Official Google Canada Blog: Three holiday shopping trends to watch in 2015

Official Canada Blog

News and notes from Google Canada

Three holiday shopping trends to watch in 2015

Tuesday, December 15, 2015

If the idea of browsing gift ideas on your phone while waiting for your morning coffee sounds familiar, you’re not alone. This holiday season, shopping moments will replace shopping marathons. Rather than rely on day-long mall marathons, Canadian shoppers are now turning to their mobile phones at moments throughout the day, all season long.* In fact, in the past two days, 1 in 3 Canadian holiday shoppers used their smartphone to search for products and services.
But with holidays less than 2 weeks away, Canadians have completed less than half of their holiday shopping! We worked with Ipsos to survey Canadians on how they’ve used technology to shop so far this holiday season. And today we’re sharing the three trends that are impacting this year’s biggest shopping season.
Shopping marathons have become shopping moments. Shopping marathons have been replaced by small shopping moments that can happen any time of the day, as shoppers turn to the nearest device when trying to decide, find, or buy something. Thanks to growing digital shopping options, every day can be a shopping day. This year, sixty-seven percent of Canadian holiday shoppers have conducted an online search for a holiday product or service, and 72 per cent have made a website visit as part of their holiday shopping.

And this year, online shopping never sleeps! While in-store shopping peaks between 2pm and 5pm, desktop and smartphone searches peak later in the evening between 7 – 9pm. In fact, 36 percent of visits to retailer websites happen between 7pm and 6am.
Mobile search is influencing purchases more than ever. Smartphones have become the go-to for all steps in the path to purchase, from inspiration to research to purchasing. Globally, we’ve seen shopping-related searches on mobile have grown more than 120 per cent year over year.
Canadians aren’t just using smartphones to make purchases, they’re also using them as a personal shopper to locate products in nearby stores, look at reviews while in-store, and more. Sixty percent of shoppers who used their smartphone to search for products and services followed through on a purchase. Apps have become an additional toolkit for shoppers with 44 per cent of Canadians using mobile apps as part of their holiday shopping experience.
Anticipation for Boxing Day is higher than ever before Even with our holiday shopping lists less than halfway complete, we already have a strong appetite for Boxing Day. Despite the success of Black Friday and Cyber Monday, Boxing Day remains a significant shopping day in Canada and interest has increased steadily over the last 10 years. We also expect to see more and more searches for Boxing Day happening from mobile devices, as Canadians search for the deals closest to them. Last year, forty per cent of Boxing Week searches in Canada happened on smartphones.**

No matter how you’re shopping, have a happy holiday!
Posted by Sarah Bradley and Naumi Haque, Research and Market Insights Managers, Google Canada.
*Google/Ipsos Shopping Moments: 2015 Holiday Edition, Nov 17-Dec 10, n=1,554 Canadian shoppers **Google Canada Data, 2014

