Official Canada Blog
News and notes from Google Canada
#PrayWithMe: Connect online with your faith community
Wednesday, April 8, 2020
This week, millions of Canadians will celebrate Passover and Easter. And in the coming weeks, many more will observe Ramadan. This year, these important religious holidays will feel very different, as faith organizations all over the world look for new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.
During these difficult times, it’s important for us to continue to connect with each other and feel part of our wider communities, even from home.
While some faith organizations have used digital tools to connect with their congregations for many years, this year’s broadly mandated orders to stay home will make it essential for communities, families and individuals to find new ways of coming together, online.
The shift has already begun. Since the start of March, the combined subscribers of all
Vatican News channels
has more than doubled.
To assist faith organizations everywhere who are new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our
Playlist
and
Help Centre
for best practices, or check out instructions for hosting a live stream event either from a
mobile device
or
desktop
.
For those who are marking Passover this week, synagogues are offering many ways to share and celebrate online.
Beth Torah Congregation
, based in Toronto, is live streaming seders and festival services throughout the week, as is
Shaarey Dezek Synagogue
in Winnipeg and the
City of David Messianic Synagogue
, also in Toronto.
For those celebrating Good Friday and Easter, churches are hosting live streams for their local congregations, including
The Archdiocese of Toronto
from St. Michael’s Cathedral Basilica,
The Anglican Church of Canada
,
St. George’s Anglican Church
in St. Catharine’s,
St. Mary’s Church
in Brampton,
St. Mary & St. Joseph Coptic Orthodox Church
in Richmond Hill,
Saint-Joseph Centre
in Saint-Césaire, Quebec and more.
The Vatican
will live stream all of its Holy Week services from St. Peter’s Basilica, including Easter Sunday mass at 11AM CET.
Renowned opera singer
Andrea Bocelli
will perform live at 7PM CET on Sunday, April 12 from Milan’s historic Duomo Cathedral, available exclusively on YouTube. The concert entitled, “Music For Hope,” will represent a message of love, healing and hope to Italy and the world. The Duomo, currently closed, will open its doors exceptionally for Andrea Bocelli who will be accompanied only by the cathedral organist, Emanuele Vianelli, playing one of world’s largest pipe organs.
Wishing faith communities across Canada safe and healthy holidays.
Posted by the YouTube Canada Team
#YouTubeRewind - how 2016 played out on YouTube
Wednesday, December 7, 2016
A
Beyonce cameo
that brought the house down. Canada’s
biggest YouTube star and the Sexiest Man Alive
. Drake and Rihanna turning a
local Toronto restaurant into a dance party
. Tips for Americans on
how to move to Canada
. And an
out of control fire
that dominated news headlines.
These were just some of the videos that brought Canadians to YouTube in 2016 to laugh, to share, to learn and to remember.
Top Trending Videos in Canada
TV’s YouTube Moment
The number of hours people spent catching up on late night clips nearly
doubled in the last year alone
.
There’s no doubt that TV moments have taken on a life of their own through YouTube. In 2016, late night show channels had over 550M watch hours and over 8.5 BILLION views, as traditional television recognized the power and influence of the YouTube audience and embraced creating content for YouTube.
Canadian Content
Canada’s biggest YouTube star also had a tremendous year in 2016 -
Superwoman Lilly Singh
hit 10M subscribers, wrote her first book and collaborated with her friend Dwayne “The Rock” Johnson on a few videos to help him launch his YouTube channel.
Rounding out the list were a few notable Canadian news moments, including a report by Global News reporter Reid Fiest who captured the enormous scale of the fire in Fort McMurray as cars streamed out of the city. And who could forget President Obama’s attempt to pronounce Mississauga during the State Dinner he hosted for Prime Minister Trudeau?
Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle
by
LipSync Battle on Spike
Adele Carpool Karaoke
by
The Late Late Show
So You Want to Move to Canada, Eh?
by
The Ellen Show
How To Be a YouTube Star (ft. The Rock)
by
IISuperwomanII
Wheel of Musical Impressions with Céline Dion
by
latenight
What's inside a Rattlesnake Rattle?
by
lincolnmarkham
Brothers Convince Little Sister of Zombie Apocalypse
by
Cabot Phillips
Soccer Trick Shots | Dude Perfect
by
DudePerfect
Obama pronouncing Mississauga
by
TomJackson
Caught on camera: Fort McMurray fire erupts behind Global News reporter
by
Global News
Top Trending Music Videos
Rihanna and Drake took over Toronto this year, performing at OVO Fest and making headlines with a rumoured midnight dinner a Ripley’s Aquarium. But, it was when the couple dropped in on Toronto’s The Real Jerk to film the video for
Work
that a top trending YouTube sensation was born.
