Official Canada Blog
News and notes from Google Canada
Google’s Big Tent comes to Ottawa
Thursday, May 30, 2013
President Harry Truman once described the strength of Canada-U.S. relations as “one part proximity and nine parts good will and common sense.” He couldn't have predicted just how interconnected our countries have become, nor how exciting the prospect of the information century is for Canada and the U.S.
Later today, in collaboration with the
Canadian American Business Council
, we are kicking off
Canada’s first Big Tent
– literally, under a tent – on the rooftop of the National Arts Centre in Ottawa. The aim is to spark an informed discussion on some of the critical trade issues facing our two countries and to better understand the opportunities and challenges of Canada-US collaboration in fully realizing the web’s economic potential.
Google has held more than 20
Big Tent events
on four different continents. From freedom of expression to online arts and culture, these events have taken on important topics relevant to the Internet and society. And, when it comes to the intersection of the Internet and Canada-US relations, few issues are more pressing than trade and security.
The idea behind a “
” is to bring together a range of opinions and viewpoints under one roof. We are going to tackle some of the complex issues around cross-border trade in information services, defending against cyber-threats, and how Canada and the US stand to prosper. Which is why we’re excited to have
on hand to discuss these topics from a variety of perspectives, including, among others:
Hon. John Baird
, Minister of Foreign Affairs and MP for Ottawa West -- Nepean
, Vice President, Security Product Management and Security Research and Assessment, BlackBerry
, Google’s Senior Vice President and Chief Legal Officer
, Threat Analysis Group, Google
, U.S. Ambassador to Canada
, Deputy Assistant U.S. Trade Representative for Telecommunications and Electronic Commerce Policy
, Privacy Commissioner of Canada
Things kick off at 2pm EDT today. We’ll upload video clips to the
Big Tent YouTube channel
and the entire event will be rebroadcast on
at a later date. We hope you’ll join us for this exciting conversation on how Canada and the US can work together to develop trade and security policies for the Information century ahead.
Chris O’Neill, Managing Director, Google Canada
Connecting Businesses With Digital Experts They Can Trust
Monday, May 27, 2013
Whether you’re trying to capture the attention of a customer around the corner, or looking to open your business to a global audience, the Internet is a powerful tool for businesses of all shapes and sizes.
Many businesses rely on web professionals and agencies to manage their online presence and their online marketing. Fortunately, Canada is home to a thriving community of talented digital experts dedicated to helping businesses make the web work for them. We want to make it easier for businesses to connect with the right agencies and experts, which is why we’re excited to launch the pilot of
in Canada today.
Developing Champions of the Web
Google Partners is a new program for agencies and web professionals who help businesses succeed on the web. We’ve brought together our existing programs under this new platform, making it easier for agencies to access Google resources, training, and support all in one place. We also created a new Partners community to foster knowledge sharing within the industry, and to provide more opportunities for dialogue with Google specialists.
With Google Partners, agencies and web professionals will be able to:
Become a Partner:
Earn the Google Partner badge to indicate to your current and future clients that you are a trusted Google Partner.
Hangout with Google:
Join an exclusive Google+ community to receive support from Google specialists and to talk with industry experts.
Connect with Customers:
When you earn the badge, we’ll introduce you to potential clients through
Google Partner Search
Access Exclusive Content:
Explore a library of the latest Google-created trainings, case studies, and pitch materials to help deepen your expertise.
Finding Trusted Partners For Your Business
If your business is looking for help succeeding online, Google Partners can connect you with an agency or certified professional you can trust who has been verified by Google as helping their customers and using the latest best practices. Using
Google Partner Search
, you can easily locate any Google Partner across Canada. You can also identify Google Partners by the Partner badge displayed on their website. We will only award the badge to agencies and web professionals that have met high quality standards in customer care and online expertise.
Connecting Partners in Canada
Google Partners will initially be available only in Canada. With an estimated 6,000 small agencies and web professionals active across the country, the robust web community makes Canada an ideal choice to pilot this new initiative. We may look to roll this out more broadly in the months to come.
To learn more about Google Partners, visit
Posted by Sophie Chesters, Country Marketing Manager, Google Canada
Google Partner Serach
Google I/O in KW - Us and 300 of Our Closest Friends
Friday, May 24, 2013
For the third year in a row, Google Kitchener-Waterloo hosted a Google I/O Extended event and welcomed about 300 from our local tech community to experience the magic of the Google I/O Conference in our own backyard. This year, we featured a full-day of live presentations, product demonstrations, streamed technical sessions live from San Francisco, and even an exclusive-to-I/O-extended game “Ship Wars: Reactor”.
“Ship Wars: Reactor” was a game where players graphically program a small crew of robots to provide fuel to run their space ship's power plant. The game was released exclusively to Google I/O Extended attendees, allowing players from all 8 Extended sites to compete against each other in real time. Getting the best score requires careful planning, timing and programming skills to make the robots as efficiently as possible! The talent and brain power in the Kitchener-Waterloo community really shone through in the competition when the overall winner was from KW itself. Well done!!
Our teams demonstrated a number of products and a real crowd pleaser was when we showcased Google’s new
, which was developed in part by our engineers here in Kitchener-Waterloo. A testament to the impact that our small-yet-mighty engineering teams can have.
After the kickoff, we watched the live streamed keynote with our local audience participating in the excitement of all the announcements. After the keynote, and a quick “milk & cookies” break, attendees rotated through six blocks of technical sessions. A few of the noteworthy sessions included lightning talks on Chrome Apps and Chrome Mobile Apps, a deep-dive into the Pixel’s “point, touch & click” technology, and even a session on a lego robot programming organization!
