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News and notes from Google Canada
2015: Canada’s #YearInSearch
Wednesday, December 16, 2015
A
brand new Prime Minister
, the
Blue Jays
epic playoff run, the introduction of
Caitlyn Jenner
and
turmoil in Europe
. Our
15th annual Year in Search
showcases the Canadians, newsmakers and defining moments that captured our attention this year, as fans, as engaged voters and as global citizens.
Here’s a look back at 2015, through the lens of Google search.
The Year in Search is Google’s annual analysis of
trillions of searches
performed globally throughout the year. The results include everything from top trending Canadians, sports, music, politics, news, and more.
Top Trending Canadian Searches of 2015:
Blue Jays
Justin Trudeau
Federal Election
Pan Am Games
Paris Shooting
Agario
Chris Hyndman
Charlie Hebdo
Lamar Odom
Caitlyn Jenner
View all of Canada’s Trending Searches here
.
Fandemonium
It’s no surprise that the
Toronto Blue Jays
landed the top spot in 2015’s Year in Search rankings, dominating Canadian search queries like they did the AL East this past season. From bat flips to “walk the parrot”, the playoff run of 2015 gave us endless opportunities to #comeTOgether. Stricken with baseball fever, Canadians took to Google to find out how they could catch the boys in blue, with questions such as ‘
What is the score of the Blue Jays game
?
’ and
‘
How to watch Blue Jays online
’ also topping the charts as Canadians celebrated the Blue Jays first playoff berth since 1993.
#Elxn42
Canada’s election dominated news searches this year, with
Federal Election
,
Justin Trudeau
and “
How to vote
” landing in top positions. Our new PM knocked Stephen Harper off the #1 spot of most-searched politicians, and the list of the
Top Trending Canadians
included not one, not two, but three
Trudeaus
: Justin,
Pierre
and
Margaret
. For the second year in a row, “
How to vote
” ranked as the top trending ‘How to’ search in Canada. #elxn42 had the highest voter turnout since 1993, and with such a large and growing number of voters relying on the Internet for their election-related information, the web has become a vital tool for engaging and informing Canada’s electorate.
Global Citizens
The horrific attacks in Paris on November 13th generated significant search interest for “
Paris shooting
” as Canadians sought details and deeper understanding of what had happened in the French capital.
Paris was also the site of the targeted attack on satirical magazine
Charlie Hebdo
earlier in the year.
Charlie Hebdo
was was a top-trending topic in 2015, and had Canadians asking “
What is Je Suis Charlie?
” as the popular hashtag circulated the globe with messages of support.
Who knew that a petri dish could make an ideal setting for an addictive online game? Developed in April 2015 by 19-year old Brazilian developer
Matheus Valadares,
Agar.io
became a rapidly trending search topic due in large part to fan
videos uploaded to YouTube
that captured the weirdly compelling world of petri dish competition. The game also found itself part of the Turkish elections that took place this summer. Agar.io is particularly popular in Turkey, and several
political parties referenced the game’s imagery in their posters
.
The
Google Doodle that featured the Penny Black Stamp
on May 1st piqued Canadians’ curiosity, and landed “
What is a penny black stamp?
” at the top of the “What is...” list, which also included questions about major news topics such as
ISIS
,
fentanyl
,
police carding
and
MERS
.
What we search tells us... a lot about us. And the Year in Search offers a unique reflection of who we were as Canadians in 2015. So before heading into a fresh new year, take a moment to look back and reflect on the year that was at google.ca/2015.
Search on Canada!
Post Content
Posted by
Aaron Brindle
,
Public Affairs, Google Canada
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