Official Canada Blog
News and notes from Google Canada
And the (search) envelope goes to…
Saturday, February 27, 2016
Time to brush up on your movie trivia -- it’s almost Oscar night! Out of the major entertainment awards shows, the Oscars are the
most popular in Canada
in terms of search volume, and
as we discovered in previously
patterns in search behavior can help us predict which stars will go home with shiny gold statues.
Best Picture
Want help with your Oscar pool? There’s no telling which film will win, but over the past year, the title of top film in Search is
The Revenant.
Best Actor and Best Actress
All of the Best Actor and Best Actress Nominees have all shown an upward trend in search volume since nominations were announced. When you compare search query volumes for this year’s nominees over the past year, Leonardo DiCaprio (
The Revenant
) and Jennifer Lawrence (
Joy
) appear to be Canada’s favourites to win their categories.
Best Supporting Actor and Actress
Among this year’s nominees
, Kate Winslet saw a huge surge in search volume in January following her nomination. But it is Canada’s sweetheart Rachel McAdams (
Spotlight)
is the most popular—searches for Rachel in the last 12 months outpace any of the other leading ladies. In the Best Supporting Actor category, Tom Hardy leads in search popularity in Canada, for his role in
The Revenant.
Of course, we don’t have a Magic 8-Ball or access to the names in those top-secret envelopes, so our predictions are just that -- but it’s always enjoyable to look at how what people are interested in online plays out in the real world.
Stay up to date on
what’s trending on Google in Canada
, as we release real-time trends before, during and after this year’s awards ceremony!
Posted by Jenn Kaiser, Communications Manager, Google Canada
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