We can only imagine what 2014’s I/O Extended at Kitchener-Waterloo will bring -- 2013 will be hard to beat!
Posted by Steven Woods, Engineering Director, Google
Street View Vehicles Travelling Canadian Roads This Year
Wednesday, May 22, 2013
Since we first launched Street View in Google Maps, Canadians have been using the feature to get directions, find new restaurants and plan family vacations. As part of Google’s ongoing commitment to building the most comprehensive, accurate and usable map, the Street View team is working hard to share this country’s amazing geography with Canadians and the one billion people who use Google Maps every month.
Over the past year, the Google Maps Street View team has traveled to Canada’s
, visited national historic sites like
and even toured Ottawa’s
, the seat of Canada's democracy. And this summer, Google's distinctive Street View fleet is once again driving roads across Canada. The result? Updated images of many communities and expanded coverage across Canada.
Where is the Street View Team today?
is updated daily and shows the regions where the Canadian Street View teams are working today. Because of weather, traffic and other logistical factors, we cannot be more precise about the schedule for refreshing the imagery in these communities - but the vehicles are among the most recognizable on the road.
Is Street View available in your community?
Find out where 360-degree street-level imagery is currently available, and where Street View cars will be driving in coming days. If you’re interested, find out about our cutting-edge face and license plate blurring technology as well. Check out
to learn more.
When will you see the updated imagery?
If you’re like me, you can’t wait for new Street View images to be published. The images now being collected across Canada will be available later this year, and we can look forward to up-to-date views of our favourite neighbourhood haunts, future vacation destinations, and majestic Canadian vistas.
Remember, Street View images are not real time. We have developed face and license plate blurring technology that is applied to all Street View images before we make them available in Google Maps. If you asked us to blur an image or an address in the past, it will remain blurred in any new images.
If our technology has missed something, you can easily let us know. If you've found an image that you would like further blurred, or an image that you believe contains objectionable content, just follow these steps:
Locate the image in Street View.
Click "Report a problem" in the bottom-left of the image window.
Complete the form and click "Submit."
Posted by Aaron Brindle, Google Canada
LOL - Countdown to Comedy Week
Thursday, May 16, 2013
Canada has always been known for producing amazing comedic talent. Recently, YouTube announced their first ever
, scheduled for May 19-25. It’s no surprise there are a number of Canadians on the roster of comics that will take over YouTube, including
Epic Meal Time
, Seth Rogen, Michael Cera, and Norm Macdonald.
Comedy is extremely popular on YouTube, with 7 out of 10 of the most popular channels being comedy focused. Leading up to Comedy Week, take the time to discover some new Canadian comedic talent on YouTube, from pranksters, to sketch comedy troupes, to vloggers. Here are some of the top ten Canadian Comedy Channels on YouTube (in no particular order)
Just for Laughs
YouTube creates opportunities for people to express themselves creatively, and Canadians from across the country are sharing their talent not only with other Canadians, but with audiences across the globe.
For one week, YouTube will be the ultimate comedy club; tune in May 19th as we kick off YouTube
with a live, all-star comedy variety show with a global livestream on Sunday at 5pm PT/8pm ET at youtube.com/comedyweek for the week-long comedy lineup.
Posted by Wendy Bairos, Google Canada
5 Ways Mobile Creates Value
Tuesday, May 14, 2013
Editor's Note: This post is part of our ongoing #MobileMonth series for May
a tool to help marketers measure the
Full Value of Mobile
. Today, we’re highlighting why and how marketers need to think differently about measuring mobile.
Many marketers continue to evaluate mobile using traditional measurement metrics, such as last-click attribution. For example, if a consumer clicks on a mobile ad, visits your website and makes a purchase, the conversion would be directly attributed that mobile ad. However, marketers often don’t measure the other ways consumers on a mobile device are influenced to make purchases through other channels . Mobile frequently plays a role in leading consumers towards a purchase decision in five ways:
- Clicks on click-to-call ads, or on website “call” buttons
- Clicks for directions in ads or on website “store locator” pages
- In-app purchases or activities
- Research that starts on a smartphone, but is followed up by a purchase on another device, such as a desktop
- Purchases made directly from the mobile device
It is important to measure and assign value to each of these five types of conversions so you can truly understand the contribution mobile plays to your business. If you only consider mobile conversions as purchases made directly on your mobile site, you may be significantly underestimating the true return on investment from mobile advertising. Building an attribution model to account for a variety of different mobile conversions is essential to understanding the full value of mobile.
Once you are tracking mobile signals across the various paths to purchase, you can use our Full Value of Mobile
to help you estimate the contribution each conversion activity is making to your business. In about 30 minutes, you can follow the step-by-step wizard to upload data from AdWords and your mobile website, and make some key assumptions to create your Full Value of Mobile estimate. Through the exercise, you’ll see the total value, value per click, and ROI that mobile is driving for your business across all mobile customer paths, not just your mobile website.
If you would like to learn more about mobile measurement and attribution, watch our
on the Full Value of Mobile.
Posted by Fab Dolan, Product Marketing Manager, Google Canada
Full Value of Mobile
This just in! Canadian Broadcasting Corporation moves 12,000 accounts to Google Apps in 90 days
Tuesday, May 14, 2013
Our guest blogger this week is Jean-Martin Thibault, Senior Enterprise Architect at the
Canadian Broadcasting Corporation
, Canada’s oldest broadcasting network and national broadcaster, commonly known as CBC and officially as
. See what other organizations that have gone Google
have to say