Official Canada Blog
News and notes from Google Canada
YouTube Pulse 2017: May we have your attention, please?
Friday, June 2, 2017
YouTube is not TV. It never will be. People don’t come to YouTube for polish, they come to YouTube for texture. They come to YouTube to see the world as it truly is, filled with people just like themselves. They come to be entertained and they come to learn.They come to witness our shared humanity. And they come back day after day.
Every minute, 400 hours of content are uploaded to YouTube. And every day, people watch one billion hours of videos on YouTube. That tremendous volume is echoed here in Canada, where watchtime on YouTube has grown 30% versus last year.
This week we hosted 700 of Canada’s top advertisers and agencies for our annual YouTube Pulse event. Because of the tremendous engagement of its fanbase, YouTube offers marketers something different from other mass media platforms.
The show featured a Canada 150 themed performance by Mike Tompkins, Daniela Andrade, KRNFX and the Bizzy Boom dance crew.
And as more people are watching more content across more devices, one of the YouTube offers marketers is attentive reach. When people are watching YouTube, they are engaged. They’re not just watching, they are commenting, watching related videos and sharing. According to recent Ipsos eye-tracking research in the U.S., attention to paid video advertising on YouTube's mobile app is 84% higher than on TV and 1.8X higher than on other social media platforms.
Sam Sebastian speaks to the capacity crowd.
YouTube Pulse also gave Canadian advertisers a glimpse of our new series and specials premiering exclusively on YouTube. We’ve partnered with YouTube creators, mainstream celebrities, and world-class production companies to create seven new, ad-supported series for YouTube. Featuring global superstars like Ellen DeGeneres, Rhett & Link and Kevin Hart (just to name a few), these new shows will be available to audiences globally later this year and offer our advertisers a chance to tap into the wide audience appeal of powerhouse talent and engage viewers as only YouTube can.
In fact, a recent study from Ipsos asked Canadians about the personalities that were most influential over the things they are thinking about, talking about, researching and buying. And overwhelmingly, Canadians that the personalities they watch on YouTube were more influential than mainstream personalities.
YouTube is one of the most dynamic, creative and inspiring communities in history: millions of voices, creating hundreds of millions of videos, all being watched by over a billion people. Come and join the conversation!
Posted by Sam Sebastian, VP, Google and Managing Director of Google Canada
Labels
#AI
1
#chromebooks #googleforeducation #googlecanada
1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends
1
#digitalskills
1
#EarthDay
1
#Google
1
#Google #GoogleCanada #Innovation
2
#Google #GoogleCanada #Arctic #Whistler
1
#Google #GoogleCanada #GoogleCalendar #Android #iphone
1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation
2
#Google #GooglePlay #Family #FamilyLibrary
1
#Google #GooglePlayMusic #Beatles #Music
1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada
1
#Google #Olympics #GoogleOlympics
1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016
2
#GoogleCanada
2
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada
1
#GoogleCanada #GooglePlay
1
#googlecanada #pixel3
1
#googlecanada #pixelslate
1
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational
1
#GoogleMaps
2
#GoogleSearch #GoogleMaps
1
#GoogleStreetView #StreetView
1
#GrowwithGoogle
2
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150
1
#JobsOnGoogle #Employment
1
#MobileMonth
3
#NewsWise
1
#ParksCanada
1
#ParksDay