Globally, Calvin Harris’ video for
This is What You Came For
reached 1 BILLION views in just 167 days, making it Calvin Harris’ biggest YouTube video to-date. It was also Rihanna’s second guest performance to cross 1 billion views. (The first was with Eminem on Love the Way You Life which hit 1.2B views).
Canadian artists had a strong year on YouTube - in addition to Drake, both The Weeknd and Shawn Mendes were among the most-watched artists on YouTube. And Edmonton’s Ruth B burst onto the scene with
Lost Boy
, which she released for the first time on YouTube. In just a few months, her video has reached nearly 39M views around the world.
Rihanna - Work (Explicit) ft. Drake
by
RihannaVEVO
Fifth Harmony - Work from Home ft. Ty Dolla $ign
by
FifthHarmonyVEVO
The Chainsmokers - Closer (Lyric) ft. Halsey
by
ChainsmokersVEVO
Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
by
CalvinHarrisVEVO
ZAYN - PILLOWTALK
by
ZaynVEVO
twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
by
FueledByRamen
CAN'T STOP THE FEELING! (From DreamWorks Animation's "Trolls") (Official Video)
by
justintimberlakeVEVO
The Weeknd - Starboy ft. Daft Punk
by
TheWeekndVEVO
Shawn Mendes - Treat You Better
by
ShawnMendesVEVO
Ruth B - Lost Boy (Official Video)
by
RuthBVEVO
Top Trailers
Before Canadians go to the movies, they head to YouTube to check out trailers - and this year, we saw a number of highly anticipated trailers for blockbuster franchises. Chief among them was
Suicide Squad
, the darkly comedic action movie featuring the antiheroes from the DC Comics universe. Filmed in Toronto, Suicide Squad not only delivered the most-watched trailer, but also the most-searched Halloween costume on Google - Harley Quinn.
Female-led stories also dominated, with appearances from the new Star Wars film
Rogue One
, the all-female cast of the remake of
Ghostbusters
, the not-yet-released
Wonder Woman
movie and the Blake Lively thriller
The Shallows
.
Suicide Squad - Official Trailer 1 [HD]
by WarnerBrosPictures
Marvel's Captain America: Civil War - Trailer 2
by MARVEL
ROGUE ONE: A STAR WARS STORY Official Teaser Trailer
by StarWars
GHOSTBUSTERS - Official Trailer (HD)
by SonyPicturesEntertainment
SAUSAGE PARTY - Official Restricted Trailer - In Cinemas August 11
by SonyPictures Releasing Australia
WONDER WOMAN Comic-Con Trailer
by WarnerBrosPictures
Neighbors 2 - Official Trailer (HD)
by UniversalPictures
Marvel's Doctor Strange Teaser Trailer
by MARVEL
THE SHALLOWS - Official Trailer #2 (HD)
by SonyPicturesEntertainment
Jason Bourne - Official Trailer (HD)
by UniversalPictures
2016 Ads Leaderboard
Ads used to be background noise or something you might fast forward. Since YouTube launched skippable ads six years ago, ads have become content that Canadians are choosing to watch. This year’s top trending ads demonstrate that brands are now creating content that’s meant to entertain.
2016 Canadian Year-end YouTube Ads Leaderboard:
Clash of Clans: Hog Rider 360°
by
Clash of Clans
Momondo - The DNA Journey
by
LetsOpenOurWorld
Ryanville - Hyundai Super Bowl Commercial :45s | The 2017 Hyundai Elantra
by
HyundaiUSA
Starter Pokémon for Pokémon Sun and Pokémon Moon Revealed!
by
pokemon
Coca-Cola: Coke Mini (Hulk vs. Ant-Man)
by
Coca-Cola
Clash Royale: Landscaper (Official TV Commercial)
by
Clash Royale
Apple – iPhone 7 and iPhone 7 Plus in 107 seconds
by
Apple
Zag Bank – Learning Spanish
by
Zag Bank
April Fool's - Meet #RALFH, WestJet’s newest innovation in inflight comfort
by
WestJet
Orange Poppy Seed Loaf
by
Tropicana Canada
Honourable Mention -
SickKids VS: Undeniable
by
SickKids
Canada’s Magical Moments on YouTube
In addition to the top trending videos, trailers and music videos, there were a few magical moments for Canada on YouTube in 2016.
We set a new Canadian record this summer, as Canadians both at home and around the world flocked to YouTube to watch
CBC’s livestream of the Tragically Hip’s final concert
in Kingston. Viewers from
188 different countries
tuned in to watch the concert and post-concert show, bringing home the incredible global reach of YouTube.
