Official Google Canada Blog: And the (search) envelope goes to…

Official Canada Blog

News and notes from Google Canada

And the (search) envelope goes to…

Saturday, February 27, 2016

Time to brush up on your movie trivia -- it’s almost Oscar night! Out of the major entertainment awards shows, the Oscars are the most popular in Canada in terms of search volume, and as we discovered in previously patterns in search behavior can help us predict which stars will go home with shiny gold statues.
Best Picture Want help with your Oscar pool? There’s no telling which film will win, but over the past year, the title of top film in Search is The Revenant.

Best Actor and Best Actress All of the Best Actor and Best Actress Nominees have all shown an upward trend in search volume since nominations were announced. When you compare search query volumes for this year’s nominees over the past year, Leonardo DiCaprio (The Revenant) and Jennifer Lawrence (Joy) appear to be Canada’s favourites to win their categories.

Best Supporting Actor and Actress Among this year’s nominees, Kate Winslet saw a huge surge in search volume in January following her nomination. But it is Canada’s sweetheart Rachel McAdams (Spotlight) is the most popular—searches for Rachel in the last 12 months outpace any of the other leading ladies. In the Best Supporting Actor category, Tom Hardy leads in search popularity in Canada, for his role in The Revenant.

Of course, we don’t have a Magic 8-Ball or access to the names in those top-secret envelopes, so our predictions are just that -- but it’s always enjoyable to look at how what people are interested in online plays out in the real world.
Stay up to date on what’s trending on Google in Canada, as we release real-time trends before, during and after this year’s awards ceremony!
Posted by Jenn Kaiser, Communications Manager, Google Canada

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