Google

Labels: Google Holiday , Mobile , Retail

Labels

#AI 1
#Chromecast #ChromecastGames #Christmas #Xmas2015 #AngryBirds #Google #AngryBirdsFriends 1
#Google #GoogleCanada #Innovation 1
#Google #GoogleCanada #Arctic #Whistler 1
#Google #GoogleCanada #GoogleCalendar #Android #iphone 1
#Google #GoogleCanada #GoogleKW #Waterloo #Engineering #Innovation 2
#Google #GooglePlay #Family #FamilyLibrary 1
#Google #GooglePlayMusic #Beatles #Music 1
#Google #GooglePlayMusic #GooglePodcasts #GoogleCanada 1
#Google #Olympics #GoogleOlympics 1
#Google #Olympics #GoogleOlympics #GoogleCanada #Rio #Rio2016 2
#GoogleCanada 1
#googlecanada # google.org #challenge #GIC #ImpactChallenge #canada 1
#GoogleCanada #GooglePlay 1
#GoogleExpeditions #SaveThePolarBears #GoogleCanada #PolarBearsInternational 1
#GoogleMaps 1
#Indigenous #nationalaboriginalday #indigenousmapping #google #googlemaps #googleearths #canada #canada150 1
#MobileMonth 3
#ParksCanada 1
#ParksDay 1
#photos #food #GoogleCanada 1
#PledgeToVote 2
#saferinernetday 1
#streetartproject 1
#StreetView 2
#ThinkBrand 3
#WorldEnvironmentDay #Environment 1
#YearInSearch 1
#youtube #creators #nextup #canada 1
#youtube #Toronto #Google #advertising #ad #pulse #youtubepulse 1
#YouTube #YouTubeFanFest #YTFF #Toronto #Google #iisuperwomanii #unicornisland #molsonamp 1
360 1
Ads 15
Adwords 5
Agency 3
Agency Edge 2
Allo 1
Analytics 1
Android 5
Android Apps 4
Arctic 6
art 1
Assistant 1
Availability 1
Back to School 7
bestbuy 1
bestbuycanada 1
Big Tent 1
Billboard Charts 1
Brand 4
Buffer Festival 2
Buffer Industry Day 2
Canada 2
Canada 150th 1
Canada NGO 1
Canadian 1
Canadian Innovation 2
Canadian Music 2
Canadiana 1
CBC 2
CBC News 1
CBCMusic 1
CBCNews 1
ChanningTatum 1
Chrome 9
Chrome Experiments 4
Chrome OS 3
Chrome Webstore 1
Chromebooks 4
Chromebox 1
Chromecast 6
chromecastultra 1
ChromeOS 1
Civic Engagement 3
Cloud 1
Cloud Computing 2
Codemakers 4
Comedy Week 1
Community Grants 4
contest 1
CSS3 1
D4G Canada 1
Daydream 1
Digital Economy 6
DIY Videos 2
Doodle 1
Doodle 4 Google Canada 2
Duo 1
Elections 4
Enhanced Campaigns 1
EnMasse 1
Enterprise 5
eTowns 1
Francais 1
French 1
French Canadian 1
Full Value of Mobile 1
Geek Street 1
Gmail 4
Gmail App 1
GoneGoogle 4
google 2
Google Allo 1
Google App Engine 1
Google Apps 5
Google Apps for Business 2
Google Art Project 4
Google Assistant 1
Google Books 1
Google Calendar 2
Google Camp 1
Google Canada 2
Google Cloud 2
Google Cloud Platform 1
Google Cloud Storage 1
Google Coder 1
Google Cultural Institute 2
Google Currents 1
Google Developer 1
Google Docs 1
Google Doodle 1
Google Education Team 3
Google Engage 1
Google for Education 1
Google for Entrepreneurs 1
Google for non profits 1
Google for Seniors 1
Google Giving 1
Google Hangouts 3
Google Holiday 3
Google Kitchener-Waterloo 3
Google KW 2
Google Maps 30
Google Montreal 3
Google Music 1
Google My Business 1
Google Partner Serach 1
Google Partners 1
Google Play 10
Google Play Gift Cards 1
Google Play Music 4
Google Retail 2
Google Rise Award 1
Google Sites 1
Google Translate 1
Google TV 1
Google Waterloo 2
Google Wifi 1
Google+ 2
GoogleCanada 3
googleshop 1
GoogleWifi 1
Grammys 1
Guest Blog 1
Hackathon 1
Hangouts 3
happy birthday Canada 1
Holiday 2
How-to 2
How-to videos 2
Innovation 5
Innovation Week 5
Insights 1
LilySingh 1
LiveCase 1
Made by Google 1
madebygoogle 3
Maps 15
Mobile 12
Multi-Screen 2
Music 2
MyLiveCase 1
O2S 1
Online Impacting Offline 1
Open Data 2
Peter Mansbridge 1
pixel 4
Play TV 1
playmusiccanada 1
Product 1
Product Launch 1
ProudToPlay 1
Public Alerts 1
Quebec 1
Research 1
Retail 3
Search 10
Search Trends 23
security 1
Shopping 1
small business 2
SMB 6
Songza 1
STEM 1
STEM Education 5
Street View 1
StreetView 1
Super Bowl 1
technology 1
Templates 1
The National 1
TheHip 1
TheTragicallyHip 1
Think Insights 3
TouTube FanFest 1
Travel 2
Trends 12
Updates 1
Video 1
Video Trends 6
VideoCalling 1
Videos 1
Vimy150 1
Virtual Reality 1
VR 1
Web Audio API 1
WebGL 1
WebRTC 1
WomenatGoogle 7
YouTube 51
YouTube 360 1
YouTube Creators 14
YouTube Debates 1
YouTube FanFest 2
YouTube Gaming 1
YouTube Kids 1
YouTube Live 1
YouTube Music 7
YouTube Music Awards 2
YouTube NextLab 1
YouTube Partner Program 3
YouTube Rewind 2
YouTube Space 1
YouTube Space Toronto 1
YouTubeCreators 1
YouTubeRewind 1
YPP 2
Zeitgeist 2