Official Google Canada Blog: Making search results more local and relevant

Official Canada Blog

News and notes from Google Canada

Making search results more local and relevant

Friday, October 27, 2017

When you’re searching on Google, we aim to provide the most useful results for your query. Today, around one in five searches on Google is related to location, so providing locally relevant search results is an essential part of serving you the most accurate information.
In order to provide this optimal experience, your location determines the country service you receive results for
across Google Search and Maps. Historically, these services have been labeled and accessed via
country code top level domain names (ccTLD) such as [google.ng for Nigeria] or [google.com.br for Brazil].
You may also have typed in the relevant ccTLD in your browser.
Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop
Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default,
you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically
receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically
to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian
country service.

If for some reason you don't see the right country when you're browsing, you can still go into settings and select
the correct country service you want to receive. Typing the relevant ccTLD in your browser will no longer bring you
to the various country services—this preference should be managed directly in settings. In addition, at the bottom
of the search results page, you can clearly see which country service you are currently using.

It’s important to note that while this update will change the way Google Search and Maps services are labeled, it
won’t affect the way these products work, nor will it change how we handle obligations under national law. This
update will help ensure that you get the most relevant results based on your location and is consistent with how
Google already manages our services across a number of our other platforms, including YouTube, Blogger, Google
Earth and Gmail, among others. We’re confident this change will improve your Search experience, automatically providing you with the most useful information based on your search query and other context, including location.
Evelyn Kao, Product Manager

