1. Google commissioned Ipsos COVID-19 tracker, CA n= ~660 18 +online consumers who plan to shop for the holidays. Aug 27-30
2. Google / Ipsos, Shopping Tracker, Canada, July 2020. Base: Total sample (n=1051) Canadians online 18+ who shopped in the last 2 days.
3. Google Internal Data, July 2020, based on an A/B test comparing performance for users seeing the updated layout on the Shopping property vs a control group not seeing the new experience