We also turned to YouTube to remember Leonard Cohen. Following the announcement of the poet and songwriter’s death on November 10th, the video for his performance of
Hallelujah
was the
most-watched video on YouTube that day
. Hallelujah is actually THE most frequently covered song from before 2010 on YouTube, with 8.7K covers. Jeff Buckley’s cover of the iconic song remains the most popular cover on YouTube, with 84 million views.
The first US presidential debate also broke records on YouTube, with nearly 2 million concurrent views around the world - 14X more live viewership than the debates in 2012.
Canada was the top country outside of the US that turned into the debate on YouTube
.
2016 was also an incredible year for Canadian Creators. We saw 199 channels reach the 100k subscriber mark, 42 hit the 1M subscriber mark, and Canada’s biggest YouTube star, Lilly Singh, hit the 10M subscriber mark.
So take some time, relax, rewind and revisit your favourites from the past year!
Posted by Nicole Bell, communications manager, YouTube Canada
Watch CBC Music’s The Tragically Hip: A National Celebration live on YouTube
Thursday, August 18, 2016
From Bobcaygeon to the Paris of the Prairies, this Saturday Canadians from across the country and around the world are celebrating an amazing moment in our shared history.
On
Saturday, August 20 at 8:30 p.m. ET, CBC Music will broadcast and livestream
The Tragically Hip: A National Celebration
, the band’s sold out concert in their hometown of Kingston, Ontario, on YouTube.
WATCH LIVE STREAM HERE
For over three decades Gord Downie and the Hip have sung of uniquely Canadian moments, memories and places that span Canada’s geography. From
Ahead by a Century
to
At the Hundredth Meridian
, the songbook of The Tragically Hip feels at times like an intimate narration of our country’s history.
The band has been flooded with love by fans from Canada and abroad.
The Kingston show this Saturday is the last stop on the band’s 15-city tour - one more chance for fans to show their deep appreciation. And it is this show that the CBC Music is broadcasting and livestreaming on YouTube.
As Canada's national broadcaster, CBC Music is proud to share this celebration of the Tragically Hip with Canadians -- and the world. No matter where you are this Saturday, tune in to CBC Music’s
YouTube livestream
to celebrate The Tragically Hip in what is sure to be another beautiful moment of Canadian history.
Posted by: Mark Steinmetz, Senior Director of CBC Music
Nothing but net! Dude Perfect delights Toronto fans
Wednesday, May 18, 2016
Hundred of fans joined us as YouTube creators
Dude Perfect
visited Toronto this week. Fans and children from the MLSE Foundation participated in a day of basketball challenges with the world’s largest sports channel on YouTube, participating in dribble wars and knockout challenges with basketballs, as well as capturing lots of selfies.
The energetic sports fandom in Toronto mirrors what we see online everyday. YouTube has helped sports fans feel more engaged and connected with their favourite teams, leagues and athletes. Globally, the world has spent 5.7 billion minutes - or 10,000 years - watching Dude Perfect on YouTube!
To catch up on "did you see that?!" moments, fans hop on YouTube immediately after a game’s biggest moment. For example, minutes after after Jose Bautisa’s now infamous bat flip,
searches spiked on YouTube
.
Sports fandom today extends beyond scheduled TV broadcasts with Canadian fans turning to YouTube for deeper engagement with their favourite sports, events, and athletes with
nearly two-thirds of Canadian sports fans saying that they can get a closer, more personal look at athletes or sports teams on YouTube than anywhere else.
2
Case in point: take a look at Dude Perfect’s
Seattle Seahawks Edition ft. Russell Wilson
video to see the Super Bowl-winning quarterback like you’ve never seen him before!
Across the board, sports fandom on YouTube continues to grow. In fact,
search interest on YouTube was higher for the last Summer Olympics than for the last World Cup or each of the past six Super Bowls!
1
Today, watching live sports is an even richer experience because our devices are always within reach.
More than half of Canadian sports fans agree that YouTube is one of the first places they go before, during or after major sports events or news.
2
Thanks to Dude Perfect (and Panda!) for visiting their passionate Canadian fans in Toronto. We, along with the millions of sports fans on YouTube, can’t wait to see what you’ll pull off next!
Posted by Jenn Kaiser, Communications Manager, YouTube Canada
1
Google Trends, YouTube Search, Worldwide, Jan. 2011–Mar. 2016.
2
Sports Fandom on YouTube, Google / Ipsos Connect, May 2016 (n=5,005 Online Canadian respondents age 18-54)
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