Google

Labels: #GoogleSearch #GoogleMaps

Labels

#AI 2
#AIforsocialgood 1
#Artist 1
#Artistontherise 1
#canada 1
#cbcindigenous 1
#Chrome #GoogleCanada #Google 1
#chromebooks #googleforeducation #googlecanada 1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends 1
#COVID-19 response 2
#creators 1
#DFO 1
#digitalskills 2
#EarthDay 1
#EnvironmentalInsights #EIE #ClimateAction 1
#GameOn 1
#GlobalJournalismFund 1
#GNI 1
#Google 3
#Google #GoogleCanada #GooglePlay #PlayPass 1
#Google #Accessibility 1
#Google #ArtsAndCulture #GroupOfSeven #Canada #Arts 1
#Google #GoogleAudio 1
#Google #GoogleCanada #GrowwithGoogle 1
#Google #GoogleCanada #Innovation 6
#Google #GoogleCanada #Arctic #Whistler 1
#Google #GoogleCanada #DecadeinSearch #TorontoRaptors #Toronto #BiancaAndreescu #TragicallyHip #Drake #JustinBieber 1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability 1
#Google #GoogleCanada #EIE #EnvironmentalInsightsExplorer #Sustainability #ClimateAction 1
#Google #GoogleCanada #GNI 2
#Google #GoogleCanada #Google.org #ArcticEiderSociety #Inuit #CanadianArctic 1
#Google #GoogleCanada #GoogleCalendar #Android #iphone 1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation 2
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #AI 1
#Google #GoogleCanada #IWD #IWD2020 #InternationalWomensDay #Communications 1
#Google #GoogleCanada #Nest #NestHubMax #Duo#GoogleMeet 1
#Google #GoogleCanada #Pixel #Pixel4 1
#Google #GoogleCanada #Pixel #Pixel4a #5G 1
#Google #GoogleCanada #Pixel #Pixel4a #Sustainability 1
#Google #GoogleCanada #PixelBuds #FeatureDrop 1
#Google #GoogleCanada #Stadia 1
#Google #GooglePlay #Family #FamilyLibrary 1
#Google #GooglePlayMusic #Beatles #Music 1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada 1
#Google #GoogleTV #Chromecast 2
#Google #Nest #NestAware #Canada #GoogleCanada 1
#Google #Olympics #GoogleOlympics 1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016 2
#Google #Pixel #Pixel5G 1
#Google #PixelBuds #GoogleCanada 1
#GoogleAI 1
#GoogleCanada 15
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada 1
#GoogleCanada #Family #Android #YouTube #GooglePlay 1
#GoogleCanada #Google #AI #IWD2020 1
#GoogleCanada #Google #IWD2020 #IWD 1
#GoogleCanada #Google #SmallBusiness #SMBs #ShopHERE 1
#GoogleCanada #GoogleAI #Innovation 1
#GoogleCanada #GooglePlay 1
#googlecanada #pixel3 1
#GoogleCanada #Pixel4 #NestMini #NestWifi #NestHubMax #PixelbookGo #Stadia #PixelBuds #Sustainability 1
#googlecanada #pixelslate 1
#GoogleCanada #Startups #Innovation 4
#GoogleCloud 3
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational 1
#GoogleforEducation 1
#Googleforsmallbusiness 1
#GoogleMaps 3
#googlemaps #indigenous 1
#GoogleMeet 1
#GoogleNest #GoogleAssistant 2
#GoogleNest #Sustainability #GoogleCanada 1
#GoogleNewsInitiative 2
#GoogleNewsInitiative #News 1
#GoogleSearch #Events #MarchBreak 1
#GoogleSearch #GoogleMaps 1
#GoogleStreetView #StreetView 1
#googletranslate 1
#GoogleWaterloo 1
#GrowwithGoogle 3
#GSuite 1
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150 1
#innovation 1
#IWD #InternationalWomensDay 1
#JERF #GNI 1
#JobsOnGoogle #Employment 1
#KW 1
#language 1
#madebygoogle #MadeToHelp #GoogleCanada #Google #Helpfulness #RonaldMcDonaldHouseCharities #RMHC 1
#Mila 1
#MobileMonth 3
#Music 1
#News 4
#News #Search 1
#NewsWise 2
#ParksCanada 1
#ParksDay 1
#photos #food #GoogleCanada 1
#Pixel 2
#PledgeToVote 2
#Pride2020 1
#rainforestconnection 1
#saferinernetday 2
#savethewhales 1
#Search #YearInSearch 1
#SmallBusiness 3
#Stadia 2
#StadiaFreeTrial 1
#StadiaMontréal 1
#StadiaTeam 1
#streetartproject 1
#StreetView 2
#ThinkBrand 3
#toronto 1
#Travel #Search #googlemaps 1
#VectorInstitute 1
#whaletracking 1
#WorldEnvironmentDay #Environment 1
#YearInSearch 2
#YouTube 3
#youtube #creators #canada #montreal #quebec #YouTubeSpace 1
#youtube #creators #nextup #canada 2
#YouTube #GoogleCanada #GoogleAI #Innovation 1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse 1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp 1
#youtubemusic 2
2018 1
360 1
Ads 15
Adwords 5
Agency 3
Agency Edge 2
AI 1
Allo 1
Analytics 1
Android 5
Android Apps 4
Arctic 6
art 1
Assistant 2
Availability 1
Award Winners 1
Back to School 7
bestbuy 1
bestbuycanada 1
Big Tent 1
Billboard Charts 1
Brand 4
Buffer Festival 2
Buffer Industry Day 2
Canada 3
Canada 150th 1
Canada NGO 1
Canadian 1
Canadian Innovation 2
Canadian Music 2
Canadiana 1
CBC 2
CBC News 1
CBCMusic 1
CBCNews 1
ChanningTatum 1
Chrome 9
Chrome Experiments 4
Chrome OS 3
Chrome Webstore 1
Chromebooks 5
Chromebox 1
Chromecast 6
chromecastultra 1
ChromeOS 1
Civic Engagement 3
Cloud 1
Cloud Computing 2
Codemakers 4
Comedy Week 1
Community Grants 4
Computational Thinking 1
contest 1
COVID-19 1
CS First 1
CSS3 1
D4G Canada 1
Daydream 1
Digital Economy 6
DIY Videos 2
Doodle 1
Doodle 4 Google Canada 2
Duo 1
Easter 1
Election 1
Elections 5
engineering 1
Enhanced Campaigns 1
EnMasse 1
Enterprise 5
eTowns 1
Francais 1
French 1
French Canadian 1
Full Value of Mobile 1
Geek Street 1
GIC 1
Gmail 4
Gmail App 1
Go North 1
GoneGoogle 4
GoNorth 1
google 4
Google Allo 1
Google App Engine 1
Google Apps 5
Google Apps for Business 2
Google AR & VR 1
Google Art Project 4
Google Assistant 1
Google Books 1
Google Calendar 2
Google Camp 1
Google Canada 4
Google Cloud 2
Google Cloud Platform 1
Google Cloud Storage 1
Google Coder 1
Google Cultural Institute 2
Google Currents 1
Google Developer 1
Google Docs 1
Google Doodle 1
Google Education Team 3
Google Engage 1
Google for Education 1
Google for Entrepreneurs 1
Google for non profits 1
Google for Seniors 1
Google Giving 1
Google Hangouts 3
Google Holiday 3
Google Impact Challenge 1
Google Kitchener-Waterloo 3
Google KW 2
Google Maps 30
Google Montreal 4
Google Music 1
Google My Business 1
Google Partner Serach 1
Google Partners 1
Google Play 10
Google Play Gift Cards 1
Google Play Music 4
Google Retail 2
Google Rise Award 1
Google Sites 1
Google Translate 1
Google TV 1
Google Waterloo 2
Google Wifi 1
Google+ 2
GoogleCanada 3
googleshop 1
GoogleWifi 1
Grammys 1
Grow with Google 1
Guest Blog 1
Hackathon 1
Hangouts 3
happy birthday Canada 1
Hardware 1
Holiday 2
Home 1
How-to 2
How-to videos 2
Innovation 6
Innovation Week 5
Insights 1
LilySingh 1
LiveCase 1
Livestream 1
Livestreaming 1
machine learning 1
Made by Google 1
madebygoogle 3
Maps 15
Mobile 12
Montreal 1
Multi-Screen 2
Music 2
MyLiveCase 1
O2S 1
Online Impacting Offline 1
Open Data 2
Passover 1
Peter Mansbridge 1
pixel 5
Play TV 1
playmusiccanada 1
Policy 1
Product 1
Product Launch 1
Products 1
ProudToPlay 1
Public Alerts 1
Quebec 1
Research 1
Retail 3
Search 10
Search Trends 23
security 2
Shopping 1
small business 3
SMB 6
Songza 1
STEM 2
STEM Education 5
Street View 1
StreetView 1
Super Bowl 1
technology 1
Templates 1
The National 1
TheHip 1
TheTragicallyHip 1
Think Insights 3
TouTube FanFest 1
Travel 2
Trends 12
Updates 1
Video 1
Video Trends 6
VideoCalling 1
Videos 1
Vimy150 1
Virtual Reality 1
VR 1
Web Audio API 1
WebGL 1
WebRTC 1
WomenatGoogle 7
World Teacher Day 1
YouTube 52
YouTube 360 1
YouTube Creators 14
YouTube Debates 1
YouTube FanFest 2
YouTube Gaming 1
YouTube Kids 1
YouTube Live 1
YouTube Music 7
YouTube Music Awards 2
YouTube NextLab 1
YouTube Partner Program 3
YouTube Rewind 2
YouTube Space 1
YouTube Space Toronto 1
YouTubeCreators 1
YouTubeRewind 1
YPP 2
Zeitgeist 2

Feed

Follow

Read this blog in French: Blogue officiel de Google Canada

Give us feedback in our Product Forums.

Google
Privacy
Terms

Official Canada Blog

Making search results more local and relevant

Labels

Archive

Feed