge watchers and TV junkies take note: quit surfing those TV listings…. Google Play has you covered.
Posted by Ben Serridge, Google Play Movies & TV
#ProudToPlay: Celebrating equality for all athletes
Tuesday, June 3, 2014
Reposted from
YouTube Blog
From the Sochi Olympics to the
recent NFL draft
, this year has seen a growing, global conversation about the lesbian, gay, bisexual, and transgender (LGBT) community in the world of sports. Many LGBT athletes are
sharing their stories on YouTube
,
and the support they’re getting from teammates and fans has helped others find the courage to do the same.
Sports bring together people from all backgrounds and experiences through a shared passion, and YouTube shares that spirit of connecting diverse communities to make a difference.
In celebration of the upcoming World Cup in Brazil and LGBT Pride month, we’re honoring the LGBT athletes, their supporters, a
s well as the YouTube Creators who stand up for diversity in sports and elsewhere—all of whom help create
an equal and inclusive playing field for everyone. Inspired by
#ProudToLove
last year, we’re calling this effort #ProudToPlay.
We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort. We stand with our community in the belief that
youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field
.
Join the conversation by uploading a video talking about what being #ProudToPlay means to you.
Over the course of Pride month, we’ll share a collection of videos
about the LGBT community and sports
on the
YouTube Spotlight Channel
.
Happy Pride and enjoy the beautiful game this summer!
Raymond Braun, YouTube Marketing Manager, recently watched
”Robbie Rogers returns to the beautiful game with a wonderful homecoming | MLS Insider, Episode 1.”
How do we Think Brand in a new, digital world?
Monday, May 12, 2014
At Google Canada we see our job as helping brands understand digital as it continues to redefine marketing. With that goal in mind, we organized our first ever Think Brand Week to
inspire marketers and agencies to think about today’s iconic brand building and what’s possible through digital tomorrow. The best brand building isn’t online or offline; it’s an integrated story that
connects with Canadians, catalysing them to
think and do.
Last week, we hosted 800 marketers to discuss some of the most pressing issues facing the industry. We hope this is just the beginning of how we can collectively
#thinkbrand
and create advertising that is immersive, engaging and meaningful for Canadians.
Humanizing Digital, Abigail Posner,
Head of Strategic Planning, Google
Posted by Fab Dolan, Marketing Manager, Google Canada
YouTube Canadian Collab Program videos are in!
Friday, May 9, 2014
What happens when one super talented Canadian YouTuber gets together with another super talented YouTuber? That’s what we wanted to find out. Earlier this year following our
Canadian Collab program
we teamed up with a
group of motivated and talented Canadian creators
to collaborate and make some video magic happen.
The videos made us laugh, they made us dance and sing-along, and they made us think. Check’em out for yourself:
Andrew Hunt (
andypandy311
) and Andrew Gunadie (
Gunnarolla
) have created a '
Party Anthem
' for people who hate partying. The short club banger of a song talks about all the benefits of staying in and having a nice bubble bath, verses standing around in a hot/sweaty dance club all night.
Feathers get ruffled as Aaron and B (
Marblemediakids
and
Themfridayrants
) recreate the game
Them Fine Feathered Frenzy's
. Will the two impress Judge Masa and transport their eggs successfully across a homemade obstacle course? Or will they crack under the pressure
"
NEthing Reviews
and
Fun Time Internet
will be debuting their collaboration — Tubenight — in a week-long extravaganza from May 5th to 9th. Hosted by Nick and Elliott from
NEthing Reviews
, Tubenight is a late night talk show featuring interviews with and musical performances by prominent YouTubers. Joining Nick and Elliott will be the hilarious and opinionated Shimmy, VFX wizard
Yung Lee
and indie rockers
The Elwins
. Be sure to check out the NEthing Reviews channel for all the tubey goodness!"
Aaron and B
get the surprise of their lives
when Judge Masa from their favourite show Japanizi: Going, Going, Gong! magically appears. The pair tries their best to recreate Lobster Mouse Chopstick Fun, with what they have in Bareket’s basement, all in an effort to get Judge Masa to say “OKAY!”