1
#photos #food #GoogleCanada
1
#PledgeToVote
2
#saferinernetday
1
#SmallBusiness
2
#streetartproject
1
#StreetView
2
#ThinkBrand
3
#WorldEnvironmentDay #Environment
1
#YearInSearch
1
#youtube #creators #canada #montreal #quebec #YouTubeSpace
1
#youtube #creators #nextup #canada
1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse
1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp
1
2018
1
360
1
Ads
15
Adwords
5
Agency
3
Agency Edge
2
AI
1
Allo
1
Analytics
1
Android
5
Android Apps
4
Arctic
6
art
1
Assistant
2
Availability
1
Award Winners
1
Back to School
7
bestbuy
1
bestbuycanada
1
Big Tent
1
Billboard Charts
1
Brand
4
Buffer Festival
2
Buffer Industry Day
2
Canada
2
Canada 150th
1
Canada NGO
1
Canadian
1
Canadian Innovation
2
Canadian Music
2
Canadiana
1
CBC
2
CBC News
1
CBCMusic
1
CBCNews
1
ChanningTatum
1
Chrome
9
Chrome Experiments
4
Chrome OS
3
Chrome Webstore
1
Chromebooks
5
Chromebox
1
Chromecast
6
chromecastultra
1
ChromeOS
1
Civic Engagement
3
Cloud
1
Cloud Computing
2
Codemakers
4
Comedy Week
1
Community Grants
4
contest
1
CSS3
1
D4G Canada
1
Daydream
1
Digital Economy
6
DIY Videos
2
Doodle
1
Doodle 4 Google Canada
2
Duo
1
Elections
4
engineering
1
Enhanced Campaigns
1
EnMasse
1
Enterprise
5
eTowns
1
Francais
1
French
1
French Canadian
1
Full Value of Mobile
1
Geek Street
1
GIC
1
Gmail
4
Gmail App
1
Go North
1
GoneGoogle
4
GoNorth
1
google
4
Google Allo
1
Google App Engine
1
Google Apps
5
Google Apps for Business
2
Google AR & VR
1
Google Art Project
4
Google Assistant
1
Google Books
1
Google Calendar
2
Google Camp
1
Google Canada
4
Google Cloud
2
Google Cloud Platform
1
Google Cloud Storage
1
Google Coder
1
Google Cultural Institute
2
Google Currents
1
Google Developer
1
Google Docs
1
Google Doodle
1
Google Education Team
3
Google Engage
1
Google for Education
1
Google for Entrepreneurs
1
Google for non profits
1
Google for Seniors
1
Google Giving
1
Google Hangouts
3
Google Holiday
3
Google Impact Challenge
1
Google Kitchener-Waterloo
3
Google KW
2
Google Maps
30
Google Montreal
4
Google Music
1
Google My Business
1
Google Partner Serach
1
Google Partners
1
Google Play
10
Google Play Gift Cards
1
Google Play Music
4
Google Retail
2
Google Rise Award
1
Google Sites
1
Google Translate
1
Google TV
1
Google Waterloo
2
Google Wifi
1
Google+
2
GoogleCanada
3
googleshop
1
GoogleWifi
1
Grammys
1
Guest Blog
1
Hackathon
1
Hangouts
3
happy birthday Canada
1
Hardware
1
Holiday
2
Home
1
How-to
2
How-to videos
2
Innovation
6
Innovation Week
5
Insights
1
LilySingh
1
LiveCase
1
machine learning
1
Made by Google
1
madebygoogle
3
Maps
15
Mobile
12
Montreal
1
Multi-Screen
2
Music
2
MyLiveCase
1
O2S
1
Online Impacting Offline
1
Open Data
2
Peter Mansbridge
1
pixel
5
Play TV
1
playmusiccanada
1
Product
1
Product Launch
1
Products
1
ProudToPlay
1
Public Alerts
1
Quebec
1
Research
1
Retail
3
Search
10
Search Trends
23
security
2
Shopping
1
small business
2
SMB
6
Songza
1
STEM
2
STEM Education
5
Street View
1
StreetView
1
Super Bowl
1
technology
1
Templates
1
The National
1
TheHip
1
TheTragicallyHip
1
Think Insights
3
TouTube FanFest
1
Travel
2
Trends
12
Updates
1
Video
1
Video Trends
6
VideoCalling
1
Videos
1
Vimy150
1
Virtual Reality
1
VR
1
Web Audio API
1
WebGL
1
WebRTC
1
WomenatGoogle
7
YouTube
51
YouTube 360
1
YouTube Creators
14
YouTube Debates
1
YouTube FanFest
2
YouTube Gaming
1
YouTube Kids
1
YouTube Live
1
YouTube Music
7
YouTube Music Awards
2
YouTube NextLab
1
YouTube Partner Program
3
YouTube Rewind
2
YouTube Space
1
YouTube Space Toronto
1
YouTubeCreators
1
YouTubeRewind
1
YPP
2
Zeitgeist
2
Archive
2018
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Feed
Google
on
Follow @googlecanada
Follow
Read this blog in French:
Blogue officiel de Google Canada
Give us feedback in our
Product Forums
.
Follow