Official Canada Blog
News and notes from Google Canada
Super Bowl 50: Beyonce, Doritos and the hand jive
Monday, February 8, 2016
This year’s big game was filled with action, nostalgia and lots of star power. With all the excitement on the field,
Canadians turned to Google to search for their favorite moments of the game - from going Gaga over the national anthem to an
end-zone hand jive
. Many of us couldn't get enough of the much-awaited halftime performance and went searching for more:
Searches for
Coldplay, Beyonce and Bruno Mars
spiked dramatically during the halftime show, but the most searched performer during the course of the game was Beyonce.
Sunday's Halftime Show also featured some of the most iconic halftime shows of the past fifty years including the Rolling Stones, Stevie Wonder, Bruce Springsteen, Paul McCartney, Whitney Houston, Michael Jackson, U2 and Katy Perry. Canadians turned online to search for their favourite past performances, with Michael Jackson’s halftime show performance leading the search pack.
In the meantime, football fans in Canada found themselves
searching more for the Carolina Panthers than the Denver Broncos
during the game, until the
Broncos' win when Canadian searches for the Broncos surged.
Big Game Ads
During the game, globally we spent 300k hours watching the big game ads and teaser videos on YouTube
and we’ve seen nearly 4 million hours of watch time overall so far.
Big game ads and teasers have been watched over
330 million times, with 60% of that coming from mobile devices — the first time the majority of views happened on mobile phones.
And that game ain’t over yet. From a
witty and sharable PSA
to a
startling ultrasound
, h
ere are the advertisers that Canadians searched for most during the Big Game.
In the years past, we've seen a big spike the day after the game as people get to work on Monday morning and reminisce about their favorite big game Big Game moment. In fact, last year more than 40% of total watch time for big game ads happened in the weeks after the game. So don't forget to
vote for your favorite
before February 10th at Midnight ET.
The big game might be over, but there's always overtime online!
Posted by Jenn Kaiser, Google Canada Communications Manager
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