NEthing Reviews
and
Fun Time Internet
will be debuting their collaboration —
Tubenight —
in a week-long extravaganza from May 5th to 9th.
Hosted by Nick and Elliott from
NEthing Reviews
,
Tubenight
is a late night talk show featuring interviews with and musical performances by prominent YouTubers. Joining Nick and Elliott will be the hilarious and opinionated
Shimmy
, VFX wizard
Yung Lee
and indie rockers
The Elwins
. Be sure to check out the NEthing Reviews channel beginning May 5th for all the tubey goodness!"
Aimee Davison of
OneHundredJobs
and Jonathan Lahue of
JustEyeballIt
, who both star on
WeWareYTube
teamed up to make
a parody about the backlash against the millennial generation
; as well as an
animated dream
showing the endless creative potential of green screens.
A shout out and thank you to
Pie In The Sky Studios
for being such a great resource, this would not have been possible without your participation. Don’t forget collaborating is the best way to grow your channel and your audience - so reach out and make friends with your fellow YouTubers.
It’s no surprise that when you want to find some great Canadian talent …. you’ll find it on YouTube.
Posted by Sari Katz, YouTube Canada, recently watched
Daniela Andrade
Get to know a Canadian YouTube Star: RachhLoves
Wednesday, May 7, 2014
Editor’s Note: Today’s guest blog post is from StyleHaul Network creator
RachhLoves
who turns to YouTube to share her love of makeup, fashion and life, engaging more than 350,000 avid fans and subscribers. This is the third post in our week-long Think Brand series.
Q: How did you get started on YouTube and why?
A: My first job out of school was in CPG marketing, and I was living in a new city by myself. I enjoyed experimenting with makeup, and I remember one day heading to Google to search for a celebrity makeup look and finding a YouTube video demonstrating how to replicate the look. From there I was hooked on this blossoming community of girls who shared my passion for all things beauty and fashion. I went from commenting on others’ videos to
creating my own videos
as a fun hobby, to joining the
StyleHaul
network and growing my channel. I’ve been blessed that it took off from there.
Q: What makes YouTube an ideal space for the fashion and beauty industry?
A: The beauty of YouTube is the cycle of engagement between the video creators and the audience. In the fashion and beauty industry, YouTube takes the hot trends and the classic styles that used to be a one-way monologue from magazines and runways to consumers and turns them into a dialogue. When I make a video,
I get feedback from my subscribers
about how they wear the style that I shot, which gives me ideas for the next video style becomes more accessible, familiar and fun!
Q: What do you look for in brand partners?
A: The most successful partnerships I’ve enjoyed have been with brands that value creative collaboration and shared pursuit of goals. Brands that are adept at
working with creators
view a partnership as a dialogue and make excellent use of the knowledge and experience I have in the space. YouTube viewers are discerning and value authenticity. Brands that want to shoehorn a TV commercial into a YouTube video are missing out on the real opportunity that exists in the medium and risk alienating often will alienate viewers both from the brand and from the presenter.
Q: Why do you love creating original content online?
A: I loved studying marketing and chose it as a career coming out of school because I love understanding the dynamic between a presenter and an audience. The difficulty as an impatient young marketer was that everything seemed to move slowly, from my perspective! As I started out in the YouTube space, every video felt like a campaign and the feedback was instant. The constant iterations allowed me to try new things and be bold. I still love that dynamic, and with the added collaboration with the StyleHaul network I never get tired of learning from my subscribers and fellow content creators better.
Q: How has your channel changed over the years?
A: While the main themes of beauty, fashion, and lifestyle have been the same, the milestones in my life over the last five years have had a direct influence on my channels. Since starting on YouTube, I got
engaged
, got married, moved several times, and
welcomed our daughter into the world
. Having my subscribers along for the big events in my life has been a joy and I have tried to use those moments to encourage, support and entertain them as they go through similar times.
Posted by Jennifer Kaiser, Google Communications
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